steercom´s big picture

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Creating a powerful communication with PowerPoint.

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steercom´s big picture

  1. 1. Creating a Powerful Communication with PowerPointBig Picture of steercomHamburg, May 2010
  2. 2. steercom and K16 offer customized solutions for the structuring, creation andproduction of presentations that get actionService Portfolio of steercom and K16 Workshop: Workshop: Structured Presentation Design Communication Content & Visualization Target Group oriented Communication Structure Visualization Production in PowerPoint Template Design + Technical Consulting & Implementation Production Master Development Styleguide Library VCT Software Near-shore Support Presentation Support© steercom 2010 | All rights reserved. | 08.04.2010 | Page 2
  3. 3. 8 steps have to be considered for efficient and effective communication – startwith the creative thinking process not with the production process in step 8Workshop: Structured Communication Final Synthesis Document Step 1 Step 2 Step 3 Step 4 Step 5 Step 6 Step 7 Step 8Understand Analyze DeterminePyramid Define Structure Target Key Build Prepare ProducePrinciple Issue Issues Group Message Pyramid Storyboard SlidesSeparate Use key Break-down Evaluate target Define essential Tell story Promote under- Executethinking from question to issues and group and point to top-down standing of production ofwriting process define the scope compile results define objective be made content with presentation visuals Workshop: Workshop: Structured Presentation design Content Communication & visualization Structuring of complex issues, Hints & tricks to realize pyramid communication of high-standard presentations active-oriented key messages, Exercises based on a customer Bedarfsgerechte individual case Kommunikation Structure Struktur Visualization Shifting to PowerPoint Templatedesign + technical consulting & implementation Production Master development Guideline Library VCT software Near-shore capacities Presentation support Design + technical Development of Development of PowerPoint for cost-efficient creation for presentations with an implementation guidelines documents slide libraries productivity tool of presentations especially high level of quality© steercom 2010 | All rights reserved. | 08.04.2010 | Page 3
  4. 4. The visualization workshop helps you to design and produce presentationsfaster and of higher visual quality based on your company templateWorkshop: Presentation Design and Visualization For easier and better- designed presentations Multimedia understanding Creativity enhancement Project Slide Application examples examples production Standards & Design 10 golden guidelines rules competence Workshop: Workshop: Basics: Structured Presentation design Content Communication & visualization Office 2003 Office 2007 Structuring of complex issues, Hints & tricks to realize pyramid communication of high-standard presentations active-oriented key messages, Exercises based on a customer Needs-based Program knowledge individual case communication Structure Struktur Visualization Shifting to PowerPoint Template design + technical consulting & implementation Production Master development Guideline Library VCT software Near-shore capacities Presentation support Design + technical Development of Development of PowerPoint for cost-efficient creation for presentations with an implementation guidelines documents slide libraries productivity tool of presentations especially high level of quality© steercom 2010 | All rights reserved. | 08.04.2010 | Page 4
  5. 5. A professionally designed master slide without any technical errors is the basisfor a successful presentationMaster Development Step 2: Technical implementation of the design in Step 1: Basic design/layout of the master slide various Office versions Designing a title page Designing a content Technical setup of a Technical setup of a page title page content page + + Determining Typography the color scale Based on technical Coordinated specifications/ Office version In accordance requirements with corporate design guidelines Background Formats Screen Similar to other company websites For specific application Workshop: Workshop: scenarios Structured Presentation design Content Communication & visualization Structuring of complex issues, Hints & tricks to realize Price: Price: pyramid communication of high-standard presentations active-oriented key messages, Exercises based on a customer Needs-based individual case communication 500 – 1,500 € Struktur Structure Visualization 500 € Shifting to PowerPoint Templatedesign + technical consulting & implementation Production Master development Guideline Library VCT software Near-shore capacities Presentation support Design + technical Development of Development of PowerPoint for cost-efficient creation for presentations with an implementation guidelines documents slide libraries productivity tool of presentations especially high level of quality© steercom 2010 | All rights reserved. | 08.04.2010 | Page 5
  6. 6. A guideline that describes the master slide helps to ensure acceptance of themaster slide in your companyStyleguide Step 3: Conception and application of a comprehensive guideline that explains the new master slide The completed master slide The guideline describes the master slide, explains the formats and functions used and serves as the basis for the provides useful tips and tricks on how to use PowerPoint accompanying documents (Format: PowerPoint document; size: approx. 20-30 pages) Workshop: Workshop: Structured Presentation design Content Communication & visualization Structuring of complex issues, Hints & tricks to realize Price: pyramid communication of high-standard presentations active-oriented key messages, Exercises based on a customer Needs-based individual case communication approx. 1,000 € Structure Visualization Shifting to PowerPoint Templatedesign + technical consulting & implementation Production Master development Guideline Library VCT software Near-shore capacities Presentation support Design + technical Development of Development of PowerPoint for cost-efficient creation for presentations with an implementation guidelines documents slide libraries productivity tool of presentations especially high level of quality© steercom 2010 | All rights reserved. | 08.04.2010 | Page 6
