Book summary




       Clued In
How To Keep Customers Coming
    Back Again and Again

      Lewis P. Carbone
Brand Value           How i feel about the company

Customer Value          How i feel in the experience
               Fi...
Rejection              Acceptance               Preference
(negative differentation)   (NO Differentation)   (Positive Dif...
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Clued In

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Clued In

  1. 1. Book summary Clued In How To Keep Customers Coming Back Again and Again Lewis P. Carbone
  2. 2. Brand Value How i feel about the company Customer Value How i feel in the experience Figure 3.1 Value relationships
  3. 3. Rejection Acceptance Preference (negative differentation) (NO Differentation) (Positive Differentation) - Commodity Zone + Figure 4.1 Experience Preference Model (TM).
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