Ideation workshop Concept7 at Hanze Hogeschool
by Stefan Wobben
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Workshop ideation with a MBTI sketching framework by Henk Wijnholds en Stefan Wobben from Concept7 at Hanze Hogeschool october 2008. ...
Workshop ideation with a MBTI sketching framework by Henk Wijnholds en Stefan Wobben from Concept7 at Hanze Hogeschool october 2008.
We talked about how a website like amazon.com increases their conversion rates by applying MBTI principles to their website design. Later we explained how MBTI can be an excellent framework for sketching ideas.
The students were asked to come up with as many ideas as possible for a specific design challenge. After several rounds of sketching the students were selected the most promising ideas and presented them to their class.
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