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Tapptic dmf 2012 stefan costeur

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Presentation DMF 2012 …

Presentation DMF 2012
Best Practices in Development of applications for Mobile, Tablets and Connected TV
Brussels
Tapptic
Stefan Costeur

Published in: Technology

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  • 1. “Best  Prac+ces”     in  development  of  Applica+ons    for     Mobile,  Tablets  and  Connected  TV  
  • 2. Apps  for  All  Screens  
  • 3. Tapptic in a Nutshell   100 % Applications Development Brussels, Liège Sales Paris, Amsterdam, Zaventem
  • 4. my  goal  for  today  
  • 5. 1
  • 6.  you              us                together  
  • 7. 2 the     briefing    
  • 8. Don’t   the  briefing            “I  need  an  app,    Something  like                        ,  with  some                    and                .  I  also  like                  and                      ....”    
  • 9. Don’t   the  briefing    “The  app          should  be  like  the  website,  ....”  
  • 10. Don’t   the  briefing    Bad  briefing           =   bad  budget  
  • 11. DO   the  briefing   make  it  clear   complete   draw  it   mindmap      
  • 12. DO  
  • 13. 3   wireframe    
  • 14. Don’t  
  • 15. DO  draw  
  • 16. DO  
  • 17. 4        kickoff    
  • 18. kickoff  mee+ng  
  • 19. Result  =  to  do  list  
  • 20. 5   development    
  • 21. agile  
  • 22. 6        tes+ng    
  • 23. test      test      test  
  • 24. again  and  again  
  • 25. 7        delivery    
  • 26. info,  screenshots,  ...  
  • 27. 8        launch    
  • 28. welcome  !  
  • 29. 9         marke+ng    
  • 30. Idea  Marke+ng   Briefing    Launch   Wireframe   Delivery   Kickoff   Tes+ng   Development  
  • 31. Where  the  money  goes?   Maintenance   Concep+on   10%   10%   Design   10%   Tes+ng   20%   Development   Project   30%   Management   20%  
  • 32.   launch   ≠   the  end    
  • 33.   Tip  1     the  icon    
  • 34.   Good                Bad                  Ugly    
  • 35.   Tip  2     a  video    
  • 36.   Tip  2     a  video    
  • 37.   Tip  3     microsite    
  • 38.   Tip  4     shout  and  listen    
  • 39.   Tip  5     free  vs  paid    
  • 40.     39  %  are  free   =     >85  %  of  all  downloads       Freemium  
  • 41.   Tip  6     tags    
  • 42. use  correct  keywords  category  indexing  
  • 43.   Tip  7     op+miza+on    
  • 44.   Tip  8     communica+on    
  • 45.   Tip  9     design    
  • 46.   Tip  10     use  an  expert    
  • 47.   Tip  11     localisa+on    
  • 48.   Tip  12     keep  it  relevant    
  • 49.   Tip  13     empower  app  managers  
  • 50.   Tip  14     use  analy+cs  
  • 51.   and  adjust  ...  
  • 52. W    do  we  need  an  app  
  • 53. 40%
  • 54.      facts    
  • 55.   What  about   Belgium  ?     Source     research  by  TNS  for  Vmmtv   Flanders    (06-­‐07/2012)  
  • 56. Fact  1:            2/3  has  3  screens   Penetra+on   96%   76%*   75%   67%   19%   16%   36%  Basis:  all  *Source:  Cim  Audimetrie,  Q2  2012  
  • 57. Fact  2:    growth  usage  vs  2011  Screen  More   10%   33%   20%   55%   28%   46%  Equal   74%   53%   54%   27%   45%   38%   75  
  • 58. Fact  3  :    connected  TV  15%  
  • 59. Fact  4  :  +8%  usage  mobile  screens     Future   use  of   screens  More  -­‐  Less   -­‐3%   +6%   -­‐5%   +8%   +10%   Equal   82%   61%   53%   20%   30%   No  device   14%   23%   51%   42%   77  
  • 60. Future  for  marketeer  •  Mul+screen  contact  •  Real  interac+vity  via  second  screen  •  Interac+on  to  conversion   78  
  • 61. 37%  uses  2nd  screen  to  do  something  or  talk  about  a   TV  show   79  
  • 62. 18%  has  interest  to  interact  with  brands  when  they  have  seen   the  commercial  
  • 63. 30  %  of  the  second  screeners   shops  online  
  • 64. Which  screen  will  play  the  starring  role   in  the  consumer’s  life?     82  
  • 65. Which  screen  will  play  the  starring  role   in  the  consumer’s  life?  §  It’s  not  about  the  screen,  it’s  about  the  user   §  The  user  watches  when  he  wants   §  The  user  watches  where  he  wants     83  
  • 66. Reality Check
  • 67. Reality  Check   85%  almost  never  downloaded   25%  used  only  once   95%  uninstalled  aper  3  months   90%  use  the  TOP25  to  find  their          apps    
  • 68. Best Practices
  • 69. Best  Prac+ces  Tapp+c  5Cs  Rule        Concept    Content    Compe++ve  advantage    Consumer  Centric    
  • 70. Best  Prac+ces  Be  Device  Neutral  Listen  to  the  users  (ra+ng  /  comments)  Keep  your  eyes  wide  open:  R&D  One  User,    many  Screens  &  Interfaces  Springboard  is  a  very  expensive  Real  Estate  At  the  end,  the  Web  technologies  will  rule  
  • 71.   So,     do  we  need  apps?    
  • 72. Thanks   Stefan  Costeur  
  • 73. Visit  our  booth