Stefano Besana - YDL - 9 maggio 2012 - Social Media Listening

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  • 1. Social Media ListeningPARTIRE DALL’ASCOLTO ATTIVO PER LA COSTRUZIONE DI UNA SOCIAL MEDIA STRATEGY NEL DIGITAL WORLD
  • 2. Le conversazioni del vostro brandsui social sono email per voi, con in cc: il mondo interoI server si monitorano, le persone si ascoltano Gianluca Diegoli
  • 3. Introducing the Social Customer
  • 4. Introducing the Social Customer Respect that your customers and employees have power. Once you accept this as true, you can begin to have a real, more equal relationship with them - Charlene Li
  • 5. Social Listening Funnel
  • 6. Process proposal
  • 7. Il processo di monitoring strategico
  • 8. Stefano BesanaSocial Learning Consultant OpenKnowledge srl www.sociallearning.it in/stefanobesana stefanobesana