Your SlideShare is downloading. ×
Clued In
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Clued In

2,164
views

Published on

book summary clued in

book summary clued in

Published in: Business, Technology

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,164
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
98
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Book summary Clued In How To Keep Customers Coming Back Again and Again Lewis P. Carbone
  • 2. Brand Value How i feel about the company Customer Value How i feel in the experience Figure 3.1 Value relationships
  • 3. Rejection Acceptance Preference (negative differentation) (NO Differentation) (Positive Differentation) - Commodity Zone + Figure 4.1 Experience Preference Model (TM).

×