Stefano Besana - YDL - 9 maggio 2012 - Social Media Listening

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Stefano Besana - YDL - 9 maggio 2012 - Social Media Listening

  1. 1. Social Media ListeningPARTIRE DALL’ASCOLTO ATTIVO PER LA COSTRUZIONE DI UNA SOCIAL MEDIA STRATEGY NEL DIGITAL WORLD
  2. 2. Le conversazioni del vostro brandsui social sono email per voi, con in cc: il mondo interoI server si monitorano, le persone si ascoltano Gianluca Diegoli
  3. 3. Introducing the Social Customer
  4. 4. Introducing the Social Customer Respect that your customers and employees have power. Once you accept this as true, you can begin to have a real, more equal relationship with them - Charlene Li
  5. 5. Social Listening Funnel
  6. 6. Process proposal
  7. 7. Il processo di monitoring strategico
  8. 8. Stefano BesanaSocial Learning Consultant OpenKnowledge srl www.sociallearning.it in/stefanobesana stefanobesana

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