Stefano Besana & Stefano Mizzella - YDL Milano - Gamification. Le dinamiche del gioco applicate al business

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Gamification. Le dinamiche del gioco applicate al business

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Stefano Besana & Stefano Mizzella - YDL Milano - Gamification. Le dinamiche del gioco applicate al business

  1. 1. GAMIFICATIONle dinamiche del gioco applicate al business Stefano Mizzella Stefano Besana
  2. 2. Play is the only way the highest intelligence of humankind can unfold Joseph Chilton Pearce the opposite of play is not work is depression Brian Sutton Smithgames are unnecessary obstacles we volunteer to tackle jane mcgonigal
  3. 3. a bit more complex
  4. 4. Competition
  5. 5. cooperation
  6. 6. finding the balance clear goals no ego Concentration Sense of Control Autotelic experience distorted sense of time immediate feedback no body needs balance skill vs challenge
  7. 7. serious game games designed for the purpose of solving a problemAlthough serious games can be entertaining their main purpose is to train investigate or advertise
  8. 8. http://www.youtube.com/watch?v=hphjZIL0sh0inspire a new generation of plant managers
  9. 9. Players have to successfully serve customers during different shift scenarios
  10. 10. The most efficient drivers are given virtual bronze silver goldand platinum medals
  11. 11. http://www.youtube.com/watch?v=kIn-IcR3umQ Solve real world business environmental and logistical problems Learn how technology can revolutionize these industries Explore ways to accelerate process change
  12. 12. points positive emotionsleaderboards relationshipslevels meaningachievements badges accomplishment next level from gamification to gameful design
  13. 13. http://www.youtube.com/watch?v=JUCi85sg68Minvent the future save the world
  14. 14. http://vimeo.com/9094186Evoke is your crash course in changing the world
  15. 15. Stefano Mizzella vs Stefano Besana Social Media Strategist at Social Learning Consultant at OpenKnowledge OpenKnowledge www.socialmediascape.org www.sociallearning.it in/stefanomizzella in/stefanobesana stefanomizzella stefanobesana

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