Brainswarming:
A creativity method
for generating
Guerilla-Marketing-Ideas
Brainstorming
vs.
Brainswarming
Brainstorming
Established
1939
by Alex F. Osborn
Brainstorming
Basic Idea
„Using the Brain to
storm a problem“
Alle Ideas are thrown into the
group without being rated
Brainstorming
Disadvantage
Single persons or small
groups may dominate the
whole process just
because they are more
extrov...
Brainswarming
Established
~ 2010
by Tony McCaffrey
Brainswarming
Basic Idea
„Why do we need to talk in the
first place?“
The problem is solved by
„putting the cart in front ...
Brainswarming
Wait a moment!
How it is done is coming
soon…
;-)
Brainswarming
Advantage
Writing Ideas on Post-It
notes includes even more
shy participants
Brainswarming
So…
…how is the process of
Brainswarming working?
Brainswarming
Do not define the
problem but the goal!
Brainswarming
Example:
Customers shall recognize
fish-offer in the store´s
outdoor area
Brainswarming
Goal is pinned on top
of the Wall
Brainswarming
Customers shall recognize fish-offer in the store´s outdoor area
Brainswarming
The ressources are
pinned at the bottom
Brainswarming
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff
Brainswarming
top-down-thinkers
will refine the goal
and define their ideas
from the top
Brainswarming
bottom-up-thinkers
will use the ressources
to start thinking about
how the problems can
be solved
Brainswarming
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff
Brainswarming
Important rule:
Don´t talk – just write
all ideas on post-it
notes
Brainswarming
New ressources can
be added on the
bottom
Brainswarming
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff
Brainswarming
poster flyer booth stuff online social networks
Customers shall recognize fish-offer in the store´s outdoor ...
Brainswarming
All collected ideas are
pinned to the board
Brainswarming
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff online social netw...
Brainswarming
Every participant sees
the same ideas in
front of him
Brainswarming
First connections
between ressources and
ideas on top of the
board are found
Brainswarming
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff online social netw...
Brainswarming
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff online social netw...
Brainswarming
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff online social netw...
Brainswarming
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff online social netw...
Brainswarming
It could look
for our example…
this way
Brainswarming
Hang large
transparents
Special booth
with
acquarium on
it
Stuff talks to
customers
Facebook
contest
Custome...
Brainswarming
Stop
customers
with special
sign
Pond at
outdoor area
Lure
customers to
outdoor area
Customers shall recogni...
Brainswarming
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff online social netw...
Brainswarming
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff online social netw...
Brainswarming
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff online social netw...
Brainswarming
Customers shall recognize fish-offer in the store´s outdoor area
poster flyer booth stuff online social netw...
Brainswarming
So???
Brainswarming
Got interested in
doing this by
yourself?
Brainswarming
book
guerilla-marketing
workshop
Markting macht Frisch!
Stefan Frisch
www.machtfrisch.de
info@machtfrisch.de
phone +49 911 – 977 98 301
Bloke from germany…
Markting macht Frisch!
Stefan Frisch
www.machtfrisch.de
info@machtfrisch.de
phone +49 911 – 977 98 301
all pics: Wikimedia...
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Brainswarming: Good creativity method for generating ideas for guerilla marketing

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Brainswarming instead of brainstorming is a nice new method for generating new and creative ideas e.g. for guerilla-marketing

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Brainswarming: Good creativity method for generating ideas for guerilla marketing

