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Social media and Content curation
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Social media and Content curation

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    Social media and Content curation Social media and Content curation Presentation Transcript

    • SOCIALMEDIA ANDCONTENTCURATIONSTEFAN TZIOLIS
    • SOCIAL CONTENT CURATION?Collecting, organizing, and sharing the‘best of the web’
    • THETOOLS:
    • THETOOLS:
    • THETOOLS:
    • WHY DO WE NEEDCURATION? THE RISE OF REAL-TIME INFORMATION
    • MAKINGSENSE OFTHE MADNESS
    • WHY DO WE NEEDCURATION?THE1%RULE
    • 79%OF MARKETERS CITEDSOCIAL MEDIA AS THEPREFERRED SERVICE FORFINDING CONTENT TOSHARE
    • ENGAGING CUSTOMERSTHROUGH CONTENT
    • WHY DO WE NEEDCURATION?TO CHANGE THEGATEKEEPERS OFINFORMATION
    • CHANGING WHAT WE READ29%OF ADULTS WHO USE A DIGITALDEVICE USE A CURATING SITE ORAPP TO GET THEIR NEWS
    • QUESTIONS?