Social Trends                  and Innovation                      Patrick Roupin                      Founder - Kovent   ...
Agenda   Kovent   Social trends:   • What is a social trend?   • What are the different type of trends?   • When to use tr...
Kovent   The aims of Kovent is to provides tools and process for   businesses to understand the context of emerging   mark...
What is a social trend?  A manifestation of need, desire and aspiration from the  consumer that has not been serviced or e...
What are the different type of trends?  1. Macro trends               2. Consumer trends      3. Industry trends  Environm...
What are the different type of trends?   Macro trends                Consumer trends               Industry trends   Affec...
What are the different type of trends?  1. Macro trends               2. Consumer trends   3. Industry trends  Macro trend...
Business design methodology  A contextual innovation methodology especially developed for the  emerging markets trusted by...
Are social trends relevant in emerging markets?  Not, if they are utilized to create a BUZZ in the market.  Yes, if they s...
Context of user research                                    What people do                                                ...
How to identify social trends?Design Research . User Experience . Brand Strategy
How to identify social trends?  Interview  Modular interview questionnaire  Observation  Observation / Participative / vid...
How to create a design theme?  Information  clustering                                                     Moon scraper  V...
How to utilize a design theme?  Medical and social proximity in AfricaDesign Research . User Experience . Brand Strategy
Social theme for India                       North India consumer trends                       Rural and semi-urban       ...
Contact   Patrick Roupin   Founder   Patrick.roupin@kovent.com   Tel: +91 916 405 76 86   Kovent Infotech Pvt. Ltd.   70/1...
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Social Trends and Innovation - Patrick Roupin

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Talk by Patrick Roupin, Kovent, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore.

https://sites.google.com/site/stcindiaux/speakers#Patrick

Published in: Design, Business, Technology
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Social Trends and Innovation - Patrick Roupin

  1. 1. Social Trends and Innovation Patrick Roupin Founder - Kovent STC India Conference, August 27, 2011, BangaloreDesign Research . User Experience . Brand Strategy
  2. 2. Agenda Kovent Social trends: • What is a social trend? • What are the different type of trends? • When to use trends in the design process? • Are trends relevant for the emerging market? • How to identify trends? • How to create a design theme with trends?Design Research . User Experience . Brand Strategy
  3. 3. Kovent The aims of Kovent is to provides tools and process for businesses to understand the context of emerging markets, and generate new areas of development for corporate and society. We have completed projects in: • Health care • Social entrepreneurship • FMCG • Energy • Consumer durablesDesign Research . User Experience . Brand Strategy
  4. 4. What is a social trend? A manifestation of need, desire and aspiration from the consumer that has not been serviced or exploited. Extreme sports in IndiaDesign Research . User Experience . Brand Strategy
  5. 5. What are the different type of trends? 1. Macro trends 2. Consumer trends 3. Industry trends Environmental Eco-friendly attitude Eco design, eco Social Regionalism, conception, energy Politic Individual freedom, saving, etc. Economic etc.Design Research . User Experience . Brand Strategy
  6. 6. What are the different type of trends? Macro trends Consumer trends Industry trends Affect everyone at Affect selected user groups Does not affect anyone macro-level among selected market until they succeed on the segments market Advantage : Validating a Advantage : Find actionable Advantage : Know what business vision from a insights on people behavior competitors may prepare global perspective and attitude Risk : It does not provides Risk : It can be Risk : Ending up in copying tangible insights for UX unpredictable your competitor designDesign Research . User Experience . Brand Strategy
  7. 7. What are the different type of trends? 1. Macro trends 2. Consumer trends 3. Industry trends Macro trends and consumer trends influence industry trends never the way back.Design Research . User Experience . Brand Strategy
  8. 8. Business design methodology A contextual innovation methodology especially developed for the emerging markets trusted by clients from US, Africa and India for the past 3 years. User research Design thinking Implementation • Understanding the • Respond to the user’s • Finding the right user experience business collaborator • Finding usage patterns • Create scenarios • Create a supply chain • Gathering social • Reformulate the • Sustain the business insights business model interestDesign Research . User Experience . Brand Strategy
  9. 9. Are social trends relevant in emerging markets? Not, if they are utilized to create a BUZZ in the market. Yes, if they support an holistic design theme and presented in a working ecosystem.Design Research . User Experience . Brand Strategy
  10. 10. Context of user research What people do Quantitative Qualitative Behavioral In which direction How many to innovate How much Attitudinal What people sayDesign Research . User Experience . Brand Strategy
  11. 11. How to identify social trends?Design Research . User Experience . Brand Strategy
  12. 12. How to identify social trends? Interview Modular interview questionnaire Observation Observation / Participative / video / picture / drawing, etc. Validation Emotion card / visual trends / theme discussionDesign Research . User Experience . Brand Strategy
  13. 13. How to create a design theme? Information clustering Moon scraper Visual mapping Scrapbooking Happy life! WeekenderDesign Research . User Experience . Brand Strategy
  14. 14. How to utilize a design theme? Medical and social proximity in AfricaDesign Research . User Experience . Brand Strategy
  15. 15. Social theme for India North India consumer trends Rural and semi-urban South India consumer trends Rural and semi-urban India Insights – consumer trends Urban http://www.kovent.com/more.htmlDesign Research . User Experience . Brand Strategy
  16. 16. Contact Patrick Roupin Founder Patrick.roupin@kovent.com Tel: +91 916 405 76 86 Kovent Infotech Pvt. Ltd. 70/1B, First Floor, Hulimavu, Bannerghatta Road, Bangalore - 560 076 INDIA www.kovent.comDesign Research . User Experience . Brand Strategy
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