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SEO iGaming

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Session advanced @ Be-Wizard 2012: SEO iGaming, Stefano Gorgoni

Session advanced @ Be-Wizard 2012: SEO iGaming, Stefano Gorgoni

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  • 1. SEOin the iGaming industry
  • 2. WTF am I?• SEO (and more) since 2004.• In the iGaming industry since february 2010.• Working in-house for online casinos.• Im not an affiliate• www.stefanogorgoni.it• twitter.com/must
  • 3. Gambling? iGaming :)You call it Gambling. We call it iGaming. I guess it makes usfeeling better.IGaming includes: • casino games (roulette, blackjack, slots, etc.) • poker • sportsbook • bingo
  • 4. iGaming: how much is it worth?iGaming industry is quite competitive... $150 billion dollars isset to be the annual revenue for the gambling industry by 2012,according to a market review by PricewaterhouseCoopers.
  • 5. Know the industry• A lot of targeted traffic comes from affiliate websites.• A single player can spend a lot of money.
  • 6. ReputationVERY GOOD! = =
  • 7. Black hatThe biggest myth about SEO in the iGaming is: ITS ALL ABOUT BLACK HAT!
  • 8. Too competitive for white hat SEO?
  • 9. Issues• Time• Keyword research• Link building• New markets
  • 10. Mr. Wolf also known as SEO
  • 11. Time• Email marketing: send emails and count the cash• Affiliate marketing: pay only after earning• SEO:
  • 12. Keyword researchGoogle AdWords restricts the promotion of online gambling andgambling-related products.http://support.google.com/adwordspolicy/bin/static.py?hl=en&topic=1310883&guide=1308252&page=guide.cs&answer=176014
  • 13. Link buildingCheck your competitors...
  • 14. Use the affiliates• 301 on affiliate links• rel canonical
  • 15. Link baiting?Yeah, right...
  • 16. Build a network
  • 17. Buy links
  • 18. And everything else......coming from competitor analisys.• http://www.majesticseo.com/• http://www.link-assistant.com/seo-spyglass/
  • 19. Little problem
  • 20. Dura lex sed lex
  • 21. Good market - Bad market
  • 22. New market, new language
  • 23. Results?A 95% white hat strategy definitely works!
  • 24. So...• iGaming is not spam• Black hat SEO is not required/recommended• White hat works!
  • 25. More about me• http://www.stefanogorgoni.it/• http://www.stefanogorgoni.com/• http://twitter.com/must• http://twitter.com/akamust• http://www.linkedin.com/in/stefanogorgoni

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