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SEO iGaming
SEO iGaming
SEO iGaming
SEO iGaming
SEO iGaming
SEO iGaming
SEO iGaming
SEO iGaming
SEO iGaming
SEO iGaming
SEO iGaming
SEO iGaming
SEO iGaming
SEO iGaming
SEO iGaming
SEO iGaming
SEO iGaming
SEO iGaming
SEO iGaming
SEO iGaming
SEO iGaming
SEO iGaming
SEO iGaming
SEO iGaming
SEO iGaming
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SEO iGaming

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Session advanced @ Be-Wizard 2012: SEO iGaming, Stefano Gorgoni

Session advanced @ Be-Wizard 2012: SEO iGaming, Stefano Gorgoni

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  • 1. SEOin the iGaming industry
  • 2. WTF am I?• SEO (and more) since 2004.• In the iGaming industry since february 2010.• Working in-house for online casinos.• Im not an affiliate• www.stefanogorgoni.it• twitter.com/must
  • 3. Gambling? iGaming :)You call it Gambling. We call it iGaming. I guess it makes usfeeling better.IGaming includes: • casino games (roulette, blackjack, slots, etc.) • poker • sportsbook • bingo
  • 4. iGaming: how much is it worth?iGaming industry is quite competitive... $150 billion dollars isset to be the annual revenue for the gambling industry by 2012,according to a market review by PricewaterhouseCoopers.
  • 5. Know the industry• A lot of targeted traffic comes from affiliate websites.• A single player can spend a lot of money.
  • 6. ReputationVERY GOOD! = =
  • 7. Black hatThe biggest myth about SEO in the iGaming is: ITS ALL ABOUT BLACK HAT!
  • 8. Too competitive for white hat SEO?
  • 9. Issues• Time• Keyword research• Link building• New markets
  • 10. Mr. Wolf also known as SEO
  • 11. Time• Email marketing: send emails and count the cash• Affiliate marketing: pay only after earning• SEO:
  • 12. Keyword researchGoogle AdWords restricts the promotion of online gambling andgambling-related products.http://support.google.com/adwordspolicy/bin/static.py?hl=en&topic=1310883&guide=1308252&page=guide.cs&answer=176014
  • 13. Link buildingCheck your competitors...
  • 14. Use the affiliates• 301 on affiliate links• rel canonical
  • 15. Link baiting?Yeah, right...
  • 16. Build a network
  • 17. Buy links
  • 18. And everything else......coming from competitor analisys.• http://www.majesticseo.com/• http://www.link-assistant.com/seo-spyglass/
  • 19. Little problem
  • 20. Dura lex sed lex
  • 21. Good market - Bad market
  • 22. New market, new language
  • 23. Results?A 95% white hat strategy definitely works!
  • 24. So...• iGaming is not spam• Black hat SEO is not required/recommended• White hat works!
  • 25. More about me• http://www.stefanogorgoni.it/• http://www.stefanogorgoni.com/• http://twitter.com/must• http://twitter.com/akamust• http://www.linkedin.com/in/stefanogorgoni

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