UX Unconference: Content Strategy
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UX Unconference: Content Strategy

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Presentation for the UX Unconference held at the University of Arizona Libraries, December 6th, 2013. Video recording of the presentation available at: https://www.youtube.com/watch?v=-O_4jledWjM

Presentation for the UX Unconference held at the University of Arizona Libraries, December 6th, 2013. Video recording of the presentation available at: https://www.youtube.com/watch?v=-O_4jledWjM

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  • Sara Wachter-Boettcher has some great stuff up on slideshare, content strategy consultant.@sara_ann_marie

UX Unconference: Content Strategy UX Unconference: Content Strategy Presentation Transcript

  • UX Unconference | University of Arizona Libraries | December 6th, 2013 Developing a Website Content Strategy Rebecca Blakiston Website Product Manager Associate Librarian @blakistonr
  • Meet Kristina Halvorson Content strategy plans for the creation, publication, and governance of useful, usable content. @halvorson
  • Audit
  • Consider goal and scope.
  • Create a spreadsheet.
  • Go through your website. Capture every web page you find.
  • Clean up what you find.
  • Share what you find broadly. Oh geez, look at the mess we’ve made…
  • Analysis
  • What is the purpose to your content?
  • What is the current process?
  • Create editorial standards.
  • Strategy
  • Talk to everyone involved.
  • Define content roles and responsibilities. Role Responsibility Requestor Requests new content, content edits, or content deletions Provider Provides content for publication on the web Manager Edits, improves, and manages the lifecycle of web content Reviewer Reviews content before it’s published on the web Publisher Publishes content to the web
  • Establish workflows. New web page is created Provider creates content Requestor requests a page Manager creates web page Reviewer approves web page
  • Use your content inventory.
  • Write like a human. Think like a robot. Sara Wachter-Boettcher @sara_ann_marie
  • Provide resources and training.
  • Learn more.
  • Questions Rebecca Blakiston blakistonr@u.library.arizona.edu @blakistonr