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The nine golden rules of
interface design
Stefan Ivanov
MSc in Media Informatics
UX Design lecturer
CEO & Co-Founder
Stefan Ivanov Using mappings, affordances, cons...
The nine golden rules
1. Strive for simplicity
2. Speak your users’ language
3. Be consistent and predictable
4. Provide f...
Strive for simplicity
• The most important rule
• Avoid “creeping featurism”
• Consider reducing functionality as well
• T...
Strive for simplicity
Stefan Ivanov The nine golden rules of interface design
Strive for simplicity
Stefan Ivanov The nine golden rules of interface design
Strive for simplicity
Stefan Ivanov The nine golden rules of interface design
Speak your users’ language
• Use wording typical for the domain
• Define terminology while getting domain insight
• Applic...
Speak your users’ language
Stefan Ivanov The nine golden rules of interface design
Speak your users’ language
Stefan Ivanov The nine golden rules of interface design
Be consistent and predictable
• Consistency on all possible levels
• Follow the principle of minimal surprise
• Neither un...
Be consistent and predictable
Stefan Ivanov The nine golden rules of interface design
Be consistent and predictable
Stefan Ivanov The nine golden rules of interface design
Be consistent and predictable
Stefan Ivanov The nine golden rules of interface design
Provide feedback
• Feedback eliminates confusion
• Subtle feedback for repetitive and less important
events
• Prominent fe...
Provide feedback
Stefan Ivanov The nine golden rules of interface design
Provide feedback
Stefan Ivanov The nine golden rules of interface design
Reduce memory load
• Short term memory has limited capacity
• Do not request the same information twice
• Offer clear acce...
Reduce memory load
Stefan Ivanov The nine golden rules of interface design
Reduce memory load
Stefan Ivanov The nine golden rules of interface design
Avoid errors and offer undo
• When possible prevent occurrence of errors
• Errors always stress your users
• Do not punish...
Avoid errors and offer undo
Stefan Ivanov The nine golden rules of interface design
Avoid errors and offer undo
Stefan Ivanov The nine golden rules of interface design
Design for clear exits and dialogue
• Clarity about the state of the system
• Clear exits suggest how to go back and where...
Design for clear exits and dialogue
Stefan Ivanov The nine golden rules of interface design
Design for clear exits and dialogue
Stefan Ivanov The nine golden rules of interface design
Provide help and documentation
• Use dynamic assistants and wizards when
necessary
• Provide online/printed documentation
...
Provide help and documentation
Stefan Ivanov The nine golden rules of interface design
Provide help and documentation
Stefan Ivanov The nine golden rules of interface design
Address diverse user needs
• New users need guidance
• Proficient users look for speed
• Age has huge impact on design
• I...
Address diverse user needs
Stefan Ivanov The nine golden rules of interface design
Address diverse user needs
Stefan Ivanov The nine golden rules of interface design
The nine golden rules
1. Strive for simplicity
2. Speak your users’ language
3. Be consistent and predictable
4. Provide f...
SQLSaturday #311 in October!
http://www.sqlsaturday.com/311/
jQuery Bulgaria, November
http://www.jquerybulgaria.com/
Stef...
Thanks to our Sponsors:
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Gold Sponsors:
Swag Sponsors: Media Partners:
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Hosting partner:
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The nine golden rules of interface design

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Presentation given at UXify in Sofia on June 7th 2014

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Transcript of "The nine golden rules of interface design"

