SpeakingVisuallyCASE District II ConferenceMarch 5, 2013Cecilia Cummings, University of PennsylvaniaPatricia LePera, SteegeThomson Communications
What We Will Cover Today… Trends What’s going on to make us think that visuals are king? Best Visual Practices Ours. And what we see from the broader world that we love. How to Get There Tips and practical advice on how to plan for, acquire, and keep great visuals.
VISUALS Matter 37% higher level of Facebook engagement with images over text alone 45% increase in views of press releases with photo and video 94% increase in views for articles with images online 65% recall when visuals accompany an oral presentation 10% recall without visuals 3rd most popular social network: Pinterest 200 million: number of Flickr Creative Commons images $1 billion: amount Facebook paid for Instagram 2.5 billion: number of camera phones in use
What Do Donors Want? To feel good about their giving. To understand where their money goes. To feel as though they have some insider’s knowledge. And to be appropriately acknowledged or thanked.
Increasingly, Today’s Donors Also Want: To understand the return on their investment. To know the impact they have on their schools. To know the impact their schools are having on the world.
We Need Communications that Are…Customizable Genuine Immediate Visual Impactful Message Dynamic Driven
Overcome the “Big 2” Objections1.“But we already have a picture of…”
Overcome the “Big 2” Objections2. “We can’t afford it!”
Overcome the “Big 2” Objections Mining Day in the life existing images Stock Interns photography Student Donor panels photographers Video/photo Flickr booth at events Piggyback on Google Image big event
A Few Words about Videos Video snacks Campaign TV Meeting openers “Thank you” to volunteers 7 Up