Stefanie Panke & Katrina Hunt

E-Books at the School of
Government

What does
this mean for
the School?

10-28-13

• Poten...
Stefanie Panke & Katrina Hunt

E-Books Group
• Members represent
application development,
instructional design,
publicatio...
Stefanie Panke & Katrina Hunt

Advisory Group
• Members represent
management team, IT,
publications and business
operation...
Stefanie Panke & Katrina Hunt

E-books are documents
specifically designed for
mobile e-readers. These
readers can be eith...
Stefanie Panke & Katrina Hunt

Functionality of apps and ereaders

•
•
•
•

Scope (library in your pocket)
Full-text searc...
Stefanie Panke & Katrina Hunt

Functionality of apps and ereaders

•
•
•
•

Scope (library in your pocket)
Full-text searc...
Stefanie Panke & Katrina Hunt

Functionality of apps and ereaders

•
•
•
•

Scope (library in your pocket)
Full-text searc...
Stefanie Panke & Katrina Hunt

Functionality of apps and ereaders

•
•
•
•

Scope (library in your pocket)
Full-text searc...
Stefanie Panke & Katrina Hunt

The E-Book Triangle
1. Devices:

MOBI / KF8

iBook

Distributors

Tablets: iPad, Surface,
A...
Stefanie Panke & Katrina Hunt

E-Book Pilot

• Explore changes for
authoring, editing and layout.
• Define tools, processe...
Stefanie Panke & Katrina Hunt

Recruitment and Selection
Law for Local Government
Officials
•
•
•
•
•
•

Published for pri...
Stefanie Panke & Katrina Hunt

•
•
•
•
•

•
•
•
•
•
•

Amazon Store: Kindle Direct
Publishing Program
Cut is 30% for books...
Stefanie Panke & Katrina Hunt

Production Workflow

Sales Experiences

• Lean production process:
Additional IT effort
app...
Stefanie Panke & Katrina Hunt

Lessons Learned

• Know-how, technical skills
and efficient production
routines
• Sales con...
Stefanie Panke & Katrina Hunt

Take Away Message

Interested?
Contact Publications
Division by emailing
khunt@sog.unc.edu
...
Pew Internet Reading Habits
Survey (2012)
• 21% of American adults report that
they have read an e-book in the
past year.
...
•

•

•

•

Technology Trend Reports, 2010-2013

‘The typical electronic reader could
conceivably hold the entire sum of
t...
E-Books at the School of Government: Research, Development & Pilot Project Results
Upcoming SlideShare
Loading in …5
×

E-Books at the School of Government: Research, Development & Pilot Project Results

263 views
203 views

Published on

In 2012, the School of Government started to systematically explore options for delivering e-books through an inter-departmental research and development group. This led to an e-book pilot project in 2013. The talk introduces the concept of e-books in general and specifically discusses the results of the pilot project.

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
263
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Why did we start an e-books group and pilot and what did we hope to learn? Our e-book adventure began with a meeting that Georgia, who unfortunately cannot be here today, called in early 2012. E-Books were a hot topic. They had been highlighted in several trend reports as an emerging educational technology and surveys on changing reading habits reported a growing use of e-books in general. To approach this new technology in a proactive way, we initiated a research team, the e-book group, that eventually led to a pilot project.
  • ----- Meeting Notes (9/25/13 12:27) -----Needed s a slode about the pilot
  • The very first electronic versions of books were those digitized by Project Gutenberg in the 1970s. Originally, the interface for reading electronic books was a computer screen. In the late 1990s, special devices for reading electronic bookbegan to appear on the market. Today. e-books usually refer to documents specifically designed for mobile "e-readers". These readers can be either specific devices such as Kindle, Nook, Sony Reader, Kobo E-Reader, or specific applications ("apps") that allow for display on iPads, Android and Surface tablets and smartphones,such as Adobe Digital Editions, iBooks, FB Reader. In addition, browser plug-ins such as Firefox E-Pub Plugin allow to open e-book formats in a standard Web environment.Many current digital publishing projects operate with a broader view of e-books as "volumes accessible online and on mobile devices". This opens the world of e-books up to all sorts of digital content and assets, such as websites, learning objects, e-journals and mobile apps.I will briefly walk you through examples for most of these options. I will share mostly our own projects at the School of Government, for which I have intricate knowledge about development or maintenance, but I will also show some selected outside examples and can provide you with contact information if you would like further information.
  • 'Depending on the functionality of the reader, e-books allow for interactivity such as searching.
  • bookmarking, annotatingt.
  • 'Depending on the functionality of the reader, e-books allow for interactivity such as searching, bookmarking, annotating, indexing o connecting to external resources for instance dictionaries or encyclopedias. Depending on the infrastructure you choose, they may align well with scholarly search and citation tools, offer interactive experiences and display compelling multimedia content.
  • 'Depending on the functionality of the reader, e-books allow for interactivity such as searching, bookmarking, annotating, indexing o connecting to external resources for instance dictionaries or encyclopedias. Depending on the infrastructure you choose, they may align well with scholarly search and citation tools, offer interactive experiences and display compelling multimedia content.
  • In this collaborative project, ITD and publications developed an e-book in multiple formats that accompanied the release of the print edition of Recruitment and Selection Law for Local Government Employers by Diane Juffras. This prototype allows us to develop the workflow and business process – from the implementation to data storage, to SOG bookstore and alternative shopping option (Amazon, iTunes). The goal was to have a comprehensive pilot for these types of electronic publication.
  • E-books as an emerging educational technology have certainly evolved in recent years from being on the horizon to right in front of us. Several influential trend reports have highlighted the importance and transformative potential of reading 'e'.
  • E-Books at the School of Government: Research, Development & Pilot Project Results

