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Ad:tech SF 2009 ADSPACE Mobile Advertising
 

Ad:tech SF 2009 ADSPACE Mobile Advertising

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Steen\'s Presentation from Ad:tech SF 2009 ADSPACE on Mobile Advertising

Steen\'s Presentation from Ad:tech SF 2009 ADSPACE on Mobile Advertising

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    Ad:tech SF 2009 ADSPACE Mobile Advertising Ad:tech SF 2009 ADSPACE Mobile Advertising Presentation Transcript

    • www.flickr.com/photos/35798967@N08/3307330817 THE GLOBAL AUTHORITY ON MOBILE MARKETING
    • 1. What We Do 2. Mobility Planning 3. Innovation @ 5th 4. Example: Mobile Elements Ad networks & Targeting Creative & Post Click Case Study http://www.flickr.com/photos/11266609@N00/2872069583/ Presenter: Steen Andersson Co-Founder & Vice President
    • Slow Networks 3G
    • Under Powered Handsets
    • But finally…
    • Better Networks & Better Handsets
    • Tapping into context.
    • so, as an advertiser, what are the critical things you need to know about mobile?
    • Know your mobile Ad Networks… Direct Response (Long Tail of Publishers) Branding (Premier) High Traffic Volume Lower Traffic Volume Chart: North American Ad Network Inventory Mix (Source 5 th Finger)
    • so once you've chosen your networks, how does one go about targeting?
    • what about the latest banner formats?
    • OUT ON DVD & BLURAY RIGHT NOW! Click to Purchase (Amazon)
    • Click to Purchase (iPhone)
    • © 5th Finger 2009 Interactive & Video Banners
    • how do we drive ROI post click ?
    • SMS Coupons/Vouchers Click to Call Branded Content Downloads SMS Alerts WAP Coupons Sales Promotion Sweepstakes Download Mobile Wallpapers Videos (Trailers, etc) E-commerce Beyond the Banner (Driving ROI)
    •  
    • Click to Call “ Hello, welcome to Verizon…” Call to 188-332-4307 Duration 4s
    • Store Locator COFFEEHOUSE LOCATOR Enter your zip-code: SUBMIT COFFEEHOUSE LOCATOR
    • Retail Coupons/Vouchers Check out our new summer styles. Visit your local SGH and give them the code “SGH008” to receive 10% your next purchase of $100 or more. Get the latest styles! Enter your phone number here to receive coupons and more: GO CLICK HERE
    • Lead Capture Your name Register for a test drive: Your Mobile # SUBMIT Thank you for your interest. We will be in touch soon.
    • CRM & Loyalty TY 4 signing up 4 Victoria’s Secret text messages. Reply “Y” to get up to 4 msg/month. UR now on the VS mobile list! Look for exclusive offers, event coverage & new product info. Subscribe for Victoria’s Secret Mobile Alerts Enter your phone number here: GO
    • Sweepstakes THX. You’ve been entered in the draw. Winner drawn on 12/31. Std msg rates apply. Win a new iPhone 3G phone!* Click Here to Enter Or text WIN to 95294 *Winner drawn on 12/31/2008 . Enter your Name and Mobile # to enter: Your Name Mobile # SUBMIT
    • Why mobile works for Land Rover…
    • Extending Reach… PC Home 119,876,000 Mobile: 38,083,000 Source: Nielsen Mobile TotalWeb Report Q1 2008 Mobile Web provides an average of 14% lift in audience over the Home PC Audience
    • Larger % of page real estate vs PC
    •  
    • High Click Through Rate (CTR): 1.5% aver On average, for the InsightExpress® studies ran for last 12 mths, mobile provided 5X lift (in brand metrics) over that of Internet ad campaigns
    • LAND ROVER Moving from PC to Mobile...
    • LAND ROVER Moving from PC to Mobile... $1.6M digital media budget goes to mobile…
    • www.flickr.com/photos/35798967@N08/3307330817 THE GLOBAL AUTHORITY ON MOBILE MARKETING