Crowdsourcing Experience - Innovative Content Generation - English
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Crowdsourcing Experience - Innovative Content Generation - English

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My presentation given on January 20th, 2010 at IULM University about crowdsourcing, social media and collaboration.

My presentation given on January 20th, 2010 at IULM University about crowdsourcing, social media and collaboration.

"Beyond company / user dichotomy in enterprise communication"

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    Crowdsourcing Experience - Innovative Content Generation - English Crowdsourcing Experience - Innovative Content Generation - English Presentation Transcript

    • innovative content generation Beyond company / user dichotomy in enterprise communication Milan, IULM University, 20.01.2010 Stefano Maggi Digital Ingredients http://digitalingredients.co.uk / Twitter @stefanomaggi
    • crowd +outsourcing
    • crowd +outsourcing
    • a way of crafting
    • ideas
    • ideas
    • ideas
    • communication campaigns
    • products
    • development projects
    • brand news and much more entertainment support ...
    • ? how is “crowdsourced” content created?
    • from branded initiatives
    • from branded initiatives
    • and from “user generated” content
    • and from “user generated” content
    • © 2009 - Stefano Maggi - http://digitalingredients.co.uk
    • ? is it really about aggregating content?
    • aggregating is the last phase of the process
    • “giving” is fundamental before “receiving”
    • recognize value http://www.flickr.com/photos/garryknight/2565937494/
    • build roles http://www.flickr.com/photos/tomsaint/3741010510/
    • inform http://www.flickr.com/photos/threephin/2199226160/
    • stimulate mutual support http://www.flickr.com/photos/wwworks/1384952210/
    • surprise http://www.flickr.com/photos/dist0rtedwave/249591602/
    • make it fun http://www.flickr.com/photos/mandyxclear/3591427076/
    • involving influencer is an opportunity
    • focusing on reach and affinity
    • © 2009 - Stefano Maggi - http://digitalingredients.co.uk
    • looking for different kinds of influencer
    • © 2009 - Stefano Maggi - http://digitalingredients.co.uk
    • the brand’s editorial role is crucial
    • © 2009 - Stefano Maggi - http://digitalingredients.co.uk
    • agencies can support brands
    • creativity planning at different levels managing collaboration execution
    • some agencies can help build value
    • together with brands and consumer
    • through social media
    • © 2009 - Stefano Maggi - http://digitalingredients.co.uk
    • “The more you give your idea away, the more your company is going to be worth.” Seth Godin
    • thanks. http://j.mp/crowdiulm Stefano Maggi Digital Ingredients http://digitalingredients.co.uk / Twitter @stefanomaggi