Attracting Jobs to Urban Areas

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Attracting Jobs to Urban Areas (Brownfields 2011)

Attracting Jobs to Urban Areas (Brownfields 2011)

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  • 1. Location Selection and Redevelopment
    Attracting Business to Urban Centers
    April 4, 2011
    National Brownfield Conference 2011
  • 2. Agenda
    Positioning for New Growth
    • In Concept
    • 3. In Practice (Allegheny River Towns Enterprise Zone)
  • In Concept
  • 4. The Evaluation Process
    A Business-Based Process
    The Location Process allows companies to define their business needs and then narrow the list of candidates based upon best-fit. A business-based methodology matches companies to locations that will meet their needs for the long-term.
  • 5. Reverse Engineering
    Understand the link between site attributes and business needs
    Investment
    Strategy
    Assessment
    Market Analysis
    Final Investment
    Attraction Plan
    Industry Targeting
    • Collect published and proprietary data on key criteria
    • 6. Construct weighting and ranking model to test development candidates under prime and alternative scenarios
    • 7. Combine screening results with CWS Consulting Group experience to understand market dynamics
    • 8. Identify initial target industry candidates
    • 9. Determine existing industry base
    • 10. Understand key dynamics for selected industries
    • 11. Examine availability of key inputs
    • 12. Look for key vendors and partners
    • 13. Determine existing reality and perception of benefits and obstacles in the site and region
    • 14. Complete remediation plan as required
    • 15. Develop incentive plan if required
    • 16. Develop key marketing targets and customized message and tactics for each
    • 17. Develop deal structure(s)
    • 18. Determine investor goals and resources
    • 19. Determine key stakeholders
    • 20. Catalog site characteristics
    • 21. Determine market and catalog regional attributes
    • 22. Examine existing regional and local economic base
    • 23. Establish initial strategic parameters
    Investment Attraction Plan
    Investment Attraction Strategy
  • 24. In Practice
  • 25. 7
    Dreams Based in Reality
    A resource and demand based analysis allows for development of a robust, legitimate business growth strategy
    • Economic analysis and competitive advantage
    • 26. Shift share and location quotient analysis
    • 27. Evaluate competitive areas
    • 28. Examine models and competitors
    • 29. Assess area green assets
    • 30. Inventory incentives and compare…
    Green Job Strategies for ARTEZ
  • 31. 8
    Dreams Based in Reality
    Existing local resources can be rallied (or repurposed) to execute the plan
    • Business growth and opportunities
    • 32. Current green businesses
    • 33. Start-ups
    • 34. Other businesses that could branch out
    • 35. Green tech cluster???
    • 36. Examine potential matches between business expansion opportunities and the land/space available.
    • 37. Explore green tech incubator
    Green Job Strategies for ARTEZ
  • 38. Green Job Strategies for ARTEZ
    The Key Questions
    Where is the market opportunity
    What is the business base
    What is the employment base
    What other infrastructure (physical or organizational) is in place?
    Fort Pitt Brewery and Eco-clean Burners
  • 39. Green Job Strategies for ARTEZ
    10
    Existing Area Businesses Base
    ARTEZ:
    • Plextronics – Solar conductivity technology*
    • 40. Converteam – electrical systems for wind*
    • 41. Eco Clean Burners – plastics to energy technology*
    • 42. Extrel – Spectrometers for bio-diesel and air monitoring
    • 43. Forms and Surfaces – Manufacturer of green building products and furniture*
    • 44. Thar Technologies – environmentally friendly supercritical fluid solutions; planning bio-diesel facility*
    • 45. Exterior Technologies – structural polycarbonate for windows and skylights adapted for translucent solar panels*
    • 46. Media Process and Technology – Ceramic Membranes w/ fuel cell application*
    • 47. Emerson Process Management – business energy efficiency solutions*
    Pittsburgh area:
    • Solar Power Industries, Belle Vernon – supplier of solar panels
    • 48. Media and Process Technology Inc., Pittsburgh & Schenley – gas purification technology funded by NETL
    • 49. Flabeg Corporation, Finley – manufacturing glass and mirror components for solar panels
    • 50. Gamesea, Ebensburg – makes wind turbine blades
    • 51. Elwood Group, Lawrence County – shafts and steel housings for turbines
    • 52. PPG – manufactures high performance coatings & blade structural composites
    • 53. Westinghouse – nuclear
    • 54. Bechtel-Bettis Atomic Power Laboratory
    * Expansion plans
  • 55. Green Job Strategies for ARTEZ
    Working with Core Strengths
    Intensify Business Retention/Capture Green Tech Growth from the Current Business Mix:
    Business Retention Interviews: Enroll in the State Business Expansion and Retention Outreach Program.
    Work with growing businesses on sites and facilities.
    Manufacturing Assistance: connect growing businesses to Catalyst Connection and to state financing sources.
    Tech Transfer: connect start-ups and small green businesses (Eco-Clean Burners) to Innovation Works.
    Coordination with the Regional Industrial Development Corporation (RIDC) Industrial Park
  • 56. 12
    Building for Sustainable Success
    Elements of Recommended strategy
    • Expand from within through business retention, concentrating on sustainable manufacturing
    • 57. Marketing for relocations from outside the region
    • 58. Supporting start-ups and small business growth
    • 59. Maximizing area green assets
    • 60. Creating regional green tech cluster
    • 61. Funding sources to support green tech business expansion and relocation
    • 62. Funding sources for project implementation
    • 63. Structuring and targeting the ARTEZ Revolving Loan Fund (RLF) for maximum impact
    • 64. Identifying potential funding sources to supplement the ARTEZ RLF
    • 65. Policy issues for state and local government
    • 66. Supporting private green tech incubator
    Green Job Strategies for ARTEZ
  • 67. In Summary
  • 68. Best Practices
    Putting it all Together
    • Understand Your Community
    • 69. Understand the Market and its Needs
    • 70. Organize and Prepare
    • 71. Build Relationships With Government and Economic Development
    • 72. Actively Reach Out
    • 73. Be Creative
  • Thank you Very much
    Chris Steele
    Phone: (617) 314-6527
    Email: chris.steele@cwsgrp.com