  1. 1. The nine golden rules of interface design
  2. 2. Stefan Ivanov MSc in Media Informatics UX Design lecturer CEO & Co-Founder Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX
  3. 3. The nine golden rules 1. Strive for simplicity 2. Speak your users’ language 3. Be consistent and predictable 4. Provide feedback 5. Reduce memory load 6. Avoid errors and offer undo 7. Design for clear exits and dialogue 8. Provide help and documentation 9. Address diverse user needs Stefan Ivanov The nine golden rules of interface design
  4. 4. Strive for simplicity • The most important rule • Avoid “creeping featurism” • Consider reducing functionality as well • The 80/20 rule Stefan Ivanov The nine golden rules of interface design
  5. 5. Strive for simplicity Stefan Ivanov The nine golden rules of interface design
  6. 6. Strive for simplicity Stefan Ivanov The nine golden rules of interface design
  7. 7. Strive for simplicity Stefan Ivanov The nine golden rules of interface design
  8. 8. Speak your users’ language • Use wording typical for the domain • Define terminology while getting domain insight • Applicable for both terms and processes • Avoid abbreviations Stefan Ivanov The nine golden rules of interface design
  9. 9. Speak your users’ language Stefan Ivanov The nine golden rules of interface design
  10. 10. Speak your users’ language Stefan Ivanov The nine golden rules of interface design
  11. 11. Be consistent and predictable • Consistency on all possible levels • Follow the principle of minimal surprise • Neither unexpected events, nor unexpectedly difficult to complete tasks • Timeouts are evil Stefan Ivanov The nine golden rules of interface design
  12. 12. Be consistent and predictable Stefan Ivanov The nine golden rules of interface design
  13. 13. Be consistent and predictable Stefan Ivanov The nine golden rules of interface design
  14. 14. Be consistent and predictable Stefan Ivanov The nine golden rules of interface design
  15. 15. Provide feedback • Feedback eliminates confusion • Subtle feedback for repetitive and less important events • Prominent feedback for important events • The three human deadlines 0.1s / 1s / 10s Stefan Ivanov The nine golden rules of interface design
  16. 16. Provide feedback Stefan Ivanov The nine golden rules of interface design
  17. 17. Provide feedback Stefan Ivanov The nine golden rules of interface design
  18. 18. Reduce memory load • Short term memory has limited capacity • Do not request the same information twice • Offer clear access to help • Read and select rather than remember and type Stefan Ivanov The nine golden rules of interface design
  19. 19. Reduce memory load Stefan Ivanov The nine golden rules of interface design
  20. 20. Reduce memory load Stefan Ivanov The nine golden rules of interface design
  21. 21. Avoid errors and offer undo • When possible prevent occurrence of errors • Errors always stress your users • Do not punish your users • Offer instructions for recovering from errors Stefan Ivanov The nine golden rules of interface design
  22. 22. Avoid errors and offer undo Stefan Ivanov The nine golden rules of interface design
  23. 23. Avoid errors and offer undo Stefan Ivanov The nine golden rules of interface design
  24. 24. Design for clear exits and dialogue • Clarity about the state of the system • Clear exits suggest how to go back and where to go next • Break complex operations in steps • User in charge rather than being told what to do Stefan Ivanov The nine golden rules of interface design
  25. 25. Design for clear exits and dialogue Stefan Ivanov The nine golden rules of interface design
  26. 26. Design for clear exits and dialogue Stefan Ivanov The nine golden rules of interface design
  27. 27. Provide help and documentation • Use dynamic assistants and wizards when necessary • Provide online/printed documentation • Offer tutorials to accelerate learning • The user must always feel in control Stefan Ivanov The nine golden rules of interface design
  28. 28. Provide help and documentation Stefan Ivanov The nine golden rules of interface design
  29. 29. Provide help and documentation Stefan Ivanov The nine golden rules of interface design
  30. 30. Address diverse user needs • New users need guidance • Proficient users look for speed • Age has huge impact on design • Interest towards technology varies Stefan Ivanov The nine golden rules of interface design
  31. 31. Address diverse user needs Stefan Ivanov The nine golden rules of interface design
  32. 32. Address diverse user needs Stefan Ivanov The nine golden rules of interface design
  33. 33. The nine golden rules 1. Strive for simplicity 2. Speak your users’ language 3. Be consistent and predictable 4. Provide feedback 5. Reduce memory load 6. Avoid errors and offer undo 7. Design for clear exits and dialogue 8. Provide help and documentation 9. Address diverse user needs Stefan Ivanov The nine golden rules of interface design
  34. 34. SQLSaturday #311 in October! http://www.sqlsaturday.com/311/ jQuery Bulgaria, November http://www.jquerybulgaria.com/ Stefan Ivanov The nine golden rules of interface design Upcoming events
  35. 35. Thanks to our Sponsors: Diamond Sponsor: Gold Sponsors: Swag Sponsors: Media Partners: Silver Sponsors: Hosting partner:
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