• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
SEO iGaming
 

SEO iGaming

on

  • 1,124 views

Session advanced @ Be-Wizard 2012: SEO iGaming, Stefano Gorgoni

Session advanced @ Be-Wizard 2012: SEO iGaming, Stefano Gorgoni

Statistics

Views

Total Views
1,124
Views on SlideShare
1,116
Embed Views
8

Actions

Likes
0
Downloads
11
Comments
0

2 Embeds 8

http://www.twylah.com 5
http://tweets.myseoissocial.com 3

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    SEO iGaming SEO iGaming Presentation Transcript

    • SEOin the iGaming industry
    • WTF am I?• SEO (and more) since 2004.• In the iGaming industry since february 2010.• Working in-house for online casinos.• Im not an affiliate• www.stefanogorgoni.it• twitter.com/must
    • Gambling? iGaming :)You call it Gambling. We call it iGaming. I guess it makes usfeeling better.IGaming includes: • casino games (roulette, blackjack, slots, etc.) • poker • sportsbook • bingo
    • iGaming: how much is it worth?iGaming industry is quite competitive... $150 billion dollars isset to be the annual revenue for the gambling industry by 2012,according to a market review by PricewaterhouseCoopers.
    • Know the industry• A lot of targeted traffic comes from affiliate websites.• A single player can spend a lot of money.
    • ReputationVERY GOOD! = =
    • Black hatThe biggest myth about SEO in the iGaming is: ITS ALL ABOUT BLACK HAT!
    • Too competitive for white hat SEO?
    • Issues• Time• Keyword research• Link building• New markets
    • Mr. Wolf also known as SEO
    • Time• Email marketing: send emails and count the cash• Affiliate marketing: pay only after earning• SEO:
    • Keyword researchGoogle AdWords restricts the promotion of online gambling andgambling-related products.http://support.google.com/adwordspolicy/bin/static.py?hl=en&topic=1310883&guide=1308252&page=guide.cs&answer=176014
    • Link buildingCheck your competitors...
    • Use the affiliates• 301 on affiliate links• rel canonical
    • Link baiting?Yeah, right...
    • Build a network
    • Buy links
    • And everything else......coming from competitor analisys.• http://www.majesticseo.com/• http://www.link-assistant.com/seo-spyglass/
    • Little problem
    • Dura lex sed lex
    • Good market - Bad market
    • New market, new language
    • Results?A 95% white hat strategy definitely works!
    • So...• iGaming is not spam• Black hat SEO is not required/recommended• White hat works!
    • More about me• http://www.stefanogorgoni.it/• http://www.stefanogorgoni.com/• http://twitter.com/must• http://twitter.com/akamust• http://www.linkedin.com/in/stefanogorgoni