Mob4Hire Mobile App Usability (MobExperience) Overview
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Mob4Hire Mobile App Usability (MobExperience) Overview

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Mob4Hire is the world's largest mobile testing and market research community. MobExperience is our premier mobile usability research product, with the ability to access over 50,000 mobile users in 152 ...

Mob4Hire is the world's largest mobile testing and market research community. MobExperience is our premier mobile usability research product, with the ability to access over 50,000 mobile users in 152 countries.

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  • Adidas needed testing of it’s iPhone app “MyCoach” … location based testing is a challenge for many developers. MyCoach is available now on the iPhone App Store.
  • $80MM total opp with 1MM mobile developers. These tests have utilized the best part of the “mob” … the people. These require location, mobility, different carriers, manually checking voice quality, etc… they cannot be automated because there needs to be a person at the other end of the developers phone.
  • $80MM total opp with 1MM mobile developers. These tests have utilized the best part of the “mob” … the people. These require location, mobility, different carriers, manually checking voice quality, etc… they cannot be automated because there needs to be a person at the other end of the developers phone.
  • Telecom / handset firms have “Developer Network” divisions to help 3 rd party mobile developers create software for their platform Partner engagements facilitate low-cost developer acquisition into Mob4Hire community.

Mob4Hire Mobile App Usability (MobExperience) Overview Presentation Transcript

  • 1. [email_address] www.mob4hire.blogspot.com www.twitter.com/mob4hire We Make Mobile Better World’s Largest Mobile Testing and Market Research Community © 2008, 2009, 2010 Mob4Hire Inc. All rights reserved. Unauthorized duplication is prohibited.
  • 2.
      • 50,000+ mobile users in 152 countries help 1,700 companies to:
      • Understand how to position their mobile strategy relative to their brand
      • Perform functional and usability testing of mobile apps & websites
      • Maximize handset, carrier and country coverage; scale test cycles
      • Access a targeted mobile workforce over the carriers’ walled gardens
      • Launch much better quality apps and websites
      • Increase mobile user engagement and make more money
  • 3. The Problem for Mobile App / Web Developers 89% of users experience application crashes. Bad Software = No Downloads = No Revenue “But … how can we create a great user experience?” Mobile users need to see at least 4 stars before they’ll download / purchase. Understanding customers lets you create persistent and viral mobile experiences
  • 4.  
  • 5. Ste Step 1 Register and start a project Step 2 Select handset, carrier & country combo’s Step 3 25+ Testers download, run app and perform test script; can involve roaming and tasks plus functional and usability testing Step 4 MOB STAR Rating; testers complete Impact / Performance survey Step 5 Testers get paid, results gathered, analyzed & reported
  • 6. MobExperience Results Driver Matrix Helps Prioritize Investments
    • Driver Matrix helps us understand user experience attributes
    • Key Drivers – Fix and improve these product attributes.
    • Hidden Drivers – Focus on these features in marketing to grow customer base.
    • Visible Drivers – Consider features in marketing to grow customer base.
    • Weak Drivers – Disregard as priority for investment.
  • 7. Case Study; Retail (Bricks & Mortar) App Test Sept/Oct; Accepted 1 st Try on App Store, Live Oct 26 1 MobStar Ratings based on users’ overall rating of the mobile app using a 5-star scale. 2 Loyalty ratings can range from 0 (low loyalty) to 10 (high loyalty).
    • <Developer> uses feedback from MobExperience project to improve Version 1 of mobile App and releases Version 2.
    • Results from follow-up MobExperience project shows that Version 2 of mobile App received higher MobStar and customer loyalty ratings.
  • 8. Case Study; Retail (Bricks & Mortar) App Test Sept/Oct; Accepted 1 st Try on App Store, Live Oct 26 Avg User Rating = 4+ “ Who knew it would be ____ that would jump to the front of the line in retail app development! Highly recommended.”
  • 9. Seriously. You can Trust in the Mob. Partners Awards Customers
  • 10. Join the Quality Revolution Contact info@mob4hire.com For a quote and a sample case study which shows a detailed look at the process and usability science behind MobExperience.