Your SlideShare is downloading. ×
writing for Web 2.0 and the 3D web
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

writing for Web 2.0 and the 3D web

1,593
views

Published on

Published in: Technology, News & Politics

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,593
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
24
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Writing for Web 2.0 & the 3D web
  • 2. Writing for Web 2.0 & the 3D web
  • 3. Writing for Web 2.0 & the 3D web • A quick history of the world wide web
  • 4. Writing for Web 2.0 & the 3D web • A quick history of the world wide web • Web 2.0: Strategies for coping as a writer
  • 5. Writing for Web 2.0 & the 3D web • A quick history of the world wide web • Web 2.0: Strategies for coping as a writer • Blogging it
  • 6. Writing for Web 2.0 & the 3D web • A quick history of the world wide web • Web 2.0: Strategies for coping as a writer • Blogging it • Writing for others
  • 7. Writing for Web 2.0 & the 3D web • A quick history of the world wide web • Web 2.0: Strategies for coping as a writer • Blogging it • Writing for others • The 3D web: Lessons learned (so far)
  • 8. Writing for Web 2.0 & the 3D web • A quick history of the world wide web • Web 2.0: Strategies for coping as a writer • Blogging it • Writing for others • The 3D web: Lessons learned (so far) • Virtual worlds, mirror worlds, augmented reality
  • 9. Writing for Web 2.0 & the 3D web • A quick history of the world wide web • Web 2.0: Strategies for coping as a writer • Blogging it • Writing for others • The 3D web: Lessons learned (so far) • Virtual worlds, mirror worlds, augmented reality • Writing for mirror worlds (Google Earth)
  • 10. Writing for Web 2.0 & the 3D web • A quick history of the world wide web • Web 2.0: Strategies for coping as a writer • Blogging it • Writing for others • The 3D web: Lessons learned (so far) • Virtual worlds, mirror worlds, augmented reality • Writing for mirror worlds (Google Earth) • Writing for virtual worlds (Second Life)
  • 11. What happened next?
  • 12. What happened next? • Form and content were separated
  • 13. What happened next? • Form and content were separated • Content management systems: Database-driven web
  • 14. What happened next? • Form and content were separated • Content management systems: Database-driven web • Content syndication: RSS feeds
  • 15. What happened next? • Form and content were separated • Content management systems: Database-driven web • Content syndication: RSS feeds • Atomisation of content: Reuse, mix, “mashup”
  • 16. What happened next? Cost of Publishing:
  • 17. What happened next? Cost of Publishing: 0
  • 18. What happened next? Cost of Publishing: 0 Cost of Commenting:
  • 19. What happened next? Cost of Publishing: 0 Cost of Commenting: 0
  • 20. What happened next? Cost of Publishing: 0 Cost of Commenting: 0 Leads to...
  • 21. Strategies for coping: Blogging it
  • 22. Strategies for coping: Blogging it
  • 23. Strategies for coping: Blogging it
  • 24. Strategies for coping: Blogging it
  • 25. Strategies for coping: Blogging it
  • 26. Strategies for coping: Blogging it
  • 27. Strategies for coping: Blogging it
  • 28. Strategies for coping: Blogging it
  • 29. Strategies for coping: Blogging it • Old media won’t disappear
  • 30. Strategies for coping: Blogging it • Old media won’t disappear • Blogging is 1) a technology, 2) a state of mind
  • 31. Strategies for coping: Blogging it • Old media won’t disappear • Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future
  • 32. Strategies for coping: Blogging it • Old media won’t disappear • Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future • The usual: Be personal, post often, original content, be generous, give credit, have opinions, be incisive & to the point
  • 33. Strategies for coping: Blogging it • Old media won’t disappear • Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future • The usual: Be personal, post often, original content, be generous, give credit, have opinions, be incisive & to the point • Find your spot in the ecosystem and own it
  • 34. Strategies for coping: Blogging it • Old media won’t disappear • Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future • The usual: Be personal, post often, original content, be generous, give credit, have opinions, be incisive & to the point • Find your spot in the ecosystem and own it • Comments = chance for community, conversation = loyal readers
  • 35. Strategies for coping: Blogging it • Old media won’t disappear • Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future • The usual: Be personal, post often, original content, be generous, give credit, have opinions, be incisive & to the point • Find your spot in the ecosystem and own it • Comments = chance for community, conversation = loyal readers • RSS is your friend (and so are Google email alerts) =>
  • 36. Strategies for coping: Blogging it • Old media won’t disappear • Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future • The usual: Be personal, post often, original content, be generous, give credit, have opinions, be incisive & to the point • Find your spot in the ecosystem and own it • Comments = chance for community, conversation = loyal readers • RSS is your friend (and so are Google email alerts) => • Blog intelligence: Alexa, Technorati, statistics
  • 37. Strategies for coping: Blogging it • Old media won’t disappear • Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future • The usual: Be personal, post often, original content, be generous, give credit, have opinions, be incisive & to the point • Find your spot in the ecosystem and own it • Comments = chance for community, conversation = loyal readers • RSS is your friend (and so are Google email alerts) => • Blog intelligence: Alexa, Technorati, statistics • Find your preferred media (Video? Audio podcasts?)
