Clued In

  • 2,097 views
Uploaded on

book summary clued in

book summary clued in

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,097
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
96
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Book summary Clued In How To Keep Customers Coming Back Again and Again Lewis P. Carbone
  • 2. Brand Value How i feel about the company Customer Value How i feel in the experience Figure 3.1 Value relationships
  • 3. Rejection Acceptance Preference (negative differentation) (NO Differentation) (Positive Differentation) - Commodity Zone + Figure 4.1 Experience Preference Model (TM).