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Ideation workshop Concept7 at Hanze Hogeschool
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Ideation workshop Concept7 at Hanze Hogeschool

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Workshop ideation with a MBTI sketching framework by Henk Wijnholds en Stefan Wobben from Concept7 at Hanze Hogeschool october 2008. …

Workshop ideation with a MBTI sketching framework by Henk Wijnholds en Stefan Wobben from Concept7 at Hanze Hogeschool october 2008.

We talked about how a website like amazon.com increases their conversion rates by applying MBTI principles to their website design. Later we explained how MBTI can be an excellent framework for sketching ideas.

The students were asked to come up with as many ideas as possible for a specific design challenge. After several rounds of sketching the students were selected the most promising ideas and presented them to their class.

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  • Welcome, today we’ll talk about ideation for designing effective website. We’ll show you how we think to be more effective during brainstorm sessions.
  • Question: What’s the most used functionality of the internet?
  • The back-button...
  • It’s not strange that it’s the most used functionality, check this...
  • This is really helpful.
  • Who can read this? Fact: Did you know that 8% of the male population has color-blindness?
  • Where to press? As soon you see stickers on a machine, beware! Serious usability issues to come ;-)
  • Not towel? Turn button on the right... In our own Concept7 building (seriously, in the toilet for handicapped people...).
  • Frustration
  • At Concept7 we want tackle these issues, so more people will reach the finish. Conversion is our goal.
  • We do this for...
  • What’s our secret? Understand them, act upon that and they’ll love you.
  • MBTI as a framework for knowing your customers. Competitive, Spontaneous, Methodical and Humanistic personality traits. Beware, it’s a just a starting point, not a goal.
  • MBTI principles on Amazon.com. This is how they manage the reach conversion rates up to 15%.
  • Your goal for today. Now it’s your turn.
  • How to do this, generate as many ideas as possible. Why? Because an idea costs nearly nothing. Chances are bigger for finding the best ideas and make others think.
  • Visual cues are better understandable, they are stickier and easier to find back. When we say you have to sketch your ideas, most people say, ‘I can’t draw...’, ‘I’m not so artistic...’ or ‘I’m not a visual kind of person’...
  • Can you draw a square?
  • Can you draw a circle?
  • Can you draw an arrow?
  • Can you draw a triangle?
  • Then you can draw this. A sketch of YouTube’s player. Did you know Google paid more than a billion dollars for aquiring YouTube?
  • Share your ideas early and often so others will be inspired as well. If I say brainstorming, what is it that you think about first?
  • You have to think outside the box if you want to be creative, don’t you?
  • How about we asked you to come up with an idea for a new succesful company within 20 minutes. Very difficult isn’t it?
  • What do Lego, Haagen-Dazs and Spiderman have in common?
  • They all have the same business-idea. ‘Make a children-product interesting for adults.
  • Fifteen more products with the same philosophy. Is this outside the box thinking?
  • We think not... It’s inside the box, they all took something that children love and turned into an adult product.
  • This is your framework for today, MBTI. Competitive, Spontaneous, Methodical and Humanistic personality traits will all be served durning our brainstorm session.
  • First we come up with as many ideas as possible, diverge. We’re only critical on quantity here. In a later stadium we will be concerned about the quality of ideas (converge). We’ll pick the right ideas for the concept then.
  • The jury decides on which concept is the most simple, fun and took most advantage from the MBTI principles.
  • Brainstorm rules, bad ideas don’t exist, focus on the challenge, keep the momentum going, show and tell.
  • Transcript

    • 1. We create great customer experiences by designing less.
    • 2. Question... Question: What’s the most used functionality of the Internet? Stefan Wobben & Henk Wijnholds
    • 3. Back-button Stefan Wobben & Henk Wijnholds
    • 4. Verkoopvoorwaarden? *WTF?@!* Stefan Wobben & Henk Wijnholds
    • 5. Eehm, aha! Stefan Wobben & Henk Wijnholds
    • 6. Auw! Stefan Wobben & Henk Wijnholds
    • 7. Press the button? Stefan Wobben & Henk Wijnholds
    • 8. Okay... Stefan Wobben & Henk Wijnholds
    • 9. Technology frustrates Stefan Wobben & Henk Wijnholds
    • 10. Conversion Stefan Wobben & Henk Wijnholds
    • 11. Happy customers Stefan Wobben & Henk Wijnholds
    • 12. Delight your customers Stefan Wobben & Henk Wijnholds
    • 13. Persuasion and MBTI Stefan Wobben & Henk Wijnholds
    • 14. M C S H
    • 15. Design challenge Make it easier and more fun to find a restaurant of choice for a broader range of students. Stefan Wobben & Henk Wijnholds
    • 16. We need lost of ideas • An idea costs nearly nothing • More chance of finding the best idea • It helps others coming up with ideas Stefan Wobben & Henk Wijnholds
    • 17. Visualize your ideas • Visual cues are better understandable • Visual cues are stickier • Visual cues are easier to find back Stefan Wobben & Henk Wijnholds
    • 18. Sketching: everyone can do it Stefan Wobben & Henk Wijnholds
    • 19. Sketching: everyone can do it Stefan Wobben & Henk Wijnholds
    • 20. Sketching: everyone can do it Stefan Wobben & Henk Wijnholds
    • 21. Sketching: everyone can do it Stefan Wobben & Henk Wijnholds
    • 22. Yes you can! Stefan Wobben & Henk Wijnholds
    • 23. Share your ideas early and often Photo by: Ram Yoga Stefan Wobben & Henk Wijnholds
    • 24. Outside the box? Stefan Wobben & Henk Wijnholds
    • 25. Question... How about we asked you to come up with an idea for a new succesful company within 20 minutes. Very difficult isn’t it. Stefan Wobben & Henk Wijnholds
    • 26. Another question... Source: Harvard Business Review Wat hebben Lego, Häagen-Dazs en Spiderman met elkaar gemeen? Stefan Wobben & Henk Wijnholds
    • 27. This Source: Harvard Business Review They all have the same business-idea “Make a children-product interesting for adults.” Stefan Wobben & Henk Wijnholds
    • 28. You can do this! Source: Harvard Business Review Fifteen more products with the same philosophy Stefan Wobben & Henk Wijnholds
    • 29. Inside boxes Stefan Wobben & Henk Wijnholds
    • 30. MBTI sketching framework C S M H Stefan Wobben & Henk Wijnholds
    • 31. Diverge and converge Stefan Wobben & Henk Wijnholds
    • 32. Design criteria Simplicity MBTI Fun Stefan Wobben & Henk Wijnholds
    • 33. Design challenge Make it easier and more fun to find a restaurant of choice for a broader range of students. Stefan Wobben & Henk Wijnholds
    • 34. Brainstorm rules • Bad ideas don’t exist • Focus on the challenge • Keep the momentum going • Show and tell. Stefan Wobben & Henk Wijnholds
    • 35. Wisdom “Nothing is as powerful as an idea whose time has come.” - Victor Hugo Stefan Wobben & Henk Wijnholds