  1. 1. Brainswarming: A creativity method for generating Guerilla-Marketing-Ideas
  2. 2. Brainstorming vs. Brainswarming
  3. 3. Brainstorming Established 1939 by Alex F. Osborn
  4. 4. Brainstorming Basic Idea „Using the Brain to storm a problem“ Alle Ideas are thrown into the group without being rated
  5. 5. Brainstorming Disadvantage Single persons or small groups may dominate the whole process just because they are more extroverted
  6. 6. Brainswarming Established ~ 2010 by Tony McCaffrey
  7. 7. Brainswarming Basic Idea „Why do we need to talk in the first place?“ The problem is solved by „putting the cart in front of the horse“ All participants note their ideas on Post-It notes
  8. 8. Brainswarming Wait a moment! How it is done is coming soon… ;-)
  9. 9. Brainswarming Advantage Writing Ideas on Post-It notes includes even more shy participants
  10. 10. Brainswarming So… …how is the process of Brainswarming working?
  11. 11. Brainswarming Do not define the problem but the goal!
  12. 12. Brainswarming Example: Customers shall recognize fish-offer in the store´s outdoor area
  13. 13. Brainswarming Goal is pinned on top of the Wall
  14. 14. Brainswarming Customers shall recognize fish-offer in the store´s outdoor area
  15. 15. Brainswarming The ressources are pinned at the bottom
  16. 16. Brainswarming Customers shall recognize fish-offer in the store´s outdoor area poster flyer booth stuff
  17. 17. Brainswarming top-down-thinkers will refine the goal and define their ideas from the top
  18. 18. Brainswarming bottom-up-thinkers will use the ressources to start thinking about how the problems can be solved
  19. 19. Brainswarming Customers shall recognize fish-offer in the store´s outdoor area poster flyer booth stuff
  20. 20. Brainswarming Important rule: Don´t talk – just write all ideas on post-it notes
  21. 21. Brainswarming New ressources can be added on the bottom
  22. 22. Brainswarming Customers shall recognize fish-offer in the store´s outdoor area poster flyer booth stuff
  23. 23. Brainswarming poster flyer booth stuff online social networks Customers shall recognize fish-offer in the store´s outdoor area
  24. 24. Brainswarming All collected ideas are pinned to the board
  25. 25. Brainswarming Customers shall recognize fish-offer in the store´s outdoor area poster flyer booth stuff online social networks
  26. 26. Brainswarming Every participant sees the same ideas in front of him
  27. 27. Brainswarming First connections between ressources and ideas on top of the board are found
  28. 28. Brainswarming Customers shall recognize fish-offer in the store´s outdoor area poster flyer booth stuff online social networks
  29. 29. Brainswarming Customers shall recognize fish-offer in the store´s outdoor area poster flyer booth stuff online social networks
  30. 30. Brainswarming Customers shall recognize fish-offer in the store´s outdoor area poster flyer booth stuff online social networks
  31. 31. Brainswarming Customers shall recognize fish-offer in the store´s outdoor area poster flyer booth stuff online social networks
  32. 32. Brainswarming It could look for our example… this way
  33. 33. Brainswarming Hang large transparents Special booth with acquarium on it Stuff talks to customers Facebook contest Customers shall recognize fish-offer in the store´s outdoor area poster flyer booth stuff online social networks
  34. 34. Brainswarming Stop customers with special sign Pond at outdoor area Lure customers to outdoor area Customers shall recognize fish-offer in the store´s outdoor area poster flyer booth stuff online social networks Hang large transparents Special booth with acquarium on it Stuff talks to customers Facebook contest
  35. 35. Brainswarming Customers shall recognize fish-offer in the store´s outdoor area poster flyer booth stuff online social networks Hang large transparents Special booth with acquarium on it Stuff talks to customers Facebook contest Stop customers with special sign Pond at outdoor area Lure customers to outdoor area
  36. 36. Brainswarming Customers shall recognize fish-offer in the store´s outdoor area poster flyer booth stuff online social networks Hang large transparents Special booth with acquarium on it Stuff talks to customers Facebook contest Stop customers with special sign Pond at outdoor area Lure customers to outdoor area
  37. 37. Brainswarming Customers shall recognize fish-offer in the store´s outdoor area poster flyer booth stuff online social networks Hang large transparents Special booth with acquarium on it Stuff talks to customers Facebook contest Stop customers with special sign Pond at outdoor area Lure customers to outdoor area
  38. 38. Brainswarming Customers shall recognize fish-offer in the store´s outdoor area poster flyer booth stuff online social networks Hang large transparents Special booth with acquarium on it Stuff talks to customers Facebook contest Stop customers with special sign Pond at outdoor area Lure customers to outdoor area
  39. 39. Brainswarming So???
  40. 40. Brainswarming Got interested in doing this by yourself?
  41. 41. Brainswarming book guerilla-marketing workshop
  42. 42. Markting macht Frisch! Stefan Frisch www.machtfrisch.de info@machtfrisch.de phone +49 911 – 977 98 301 Bloke from germany…
  43. 43. Markting macht Frisch! Stefan Frisch www.machtfrisch.de info@machtfrisch.de phone +49 911 – 977 98 301 all pics: Wikimedia Commons Bloke from germany…

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