  7. 7. A slide library adjusted to your content and corporate design requirementsoffers an extensive source of slides for your employeesLibrary Step 4: Conception and application of a comprehensive slide library that displays application examples and serves as a source of slides The completed master slide The slide library displays the widest range of presentation forms that are serves as the basis for the implemented in accordance with your corporate design and tuned to the new master. accompanying documents (Format: PowerPoint document; size: approx. 50-200 pages; language: German) Optional: Integration in VCT Workshop: Workshop: Structured Presentation design Content Communication & visualization Structuring of complex issues, Hints & tricks to realize Price: pyramid communication of high-standard presentations active-oriented key messages, Exercises based on a customer Needs-based individual case communication 1,000- 2,500 € Struktur Structure Visualization Shifting to PowerPoint Templatedesign + technical consulting & implementation Production Master development Guideline Library VCT software Near-shore capacities Presentation support Design + technical Development of Development of PowerPoint for cost-efficient creation for presentations with an implementation guidelines documents slide libraries productivity tool of presentations especially high level of quality© steercom 2010 | All rights reserved. | 08.04.2010 | Page 7
  8. 8. The Visual Communication Tool (VCT) consists of a set of toolbars plus commonvisual standards accessible through a template galleryVCT Software Toolkit VCT Templates  Offers 35 valuable PowerPoint 2003 features  Includes a growing number of template visuals (currently enhancements about 160)  Tremendously reduces time and cost of PowerPoint  Provides e.g. management frames for standard business production processes due to standard formats and contexts easy-to use functions  Allows templates to be customized to individual needs;  Ensures the compliance with the CD-  Permits to add corporate standards or individual best guidelines and the quality of the slides practice charts  Allows to be integrated easily into the PowerPoint  Designed by experienced consulting professionals standard menu Workshop: Workshop: Structured Presentation design Content Communication & visualization Structuring of complex issues, Hints & tricks to realize pyramid communication of high-standard presentations active-oriented key messages, Exercises based on a customer Needs-based individual case communication Struktur Structure Visualization Shifting to PowerPoint Templatedesign + technical consulting & implementation Production Master development Guideline Library VCT software Near-shore capacities Presentation support Design + technical Development of Development of PowerPoint for cost-efficient creation for presentations with an implementation guidelines documents slide libraries productivity tool of presentations especially high level of quality© steercom 2010 | All rights reserved. | 08.04.2010 | Page 8
  9. 9. We offer professional near-shore capacities for cost-efficient creation ofpresentations, e.g. for your next graphic revisionNear-shore Support Price depends on the contingent Focus: Creation/revision of simple to moderately complex presentations of all types Gdansk Team: A German/ English-speaking team leader, 6 trained media designers Input: Digital, semi-finished presentation, fax, hand-written Process: Direct assignment versus creation/revision of the presentations in Gdansk; quality assurance, order acceptance and delivery via a central contact person at a Hamburg location Workshop: Workshop: Use: Preferably for 24x7 jobs - overnight or over the weekend Structured Communication Structuring of complex issues, pyramid communication of active-oriented key messages, Content Needs-based Presentation design & visualization Hints & tricks to realize high-standard presentations Exercises based on a customer individual case communication Struktur Structure Visualization Shifting to PowerPoint Templatedesign + technical consulting & implementation Production Master development Guideline Library VCT software Near-shore capacities Presentation support Design + technical Development of Development of PowerPoint for cost-efficient creation for presentations with an implementation guidelines documents slide libraries productivity tool of presentations especially high level of quality© steercom 2010 | All rights reserved. | 08.04.2010 | Page 9
  10. 10. For important presentations we have a team consisting of the widest rangeof specialists who create you customized presentationHigh-end Presentation Support Price: 62 €/hour Focus: Creation/revision of high-quality presentations of all types, including conception, storyboard, text and design services Gdansk Hamburg Team: A team of 20 employees, consisting of media designers, designers, copywriters, concept developers and art buyers, including consulting Use: For special presentations, e.g. corporate and product presentations, trade fair appearances, including the option of on-site support Workshop: Workshop: Structured Presentation design Content Communication & visualization Structuring of complex issues, Hints & tricks to realize pyramid communication of high-standard presentations active-oriented key messages, Exercises based on a customer Needs-based individual case communication Struktur Structure Visualization Shifting to PowerPoint Templatedesign + technical consulting & implementation Production Master development Guideline Library VCT software Near-shore capacities Presentation support Design + technical Development of Development of PowerPoint for cost-efficient creation for presentations with an implementation guidelines documents slide libraries productivity tool of presentations especially high level of quality© steercom 2010 | All rights reserved. | 08.04.2010 | Page 10
  11. 11. The steercom and K16 team combines proven management, communicationand PowerPoint skills with long-time strategy consulting experienceAbout Us Wolfgang Hackenberg Carsten Leminsky Eibo Schulz-Wolfgramm Managing Partner Managing Partner Managing Partner, K16  14 years of top  Worked as  Managing partner management management of the K16 agency experience with consultant for for more than 20 Bertelsmann, Roland strategy and years Berger and Accenture organizational design in Switzerland with  Responsible for the  Worked as Partner in the Price Waterhouse Presentations and Leadership Team of Accenture’s Communications Design Strategy Service Line and was  Advised large High Technology department as well as Sales member of the Communications and Financial Services clients in and Business Development & High Technology Practice Europe, North and South America  Personal consultant for board  Now, founder of several members and executives of top start-ups  Spent 4 years as Managing German companies in the area Director of a German medium- of visualization and sized enterprise implementation of presentations of all types© steercom 2010 | All rights reserved. | 08.04.2010 | Page 11

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