Public Diplomacy, Web 2.0 & the 3D Web

Public Diplomacy, Web 2.0 & the 3D Web

Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)

Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)
• Web 2.0:

Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)
• Web 2.0:
• What is it?

Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)
• Web 2.0:
• What is it?
• How is Sweden using it for public diplomacy? (examples)

Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)
• Web 2.0:
• What is it?
• How is Sweden using it for public diplomacy? (examples)
• The 3D Web:

Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)
• Web 2.0:
• What is it?
• How is Sweden using it for public diplomacy? (examples)
• The 3D Web:
• What is it?

Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)
• Web 2.0:
• What is it?
• How is Sweden using it for public diplomacy? (examples)
• The 3D Web:
• What is it?
• Second House of Sweden

Public Diplomacy, Web 2.0 & the 3D Web
• A Brief history of the web (to make a point)
• Web 2.0:
• What is it?
• How is Sweden using it for public diplomacy? (examples)
• The 3D Web:
• What is it?
• Second House of Sweden
• Lessons learned (so far)

Web 2.0: What is it?

Web 2.0: What is it?
• A programmable platform

Web 2.0: What is it?
• A programmable platform
• APIs: “Application programming interfaces”

Web 2.0: What is it?
• A programmable platform
• APIs: “Application programming interfaces”
• Web as a collection of services

Web 2.0: What is it?
• A programmable platform
• APIs: “Application programming interfaces”
• Web as a collection of services
• Atomisation of content: Reuse, mix, “mash up”

Web 2.0: What is it?
• A programmable platform
• APIs: “Application programming interfaces”
• Web as a collection of services
• Atomisation of content: Reuse, mix, “mash up”
• Social, collaborative tools: weblogs, comments

Using Web 2.0 for public diplomacy: Sweden

Using Web 2.0 for public diplomacy: Sweden

Using Web 2.0 for public diplomacy: Sweden

Using Web 2.0 for public diplomacy: Sweden

Using Web 2.0 for public diplomacy: Sweden

Using Web 2.0 for public diplomacy: Sweden

Using Web 2.0 for public diplomacy: Sweden

Using Web 2.0 for public diplomacy: Sweden

Using Web 2.0 for public diplomacy: Sweden

The 3D Web: What is it?

The 3D Web: What is it?

The 3D Web: What is it?

The 3D Web: What is it?

The 3D Web: What is it?

The 3D Web: What is it?

The 3D Web: What is it?
• Virtual spaces for navigating to information in 3 dimensions

The 3D Web: What is it?
• Virtual spaces for navigating to information in 3 dimensions
• Virtual worlds vs. Mirror worlds: Second Life, Google Earth

The 3D Web: What is it?
• Virtual spaces for navigating to information in 3 dimensions
• Virtual worlds vs. Mirror worlds: Second Life, Google Earth
• Shared space = social space

The 3D Web: What is it?
• Virtual spaces for navigating to information in 3 dimensions
• Virtual worlds vs. Mirror worlds: Second Life, Google Earth
• Shared space = social space
• World of Warcraft effect: Navigating in 3D is normal if you’re young

Second House of Sweden

Second House of Sweden

Second House of Sweden

Second House of Sweden

Second House of Sweden

Second House of Sweden

Second House of Sweden

Second House of Sweden

Second House of Sweden

Second House of Sweden

Second House of Sweden

Second House of Sweden

Second House of Sweden

Second House of Sweden
• Adding the 3D Web to our toolbox for communicating about Sweden

Second House of Sweden
• Adding the 3D Web to our toolbox for communicating about Sweden
• First to experiment, learn from our mistakes, become experts

Second House of Sweden
• Adding the 3D Web to our toolbox for communicating about Sweden
• First to experiment, learn from our mistakes, become experts
• Curiosity: What works? What doesn’t?

Second House of Sweden
• Adding the 3D Web to our toolbox for communicating about Sweden
• First to experiment, learn from our mistakes, become experts
• Curiosity: What works? What doesn’t?
• Must impress: Outsource design, construction, but manage content

Lessons learned (so far)

Lessons learned (so far)

Lessons learned (so far)

Lessons learned (so far)

Lessons learned (so far)

Lessons learned (so far)

Lessons learned (so far)

Lessons learned (so far)

Lessons learned (so far)

Lessons learned (so far)

Lessons learned (so far)

Lessons learned (so far)

Lessons learned (so far)
• Focus on social events. Social events are the ‘new’ native content.
- Gallery talks
- Exhibition openings (Linnaeus)
- Swedish lessons
- Film festivals

Lessons learned (so far)
• Focus on social events. Social events are the ‘new’ native content.
- Gallery talks
- Exhibition openings (Linnaeus)
- Swedish lessons
- Film festivals
• Don’t do what the ‘old’ web can do better
- Second Life is not good for static content, texts

Lessons learned (so far)
• Focus on social events. Social events are the ‘new’ native content.
- Gallery talks
- Exhibition openings (Linnaeus)
- Swedish lessons
- Film festivals
• Don’t do what the ‘old’ web can do better
- Second Life is not good for static content, texts
• Don’t develop as if you are in the real world
- No scarcity
- No gravity
- But it is familiar as we slowly adapt to a new paradigm

Thanks!