Shadow Dave McClure - Stefano Bernardi

Shadowing McClure for Pirates InternMatch Competition OnLine – May 2011 #KillTheCoverletter Stefano Bernardi @stefanobernardi http:// www.steafanobernardi.com http:/ /thestartup.eu AARRR !

Stefano Bernardi
2009-2011:
Startup Investor: Iubenda
Tech Marketing : GoWar, Coderloop
Advisor, Angel Investor : Iubenda, Coderloop
Conferences : TC Disrupt, LeWeb, FOWA
Lecturer : Universities, Events, Startup Schools
90 ’s & 00’s:
Entrepreneur : GoWar, Equeety, Hosteeo
Developer : SaveMyInbox, Equeety, GroupNum
User Groups : Italian Startup Scene, UpStart Roma, HackItaly
Engineer : Ruby / Rails BSc Computer Engineering
GEEK, CODER, ENTREPRENEUR Blogger, Marketing, Angel/VC Investor

dPixel Seed Fund & Accelerator (8+ investments @ ~$150K avg) Disclosure: Associate

[ The Application Process ]

Shadowing McClure for Pirates (best case scenario)
A pplication: you apply for the position trough internmatch
A ppraisal: a team decides you’re cool and crazy enough
R ecognition: you’re told you’re a finalist
R esponse: email comes back after a phone call with Dave
R eward: you get to follow Dave for two weeks!
AARRR !

Shadowing McClure for Pirates (worst case scenario)
A pplication: you apply for the position trough internmatch
A ppraisal: team decides you’re at the “wrong stage”
R esponse: you’re told to come back with new metrics
R ejection: never hear again from dave or internmatch
R eward: none
AARRR !

Example Application Funnel (note: chances may vary based on your self-confidence level) Stage Status Chances of being the follower Application Sent your application, now good luck (while you submit you’re probably saying: “If I win, I’ll work with the InternMatch guys to fix that product”) 0,3% Appraisal 300 people to check (stanford grads, entrepreneurs, vcs, hackers) 1% Recognition You’re in the finals, with other 14 (let me assure you they rock pretty hard) 6,55% Response You got to the final round (that was lucky, now phone call with Dave!) 20% Reward You’re the shadower (now just try to survive the two weeks!) 100%

Shadowing Challenges
Dave has problems in 3 key areas:
Scouting : Go to events, talk to people, find hackers
Due Diligence : “ Are those guys as awesome as me? ”
Raising Series-A : Demo-Days, Angelist, whatever
( Sequoia, Union Square, First Round )

One Step at a Time.
Apply : Application and Appraisal
Market yourself : Appraisal and Response
Shadow Dave : Recognition and Reward
“ I’ll probably say “fuck” three fucking times in this fucking sentence . .” – DMC

[ Seed Investing in 2011 ]

Startup 0.1: “Bean Investor” Model
Method : Invest in startups using “ spin the bottle ”
(or russian roulette between founders and Yuri Milner). Start with lots of money, end up with none. Go ask Yuri some more money. Repeat.
Incubator : $0-100K ( “ Seed in 2009 ”)
Seed : $100-$1M ( “ Seed in 2010 ”)
Venture : $1M-$5M ( “ Seed in 2011 ”) *
* must have at least an ex VP from a failed startup in your team.

Don ’t Pitch Me, Bro.
1 st : Read my stuff (blogs, decks, tweets).
2 nd : Get a referral from someone I trust.
dPixel founders
Italian Startuppers
*Not* Dave McClure
3 rd : Be Concise. Don ’t Suck .
4 rd : If your email sucks, I’ll forward it to [email_address] who’s gonna swear at least 500 times at you (and me).
Email

Links & Resources
Additional References:
What qualifications should someone have to shadow Dave McClure? Quora
Shadow Dave McClure InternMatch

http://www.internmatch.com	209
http://www.linkedin.com	9
http://www.dev.internmatch.com	1
http://www.hobbes.local	1

Shadow Dave McClure - Stefano Bernardi

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