  • 38. Strategies for coping: Blogging it • Old media won’t disappear • Blogging is 1) a technology, 2) a state of mind • Niche blogging is the future • The usual: Be personal, post often, original content, be generous, give credit, have opinions, be incisive & to the point • Find your spot in the ecosystem and own it • Comments = chance for community, conversation = loyal readers • RSS is your friend (and so are Google email alerts) => • Blog intelligence: Alexa, Technorati, statistics • Find your preferred media (Video? Audio podcasts?) • Don’t aim to make money — do it for above all for reputation
  • 39. Strategies for coping: Writing for others
  • 40. Strategies for coping: Writing for others
  • 41. Strategies for coping: Writing for others
  • 42. Strategies for coping: Writing for others
  • 43. Strategies for coping: Writing for others
  • 44. Strategies for coping: Writing for others
  • 45. Strategies for coping: Writing for others
  • 46. Strategies for coping: Writing for others
  • 47. Strategies for coping: Writing for others
  • 48. Strategies for coping: Writing for others • Out: Long pieces. In: Collections of shorter pieces
  • 49. Strategies for coping: Writing for others • Out: Long pieces. In: Collections of shorter pieces - Why? Click-happy readers, page views = money
  • 50. Strategies for coping: Writing for others • Out: Long pieces. In: Collections of shorter pieces - Why? Click-happy readers, page views = money • Package it: Offer photos, video, audio
  • 51. Strategies for coping: Writing for others • Out: Long pieces. In: Collections of shorter pieces - Why? Click-happy readers, page views = money • Package it: Offer photos, video, audio - Why? Web content is no longer just text
  • 52. Strategies for coping: Writing for others • Out: Long pieces. In: Collections of shorter pieces - Why? Click-happy readers, page views = money • Package it: Offer photos, video, audio - Why? Web content is no longer just text - No cost to embed YouTube, Flickr, Google Maps
  • 53. Strategies for coping: Writing for others • Out: Long pieces. In: Collections of shorter pieces - Why? Click-happy readers, page views = money • Package it: Offer photos, video, audio - Why? Web content is no longer just text - No cost to embed YouTube, Flickr, Google Maps - WSJ Example
  • 54. Strategies for coping: Writing for others • Out: Long pieces. In: Collections of shorter pieces - Why? Click-happy readers, page views = money • Package it: Offer photos, video, audio - Why? Web content is no longer just text - No cost to embed YouTube, Flickr, Google Maps - WSJ Example - Be websavvier than those you’re pitching to
  • 55. The 3D web: Lessons learned (so far)
  • 56. The 3D web: Lessons learned (so far)
  • 57. The 3D web: Lessons learned (so far)
  • 58. The 3D web: Lessons learned (so far)
  • 59. Writing for mirror worlds (Google Earth)
  • 60. Writing for mirror worlds (Google Earth)
  • 61. Writing for mirror worlds (Google Earth)
  • 62. Writing for mirror worlds (Google Earth)
  • 63. Writing for mirror worlds (Google Earth)
  • 64. Writing for mirror worlds (Google Earth)
  • 65. Writing for mirror worlds (Google Earth) • It’s all about non-linear storytelling
  • 66. Writing for mirror worlds (Google Earth) • It’s all about non-linear storytelling • Examples: Gombe Chimp Blog, IPY, Shackleton, Swedish universities
  • 67. Writing for virtual worlds (Second Life)
  • 68. Writing for virtual worlds (Second Life)
  • 69. Writing for virtual worlds (Second Life)
  • 70. Writing for virtual worlds (Second Life)
  • 71. Writing for virtual worlds (Second Life)
  • 72. Writing for virtual worlds (Second Life)
  • 73. Writing for virtual worlds (Second Life)
  • 74. Writing for virtual worlds (Second Life)
  • 75. Writing for virtual worlds (Second Life) • Lessons learned so far:
  • 76. Writing for virtual worlds (Second Life) • Lessons learned so far: - Text doesn't work in Second Life (some tried)
  • 77. Writing for virtual worlds (Second Life) • Lessons learned so far: - Text doesn't work in Second Life (some tried) - Don't try to replicate the web
  • 78. Writing for virtual worlds (Second Life) • Lessons learned so far: - Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions
  • 79. Writing for virtual worlds (Second Life) • Lessons learned so far: - Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions - Okay to share content between web & SL (video, pictures, recipes)
  • 80. Writing for virtual worlds (Second Life) • Lessons learned so far: - Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions - Okay to share content between web & SL (video, pictures, recipes) • Examples:
  • 81. Writing for virtual worlds (Second Life) • Lessons learned so far: - Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions - Okay to share content between web & SL (video, pictures, recipes) • Examples: - Live events (gallery talks, plays, conferences)
  • 82. Writing for virtual worlds (Second Life) • Lessons learned so far: - Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions - Okay to share content between web & SL (video, pictures, recipes) • Examples: - Live events (gallery talks, plays, conferences) - Recorded video performances (“machinima”)
  • 83. Writing for virtual worlds (Second Life) • Lessons learned so far: - Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions - Okay to share content between web & SL (video, pictures, recipes) • Examples: - Live events (gallery talks, plays, conferences) - Recorded video performances (“machinima”) - Recorded audio performances (Raoul Wallenberg room)
  • 84. Writing for virtual worlds (Second Life) • Lessons learned so far: - Text doesn't work in Second Life (some tried) - Don't try to replicate the web - Events draw more repeat visitors than exhibitions - Okay to share content between web & SL (video, pictures, recipes) • Examples: - Live events (gallery talks, plays, conferences) - Recorded video performances (“machinima”) - Recorded audio performances (Raoul Wallenberg room) - Audio soundtracks: podcasts (polarbear podcast)
  • 85. Thanks!