Key Features of Writing to Persuade <ul><li>Emotive language </li></ul><ul><li>Repetition </li></ul><ul><li>Real life exam...
Writing to Persuade <ul><li>First of all, try to identify the different techniques in the following ad </li></ul><ul><li>C...
 
Pun Statistics Repetition Emotive adjectives Bullet point  list Quotation Alliteration List of three Picture Repetition Co...
1. Which emotive  language has been used in the leaflet title? 2. Why do you think the  writer has used emotive language? ...
<ul><li>Now try to write a paragraph on the use of devices to persuade the reader to buy this holiday. (See the example on...
The writer of this ad uses a number of language devices to persuade the reader to stay at the holiday location. For exampl...
Writing to Persuade <ul><li>Look at the photograph of the Isles of Glencoe on the next slide.  </li></ul><ul><li>Create a ...
 
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Writing To Persuade

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Writing To Persuade

  1. 1. Key Features of Writing to Persuade <ul><li>Emotive language </li></ul><ul><li>Repetition </li></ul><ul><li>Real life examples </li></ul><ul><li>Rhetorical questions </li></ul><ul><li>Quotations </li></ul><ul><li>Lists of three </li></ul><ul><li>Statistics </li></ul><ul><li>Facts and opinions </li></ul><ul><li>Bullet point lists </li></ul><ul><li>Alliteration </li></ul><ul><li>Pictures / photographs </li></ul><ul><li>Personal Pronouns (directed at reader) </li></ul><ul><li>Graphs / tables / charts </li></ul>
  2. 2. Writing to Persuade <ul><li>First of all, try to identify the different techniques in the following ad </li></ul><ul><li>Check answers with the page that comes after </li></ul>
  3. 4. Pun Statistics Repetition Emotive adjectives Bullet point list Quotation Alliteration List of three Picture Repetition Contact information Use of personal pronoun ‘you’
  4. 5. 1. Which emotive language has been used in the leaflet title? 2. Why do you think the writer has used emotive language? 8. Why has the writer used the word ‘free’ repeatedly? 9. Consider another company name that does not use the word ‘free’, but has a similar connotation. 3. What other words could have been used to achieve a similar effect? 4. What is shown in the picture? 5. Explain why this picture has been used. What is the effect? 6. What if the picture had shown a view of the landscape? 7. How many times is the word ‘free’ repeated in the leaflet?
  5. 6. <ul><li>Now try to write a paragraph on the use of devices to persuade the reader to buy this holiday. (See the example on the next page) </li></ul>
  6. 7. The writer of this ad uses a number of language devices to persuade the reader to stay at the holiday location. For example, the use of the second person pronoun. The ad says, ‘Whichever you choose you are assured of a warm welcome.’ This is used to address the reader directly, making it seem more personal. Example of P-E-E on the language of the ad
  7. 8. Writing to Persuade <ul><li>Look at the photograph of the Isles of Glencoe on the next slide. </li></ul><ul><li>Create a thought shower of any words / phrases which: </li></ul><ul><li>describe the image </li></ul><ul><li>are associated with the image, such as ‘tranquil’ or ‘isolated’ </li></ul>

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