Business? It is all about people !From Organizations to Living Organisms.How Becoming a Social, Living Organism will help ...
In the middle of a big evolutionhttp://advedupsyfall09.wikispaces.com/Susan_Jones                                         ...
The Information Age was about    Transactions      WorkflowDocuments3                                      © 2011 IBM Corp...
Information was the « good »Centralizedproduction units    (databases,   applications,     groupware)4                    ...
In this Document-centric world....                                          ...Email                                      ...
Enter the Conceptual Age                               High degree of                                Culture.             ...
Globalisation                    decentralized                       production units                                requi...
The big impact of Internet and Web2.0MySpaceLinkedInFacebookTwitterGoogle+ 8                                            © ...
Mobility and Connectivity            fromProximity                 to    Affinity9                                © 2011 I...
Welcome to the Conceptual Age... the   Age of Relations ! 10                                       © 2011 IBM Corporation
Relations develop Socializationrelations : the new «good»11                                     © 2011 IBM Corporation
What people do when they socialize ?               Talk                            Share12                                ...
Your « old » competitive advantage is not safe                                 knowledge                                  ...
Since the reality of today is that....                                                      Anybody                 *     ...
But you are not lost...                                                  not                                            ev...
... because Nobody Knows...                                   better than you                     how to please           ...
The challenge in the Conceptual Age                            cultivate your                                  unique     ...
Because in the Conceptual Age                                            the                           added value        ...
Being Social is like being a live organism                                                  living                        ...
Organisms vs. Microbes                                sharing                                      is what                ...
Organic Touches make a big difference                              information                                from others ...
How to Develop Organic Touches ?                               Trust                            Diversity                 ...
In the Conceptual AgeSharing      is more       important                  than possessing23                           © 2...
In the Conceptual Age             The opposite of          NETworking                             is         NOT-working24...
Welcome                         into a               People-Centric                         world25                       ...
Welcomeinto aCustomerCentricbusiness 26                © 2011 IBM Corporation
People-centric + Customer-centric = ?      Welcome into the age of         Social Business27                              ...
In the Conceptual Age                                   Being                                  Social                     ...
A Social Business is all about PEOPLEEmployeesPartnersCustomers29                                           © 2011 IBM Cor...
...and Peopleare arichness(not justresources) 30                     © 2011 IBM Corporation
It is about developing a new way of doing business!                                          SIMPLY                       ...
A Customer-Centric way!                                allow your                               customer                  ...
You Cant imagine...                            how this                             is going to                           ...
Because your Customeris thebettersourcefor your innovation 34                              © 2011 IBM Corporation
Because your customer is keyfor creating          better products 35                                  © 2011 IBM Corporation
How to measure the ROI ?                                   Digital                            synapsis are                ...
How to infer the potential?                                       Trends                                       for digital...
Benefits of Being a Social Business                                       discover                                        ...
Benefits of Being a Social Business   discover and nurtureinfluencers39                                         © 2011 IBM...
Co-create with your customer     Do what your customer40                     needs                                     © 2...
Some Considerations                               The only                               road that                        ...
A Social Business is Transparent42                                      © 2011 IBM Corporation
A Social Business is Engaged43                                  © 2011 IBM Corporation
A Social Business is Nimble44                                 © 2011 IBM Corporation
A Social Business is based on Trust45                                         © 2011 IBM Corporation
Social Media or Social Business ?                                         It is not                                       ...
A Social Business does not only talk     we have                        and only onetwo ears                              ...
A Social Business is Open                                 beGenuine                                  and do not           ...
Being Social is not an additional task                                                    It is                           ...
Benefits are Huge. Risks are manageable !Lead byexample.Drive the Transformation50                                        ...
Free-up your silosDo youstill needyourtraditionaldocumentcentricapplications? 51                         © 2011 IBM Corpor...
You probably need « Social Processes »embedding Social in thecurrent business processes52                                 ...
In the Conceptual Age....Being    Social      is not the     goal of your     business53                                  ...
A Transformation is required                                                But                                       doin...
Get Social ! Do Business !     may be the best                  way      to do Business !55                               ...
Thank You !     stefano.pogliani@fr.ibm.com   http://tech.poglianis.net   @stefanopog56                                   ...
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Business? It is all about people

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Many analysts and writers talk about the transition that is happening in today's world: from the "Information Age", dominated by "transactions and documents" to the "Conceptual Age", governed by "relations".
The Conceptual Age redefines many of the traditional patterns. Co-creation is the norm and "Sharing knowledge" becomes more important than possessing it.
Leading Companies are accompaining this transformation by redefining themselves, changing from "organizations" to "organisms", where the previous "mechanical interactions" are being replaced by "organic touches". And the way in which these Companies do Business becomes a "social activity" shaped by the rich relationships involving employees, partners and customers.
Becoming a Social Enterprise is the way these leading Companies have chosen to address the challenges of the Conceptual Age.

