theaptBRANDING

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theaptBRANDING

  1. 1. __________ an nyc-based design agency offering fully integrated branding, marketing, architecture, interior design services as well as conceptual development. you know, bad-ass. for more information, please contact: stefan boublil stefan@theapt.com 212.343.4265 visit theapt.com
  2. 2. we pride ourselves on carefully considered design with assertive and confident executions, aiming to distinguish itself from the abundance of disposable items on display in our daily lives. if you are trying to tell your story through the objects and experiences that surround you and the space that you inhabit, then we are your people, and this is your home. welcome, lover. stefan boublil & gina alvarez principals
  3. 3. __________ __________ BRAND DESIGN
  4. 4. __________ hello/ branding/ NYC create a concept identity for a string of buildings in the same neighborhood. we strived to create a community fashioned on the first thing we say when meeting people and put in place services that would encourage dialogue.
  5. 5. HELLO / EXT. SIG
  6. 6. is an honest approach to the NEW URBAN COMMUNITY. Located in Prospect Heights, HELLO is fresh and accessible, helping to create a neighborhood of friends, family and style. is rich interiors consisting ••• say HELLO to HOME and designer baths. 1,2,3 BEDROOM CONDOS FROM $324K UP TO is a variety of AMENITIES including an indoor pool, library, screening room, gym, business room, billiards and game room, kids creative play space, centralized refrigeration and delivery unit, neo-concierge touch screens, parking and storage. The complete offering terms for each HELLO property are in Offering Plan available from the www.helloliving.com. Certain amenities will only be available if and when future HELLO provided for illustrative purposes only. Actual materials and equipment are subject to substitution. Colors may vary.
  7. 7. CLEMEN BEDFO MARY P FU LT ON ST ST JAMES T ST R MADISON INKETT D AVE HUDSON AVE NOSTR GATES IS IT ME YOU’RE LOOKING FOR? WAVERLY PL AVE A 4 ND AVE ATLA 29 NTIC AVE AVE . ST FL MA RK AT S 12 PL B DEA US N28 11 E from ST WASHIN ins N AV N 15 m HATTA 20 HA 2 APARTMENT 101 MA N 15 ATLA LTO VE PA 24 18 R BER NTIC VE K 30 14 19 G AVE CAR PL EN S ••• T PAC . ND A G 16 13 DEA IF IC S N T TON AV ST PRO 8 7 1ST FLOOR / GRA ST S PEC VE ER T PL L 6 10 3 E ING ILL A BKLYN HEIGHTS LOWER LEVEL AV PL 1 BER 9 ST M GEN E 25 ARK ST ERH 23 BILT 776 SQUARE FEET FORT GREENE LIN CO 20 S ST UND PROSPECT LN BERGEN ST 1 BATHROOM 26 DER UN PL 5 PAR E ION 27 K PL 22 HEIGHTS N AV PRO $438,800 ST SPE VAN CT P L SSO 17 PARK SLOPE CLA E ST J D AV OHN DUPLEX PENTHOUSE PROSPECT GRAND ARMY S P L STE RLIN VE PARK PLAZA G PL CELLAR IN A WITH FIREPLACE FOR NKL BED PUBLIC FRA RESOURCES DINING SHOPPING 1 13 2 7 21 27 8 15 22 3 28 9 23 29 UNIT LOCATOR: FIRST FLOOR 17 5 11 18 25 CELLAR 12 19 Design & Sales Center • Aguayo & Huebener • 925 11238 • Design & Sales Center • Aguayo & Huebener • 925 11238 •
  8. 8. HELLO / EXT FLAGS ROUND 3
  9. 9. __________ remi/ real estate/ NEW JERSEY create a new brand for a multi-faceted real estate company, named after its founder, that encompasses brokerage, mortgage lending and building services.
  10. 10. Remi Companies Brand Book The Symbol Version 1.0 Issued 09.01.06 Introduction Two-Color Application | Corporate Division | Development The most important element of the identity system is the symbol. The symbol has been created to reflect the positioning statement of Remi Companies. The symbol should be used on all printed and digital applications for a consistent identity and branding. Always use approved electronic art from the Remi Digital Assets Management Resource when using the symbol. The Symbol should never be redrawn, reinterpreted, or altered in any way. DEVELOPMENT Two-Color Application | Parent Company Two-Color Application | Corporate Division | Construction CONSTRUCTION Two-Color Application | Corporate Division | Home Loans COMPANIES HOME LOANS Two-Color Application | Corporate Division | Realtu REALTY 3
  11. 11. COMPANIES COMPANIES DEVELOPMENT DEVELOPMENT CONSTRUCTION CONSTRUCTION HOME LOANS HOME LOANS
  12. 12. __________ CINEMOI/ television network/ BRITAIN name and create a brand identity for a new channel for french films and entertainment on britain’s sky television network.
  13. 13. www.cinemoi.com www.cinemoi.com
  14. 14. __________ yelo/ commercial space/ NYC create an experience for a new york reflexology and napping center that will provide an escape from the chaos and clamor of the city. design everything from the name to the floorboards, ensuring that every client has a visit that is carefully considered and enjoyed.
  15. 15. __________ marguerite/ musical/ BRITAIN create an awareness campaign for a building in hoboken and expand a real estate buyer’s notion of what constitutes good value by fashioning a creation myth around the architect’s family tree.
  16. 16. __________ the pirate queen/ musical/ BROADWAY create an identity for a new musical from the producers of riverdance centered on irish historical character, grace o’malley, the first female pirate.
  17. 17. godsavesthequeen.com
  18. 18. __________ swich/ commercial space/ NYC name, brand and build a scalable quick service restaurant that embodies familiarity, style and a freshness that will be remembered and easily replicated across the country.
  19. 19. __________ velocity/ real estate/ NEW JERSEY create an awareness campaign for a building in hoboken and expand a real estate buyer’s notion of what constitutes good value by fashioning a creation myth around the architect’s family tree.
  20. 20. __________ please click http://gallery.me.com/stefanboublil#100432 the velocity campaign also includes a motion graphics to see the animation piece.
  21. 21. __________ neopolis/ urban planning/ UKRAINE present the master-plan of a new eco- city to be built over swamp land about 30 km from kiev.
  22. 22. PHAS ES of DE VE LOPMENT
  23. 23. PHAS ES of DE VE LOPMENT
  24. 24. PHAS ES of DE VE LOPMENT
  25. 25. __________ please click http://gallery.me.com/stefanboublil#100432 the neopolis project also includes an early to see the animation previsualized fly-through of the project.
  26. 26. __________ fourth and towne/ retail/ CHICAGO create a press kit and loyalty program for new GAP-financed brand.
  27. 27. __________ ALBERTA/ fashion show/ CANADA the inventor of easy listening classical music needed a new image to appeal to a new population. this adventure led us to design album covers and an anthological website.
  28. 28. __________ franck poucel/ identity/ FRANCE the inventor of “light classical music” needed a new image to appeal to a new demographic. this adventure led us to design album covers and an anthological website.
  29. 29. __________ ymca/ brochure/ NYC create a real estate brochure for an extraordinary property more akin to a magazine than the boring industry standard.
  30. 30. __________ company/ hospitality/ NYC develop a new brand and architectural lobby plan for a members-only refuge catering to the creative class with their envelope- pushing needs in mind. brand is built around the idea of a modern community.
  31. 31. __________ __________ THANK YOU

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