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Social Media Listening
Social Media Listening
Social Media Listening
Social Media Listening
Social Media Listening
Social Media Listening
Social Media Listening
Social Media Listening
Social Media Listening
Social Media Listening
Social Media Listening
Social Media Listening
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Social Media Listening

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La mia presentazione allo Young Digital Lab di Milano del 17 Novembre 2011

La mia presentazione allo Young Digital Lab di Milano del 17 Novembre 2011

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Transcript

  • 1. Highershigts on FlickrSocial Media Listeningl’ascolto strategico per migliorare i processi di business
  • 2. Le conversazioni del vostro brand sui socialsono email per voi, con in cc: il mondo intero I server si monitorano, le persone si ascoltano Gianluca Diegoli
  • 3. Una proposta di processo Ascoltare reagire coinvolgere L’ascolto come punto di partenza Prendere parte in tempo reale alla Preparare un strategia per fondamentale per qualsiasi conversazione, esponendo coinvolgere pro-attivamente l’intero iniziativa: individuazione di fonti, l’organizzazione e catturando ecosistema aziendale in obiettivi di influencer e punti di interesse per il (nuove) opportuniità di business business misurabili brand
  • 4. Una proposta di processo
  • 5. costruire un report di social media listening Share of Voice trend topic cloud buzzgraph influencers top charts sentiment analysis ...
  • 6. Discover
  • 7. SAles
  • 8. Stefano BesanaSocial Learning Consultant OpenKnowledge srl www.sociallearning.it in/stefanobesana stefanobesana

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