9. Key #3:
Phone
Capabilities
Cap Consumer
Engagement
Those who actually engage on the mobile are in red!
X$ XXXX$
X$ $ $ $ Feature$
Phone$ iPhone' Android' Blackberry$
(16.6%)$ (33%)' (33%)' (16.6%)$
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10. Key #4:
Don’t Build
A Sign In
The Desert
If you see this,
maybe you’d be so kind as to
download our app?
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12. Wrap Up
Keys to Breakthrough Success:
1. Tap Customer Passion
2. On-the-Go Content
3. Phone Capabilities Cap Consumer Engagement
4. Don’t build a sign in the Desert – Go all Out!
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15. Trend:
Gamification
Gamification is the use of
game play mechanics for
non-game applications.
Games are unnecessary
obstacles that we volunteer
to tackle.
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18. Hmmm…
Ten average consumers walk into an apparel store…
Four of them will tell you they wish to buy…$
But only one of them will make a purchase!
How can mobile help the three who walk out empty-
handed?$
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19. Trend…
Retailers with
an in-store
Mobile Strategy
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20. Trend:
Bricks & Mobile
Retailers with
an in-store =$ Bricks and Mobile
Mobile Strategy Retailers$
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24. Wrap Up
Keys to Breakthrough Success:
1. Tap Consumer Passion
2. On-the-Go Content
3. Phone Capabilities Cap Consumer Engagement
4. Don’t build a sign in the Desert
Trends:
1. Gamification
2. Bricks and Mobile
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