    1. 1. Stefanie Panke & Katrina Hunt E-Books at the School of Government What does this mean for the School? 10-28-13 • Potentially transformative technology / new kinds of reading experiences (Horizon Report, 2010/2011,) • 21% of American adults have read an e-book in the past year (Pew Internet 2012). • 40% of American adults own a specialized device for ebook reading (USA Today/Bookish poll, 2013). 1 of 12
    2. 2. Stefanie Panke & Katrina Hunt E-Books Group • Members represent application development, instructional design, publications and library. • Accumulate research and expertise on e-books • Pool information and facilitate cross-division collaboration • Define interfaces between publications and IT • Report to/ inform advisory group • Explore new service through pilot project 10-28-13 Katrina Hunt Leslie Watkins Dan Soileau Alex Hess Georgia Allen Sandy Hall 2 of 12 Stefanie Panke
    3. 3. Stefanie Panke & Katrina Hunt Advisory Group • Members represent management team, IT, publications and business operations • Business interests of the School • Business processes and contracting for e-book stores • Potential impact on faculty work • Operational, strategic considerations 10-28-13 Katrina Hunt Todd Nicolet Georgia Allen Susan Williams 3 of 12 Tom Thornburg Brad Volk
    4. 4. Stefanie Panke & Katrina Hunt E-books are documents specifically designed for mobile e-readers. These readers can be either devices (e.g., Kindle, Nook, Sony Reader, Kobo E-Reader) or applications (e.g., iBooks, FB Reader, Google Play) that allow for display on tablets (iPad, Android, Surface) and smartphones. 10-28-13 2 of 21 4 of 12 2 of 21
    5. 5. Stefanie Panke & Katrina Hunt Functionality of apps and ereaders • • • • Scope (library in your pocket) Full-text search Hyperlinks Navigation • • • • Table of Contents Digital Indices Glossary Footnotes • Bookmarks, highlighting and annotation • Ability to share notes /highlights via email and social media • Multimedia elements and interactive features (quizzes) 10-28-13 5 of 12
    6. 6. Stefanie Panke & Katrina Hunt Functionality of apps and ereaders • • • • Scope (library in your pocket) Full-text search Hyperlinks Navigation • • • • Table of Contents Digital Indices Glossary Footnotes • Bookmarks, highlighting and annotation • Ability to share notes /highlights via email and social media • Multimedia elements and interactive features (quizzes) 10-28-13 5 of 12
    7. 7. Stefanie Panke & Katrina Hunt Functionality of apps and ereaders • • • • Scope (library in your pocket) Full-text search Hyperlinks Navigation • • • • Table of Contents Digital Indices Glossary Footnotes • Bookmarks, highlighting and annotation • Ability to share notes /highlights via email and social media • Multimedia elements and interactive features (quizzes) 10-28-13 5 of 12
    8. 8. Stefanie Panke & Katrina Hunt Functionality of apps and ereaders • • • • Scope (library in your pocket) Full-text search Hyperlinks Navigation • • • • Table of Contents Digital Indices Glossary Footnotes • Bookmarks, highlighting and annotation • Ability to share notes /highlights via email and social media • Multimedia elements and interactive features (quizzes) 10-28-13 5 of 12
    9. 9. Stefanie Panke & Katrina Hunt The E-Book Triangle 1. Devices: MOBI / KF8 iBook Distributors Tablets: iPad, Surface, Android, iPad mini, iPod Smartphones: iPhone, Android Readers: Kindle, Kindle Fire, Nook, Nook HD, Kobo, Sony 2. Formats: ePub2/3, mobi, KF8, iBook 3. Distributors: Amazon, iTunes, GooglePlay, Barnes & Noble, Kobo 10-28-13 6 of 12