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Business? It is all about people

  1. 1. Business? It is all about people !From Organizations to Living Organisms.How Becoming a Social, Living Organism will help you Do yourBusiness better. Stefano POGLIANI Executive Collaboration Consultant IBM Collaboration Solutions @stefanopog http://tech.poglianis.net
  2. 2. In the middle of a big evolutionhttp://advedupsyfall09.wikispaces.com/Susan_Jones 2 © 2011 IBM Corporation
  3. 3. The Information Age was about Transactions WorkflowDocuments3 © 2011 IBM Corporation
  4. 4. Information was the « good »Centralizedproduction units (databases, applications, groupware)4 © 2011 IBM Corporation
  5. 5. In this Document-centric world.... ...Email was the conveyor belt5 © 2011 IBM Corporation
  6. 6. Enter the Conceptual Age High degree of Culture. Openess. A Flat World6 © 2011 IBM Corporation
  7. 7. Globalisation decentralized production units require specialisation7 (more interactions) © 2011 IBM Corporation
  8. 8. The big impact of Internet and Web2.0MySpaceLinkedInFacebookTwitterGoogle+ 8 © 2011 IBM Corporation
  9. 9. Mobility and Connectivity fromProximity to Affinity9 © 2011 IBM Corporation
  10. 10. Welcome to the Conceptual Age... the Age of Relations ! 10 © 2011 IBM Corporation
  11. 11. Relations develop Socializationrelations : the new «good»11 © 2011 IBM Corporation
  12. 12. What people do when they socialize ? Talk Share12 © 2011 IBM Corporation
  13. 13. Your « old » competitive advantage is not safe knowledge is no more only in your documents13 © 2011 IBM Corporation
  14. 14. Since the reality of today is that.... Anybody * can know what* including your Customers and Competitors you know 14 © 2011 IBM Corporation
  15. 15. But you are not lost... not everybody has the relationships ** Colleagues, Partners, Customers you have 15 © 2011 IBM Corporation
  16. 16. ... because Nobody Knows... better than you how to please your customers!16 © 2011 IBM Corporation
  17. 17. The challenge in the Conceptual Age cultivate your unique relations17 © 2011 IBM Corporation
  18. 18. Because in the Conceptual Age the added value is in your relationships18 © 2011 IBM Corporation
  19. 19. Being Social is like being a live organism living organisms develop dynamic and organic touches19 © 2011 IBM Corporation
  20. 20. Organisms vs. Microbes sharing is what differentiates complex organisms20 © 2011 IBM Corporation
  21. 21. Organic Touches make a big difference information from others is richer than the one we can discover ourselves21 © 2011 IBM Corporation
  22. 22. How to Develop Organic Touches ? Trust Diversity Competence22 © 2011 IBM Corporation
  23. 23. In the Conceptual AgeSharing is more important than possessing23 © 2011 IBM Corporation
  24. 24. In the Conceptual Age The opposite of NETworking is NOT-working24 © 2011 IBM Corporation
  25. 25. Welcome into a People-Centric world25 © 2011 IBM Corporation
  26. 26. Welcomeinto aCustomerCentricbusiness 26 © 2011 IBM Corporation
  27. 27. People-centric + Customer-centric = ? Welcome into the age of Social Business27 © 2011 IBM Corporation
  28. 28. In the Conceptual Age Being Social is not an option Not anymore, at least !28 © 2011 IBM Corporation
  29. 29. A Social Business is all about PEOPLEEmployeesPartnersCustomers29 © 2011 IBM Corporation
  30. 30. ...and Peopleare arichness(not justresources) 30 © 2011 IBM Corporation
  31. 31. It is about developing a new way of doing business! SIMPLY put your customer at the center31 © 2011 IBM Corporation
  32. 32. A Customer-Centric way! allow your customer to help facilitate the change of your business32 © 2011 IBM Corporation
  33. 33. You Cant imagine... how this is going to help you33 © 2011 IBM Corporation
  34. 34. Because your Customeris thebettersourcefor your innovation 34 © 2011 IBM Corporation
  35. 35. Because your customer is keyfor creating better products 35 © 2011 IBM Corporation
  36. 36. How to measure the ROI ? Digital synapsis are measurable36 © 2011 IBM Corporation
  37. 37. How to infer the potential? Trends for digital synapsis can be interpreted37 © 2011 IBM Corporation
  38. 38. Benefits of Being a Social Business discover the sentiment around your products38 © 2011 IBM Corporation
  39. 39. Benefits of Being a Social Business discover and nurtureinfluencers39 © 2011 IBM Corporation
  40. 40. Co-create with your customer Do what your customer40 needs © 2011 IBM Corporation
  41. 41. Some Considerations The only road that will not take you there, is the road not taken41 © 2011 IBM Corporation
  42. 42. A Social Business is Transparent42 © 2011 IBM Corporation
  43. 43. A Social Business is Engaged43 © 2011 IBM Corporation
  44. 44. A Social Business is Nimble44 © 2011 IBM Corporation
  45. 45. A Social Business is based on Trust45 © 2011 IBM Corporation
  46. 46. Social Media or Social Business ? It is not JUST about promoting yourself46 © 2011 IBM Corporation
  47. 47. A Social Business does not only talk we have and only onetwo ears mouth47 © 2011 IBM Corporation
  48. 48. A Social Business is Open beGenuine and do not manipulate (you are on the same boat)48 © 2011 IBM Corporation
  49. 49. Being Social is not an additional task It is embedded in the DNA. It is not a temporary painting49 © 2011 IBM Corporation
  50. 50. Benefits are Huge. Risks are manageable !Lead byexample.Drive the Transformation50 © 2011 IBM Corporation
  51. 51. Free-up your silosDo youstill needyourtraditionaldocumentcentricapplications? 51 © 2011 IBM Corporation
  52. 52. You probably need « Social Processes »embedding Social in thecurrent business processes52 © 2011 IBM Corporation
  53. 53. In the Conceptual Age....Being Social is not the goal of your business53 © 2011 IBM Corporation
  54. 54. A Transformation is required But doing business as a Social entity...54 © 2011 IBM Corporation
  55. 55. Get Social ! Do Business ! may be the best way to do Business !55 © 2011 IBM Corporation
  56. 56. Thank You ! stefano.pogliani@fr.ibm.com http://tech.poglianis.net @stefanopog56 © 2011 IBM Corporation

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