Shadow Dave McClure - Stefano Bernardi
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Shadow Dave McClure - Stefano Bernardi

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Parody of famous Dave McClure's presentation for the "Shadow Dave McClure" competition.

Parody of famous Dave McClure's presentation for the "Shadow Dave McClure" competition.

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    Shadow Dave McClure - Stefano Bernardi Shadow Dave McClure - Stefano Bernardi Presentation Transcript

    • Shadowing McClure for Pirates InternMatch Competition OnLine – May 2011 #KillTheCoverletter Stefano Bernardi @stefanobernardi http:// www.steafanobernardi.com http:/ /thestartup.eu AARRR !
    • Stefano Bernardi
        • 2009-2011:
        • Startup Investor: Iubenda
        • Tech Marketing : GoWar, Coderloop
        • Advisor, Angel Investor : Iubenda, Coderloop
        • Conferences : TC Disrupt, LeWeb, FOWA
        • Lecturer : Universities, Events, Startup Schools
        • 90 ’s & 00’s:
        • Entrepreneur : GoWar, Equeety, Hosteeo
        • Developer : SaveMyInbox, Equeety, GroupNum
        • User Groups : Italian Startup Scene, UpStart Roma, HackItaly
        • Engineer : Ruby / Rails BSc Computer Engineering
      GEEK, CODER, ENTREPRENEUR Blogger, Marketing, Angel/VC Investor
    • dPixel Seed Fund & Accelerator (8+ investments @ ~$150K avg) Disclosure: Associate
    • [ The Application Process ]
    • Shadowing McClure for Pirates (best case scenario)
      • A pplication: you apply for the position trough internmatch
      • A ppraisal: a team decides you’re cool and crazy enough
      • R ecognition: you’re told you’re a finalist
      • R esponse: email comes back after a phone call with Dave
      • R eward: you get to follow Dave for two weeks!
      AARRR !
    • Shadowing McClure for Pirates (worst case scenario)
      • A pplication: you apply for the position trough internmatch
      • A ppraisal: team decides you’re at the “wrong stage”
      • R esponse: you’re told to come back with new metrics
      • R ejection: never hear again from dave or internmatch
      • R eward: none
      AARRR !
    • Example Application Funnel (note: chances may vary based on your self-confidence level) Stage Status Chances of being the follower Application Sent your application, now good luck (while you submit you’re probably saying: “If I win, I’ll work with the InternMatch guys to fix that product”) 0,3% Appraisal 300 people to check (stanford grads, entrepreneurs, vcs, hackers) 1% Recognition You’re in the finals, with other 14 (let me assure you they rock pretty hard) 6,55% Response You got to the final round (that was lucky, now phone call with Dave!) 20% Reward You’re the shadower (now just try to survive the two weeks!) 100%
    • Shadowing Challenges
      • Dave has problems in 3 key areas:
        • Scouting : Go to events, talk to people, find hackers
        • Due Diligence : “ Are those guys as awesome as me? ”
        • Raising Series-A : Demo-Days, Angelist, whatever
        • ( Sequoia, Union Square, First Round )
    • One Step at a Time.
        • Apply : Application and Appraisal
        • Market yourself : Appraisal and Response
        • Shadow Dave : Recognition and Reward
      “ I’ll probably say “fuck” three fucking times in this fucking sentence . .” – DMC
    • [ Seed Investing in 2011 ]
    • Startup 0.1: “Bean Investor” Model
      • Method : Invest in startups using “ spin the bottle ”
      • (or russian roulette between founders and Yuri Milner). Start with lots of money, end up with none. Go ask Yuri some more money. Repeat.
      • Incubator : $0-100K ( “ Seed in 2009 ”)
      • Seed : $100-$1M ( “ Seed in 2010 ”)
      • Venture : $1M-$5M ( “ Seed in 2011 ”) *
      • * must have at least an ex VP from a failed startup in your team.
    • Don ’t Pitch Me, Bro.
      • 1 st : Read my stuff (blogs, decks, tweets).
      • 2 nd : Get a referral from someone I trust.
        • dPixel founders
        • Italian Startuppers
        • *Not* Dave McClure
      • 3 rd : Be Concise. Don ’t Suck .
      • 4 rd : If your email sucks, I’ll forward it to [email_address] who’s gonna swear at least 500 times at you (and me).
      Email
    • Links & Resources
      • Additional References:
      • What qualifications should someone have to shadow Dave McClure? Quora
      • Shadow Dave McClure InternMatch