Simply Smart: Web Writing with Users in Mind

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Presentation for edUi 2013 in Richmond, VA. Presented by Samantha Barry and Rebecca Blakiston, University of Arizona.

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Simply Smart: Web Writing with Users in Mind

  1. 1. Simply Smart: Web Writing with Users in Mind Samantha Barry Rebecca Blakiston #edUi_smart
  2. 2. How users read on the web
  3. 3. We visit websites for information. How much is tuition? When do I register for classes? Can I checkout a laptop?
  4. 4. The usability of your web writing is important.
  5. 5. Users scan information.
  6. 6. Make your content accessible.
  7. 7. Writing for usability Writing for usability
  8. 8. Use conversational style.
  9. 9. Use conversational style.
  10. 10. Use conversational style.
  11. 11. Relax.
  12. 12. Relax.
  13. 13. Relax.
  14. 14. Be direct and simple.
  15. 15. Be direct and simple. Jargon Simple language Interlibrary loan Borrowing from other libraries Periodical databases Articles Pathfinders Research by topic Databases Finding an article Library catalog Finding a book
  16. 16. Before
  17. 17. After Learn how find print, electronic, and multimedia resources.
  18. 18. Before
  19. 19. After
  20. 20. Be trustworthy.
  21. 21. Organizing copy
  22. 22. Include only what is necessary.
  23. 23. Before After
  24. 24. Instructions must die.
  25. 25. Use meaningful headers to create structure.
  26. 26. Before
  27. 27. After
  28. 28. Use the power of parallelism.
  29. 29. Don’t hide links in paragraphs of text.
  30. 30. Use links wisely.
  31. 31. Use tables for organizing related content.
  32. 32. Use numbers for steps in a process.
  33. 33. Share your love for web writing
  34. 34. Give staff guidance.
  35. 35. Ensure consistency. Reviewer edits the page Provider talks to Content Manager Requestor talks to provider Content Manager creates the page Publisher launches the page
  36. 36. Questions? Samantha Barry samantha.l.barry@gmail.com @az_barry Rebecca Blakiston blakistonr@u.library.arizona.edu @blakistonr
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