    10. 10. Stefanie Panke & Katrina Hunt E-Book Pilot • Explore changes for authoring, editing and layout. • Define tools, processes and efficient workflows for production. • Establish routines and timelines for preview, proofing, testing. • Explore new channels for distribution and delivery. Will we reach new audiences? 10-28-13 7 of 12
    11. 11. Stefanie Panke & Katrina Hunt Recruitment and Selection Law for Local Government Officials • • • • • • Published for print and ereaders: Kindle version (mobi), iPad, Nook, etc. (epub) Manuscript layout in Adobe InDesign (standard publications division software) Direct export to formats mobi and epub (Adobe core features, Kindle Plugin) Additional editing in Sigil Testing on multiple devices For sale in iTunes, Amazon and School’s online store 10-28-13 8 of 12 2 of 21
    12. 12. Stefanie Panke & Katrina Hunt • • • • • • • • • • • Amazon Store: Kindle Direct Publishing Program Cut is 30% for books between $2.99 and $9.99 and 65% for books outside this price range No application and review process Tax ID and banking information Recommended software: Kindle Previewer iTunes Store: E-Book Sales Account Price-cap at $39.99 Cut: 30% Application and review process Tax ID and banking information Necessary software: iTunes Producer iTunes Store Amazon Store
    13. 13. Stefanie Panke & Katrina Hunt Production Workflow Sales Experiences • Lean production process: Additional IT effort approx.40 hrs/ publications 10 hrs • Fluid pagination: Either disband cross-references and indexes or resolve into hyperlinks • No back cover: marketing information as part of the book or store preview • Repositioning of marginal notes, images, textboxes • E-Book sales generally low • All sales through Schoolwide online bookstore • Most sales as epub 10-28-13 10 of 12
    14. 14. Stefanie Panke & Katrina Hunt Lessons Learned • Know-how, technical skills and efficient production routines • Sales constraints, cuts and restrictions for leading ebook stores iTunes, Amazon • Customers access e-book via School’s bookstore • No technical problems / complaints with e-books purchase and download through School’s bookstore • No ‘e-book frenzy’ among our client group 10-28-13 11 of 12
    15. 15. Stefanie Panke & Katrina Hunt Take Away Message Interested? Contact Publications Division by emailing khunt@sog.unc.edu 10-28-13 • The technology is available – we can do it! • Be mindful when choosing this approach. • Consider the impact on revenue structure and production costs. • Consult and discuss your eoptions with Katrina before you start writing! 12 of 12
    16. 16. Pew Internet Reading Habits Survey (2012) • 21% of American adults report that they have read an e-book in the past year. • 29% of Americans adults own either a tablet or an e-book reader. • Respondents prefer e-books when they want speedy access and portability. USA Today / Bookish Poll (2013) • 40% own tablet or e-reader • 41% report reading more since getting the device AAP (2012) • E-books represent 18% of overall publishing revenues (AAP, 2012) iBook App, iPod touch Appendix
    17. 17. • • • • Technology Trend Reports, 2010-2013 ‘The typical electronic reader could conceivably hold the entire sum of textbooks and readings for the entirety of one’s academic experience’ (Horizon Report, 2010) ‘What makes electronic books a potentially transformative technology is the new kinds of reading experiences that they make possible’ (Horizon Report, 2011) ‘As e-book technologies evolve, they will offer new ways of interacting with massively shared, adaptive and dynamic books’ (Innovative Pedagogy Report, 2012) Digital literacies / digital scholarship: Culture shift towards online research and open publishing (Innovative Pedagogy Report, 2013) Appendix

    ×