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Creating a Positive Experience through Design  - Sudhindra. V
 

Creating a Positive Experience through Design - Sudhindra. V

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Talk by Sudhindra. V, Sapient Nitro, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore. ...

Talk by Sudhindra. V, Sapient Nitro, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore.

https://sites.google.com/site/stcindiaux/speakers#Sudhindra

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    Creating a Positive Experience through Design  - Sudhindra. V Creating a Positive Experience through Design - Sudhindra. V Presentation Transcript

    • creating positive experiences Creating Positive Experiences through Design 27 Aug 2011 STC India UX Conference Bangaloresudhindra v. | associate creative director | sapient
    • creating positive experiences
    • creating positive experiences
    • creating positive experiences
    • creating positive experiences the top 4flipkart.commyntra.comtimtara.comcaratlane.com
    • creating positive experiencesexperience is important but how much?
    • creating positive experiences numbers tell a story - indiaRs. 55,000/- crore e-com revenue expected by 201170 mn Internet users in India
    • creating positive experiences numbers tell a story - global51% of retailers are adopting location basedservices by 20136.7 billion devices on the internet by 2014119 billion dollars mobile commerce by 2015
    • creating positive experiencespositive experience is the differentiator
    • creating positive experiencesis positive experience, a “wow” experience?
    • creating positive experiences the word “wow”•  exists since 1513 in the English language•  an extraordinary success, excitement, interest, great pleasure, or the like•  Scot. and North England Dialect . a howl, wail, bark, whine, or mew.•  a slow wavering of pitch in sound recording or reproducing equipment caused by uneven speed of the turntable or the tape.
    • creating positive experiencesreally means nothing
    • creating positive experiences “positive” experience•  explicitly stated, stipulated, or expressed•  confident in opinion or assertion; fully assured•  Originated in about 1250
    • creating positive experiencespositive experience aims to bring the 3 together Visceral   Behavioral   Reflec0ve  
    • creating positive experiences …mathieu lehanneur’s ‘third lung’the object needs the human
    • creating positive experiencesto create a positive experience, you have to create a positive “design” environment
    • creating positive experiences∫ …establish soft standards∫ …establish hard parameters∫ …design
    • creating positive experiences∫ …establish soft standards∫…educate stakeholders – internal & external
    • creating positive experiences ∫ …educate stakeholders∫ …inspire them with stories on how design can make orbreak things
    • creating positive experiencesFlorida Ballot
    • creating positive experiences Log In to the site Login Name Password Login   Register   the $300 m button Forgot Password Log In to the site* Redesigned for Illustration Login Name Password Login   Con-nue  >   Forgot Password You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster, you can create an account during checkout. * Redesigned for Illustrationsource: uie.com
    • creating positive experiencesuser and technologies
    • creating positive experiences∫ …establish hard parameters•  increase in the no. of satisfied users•  increase in the average time spent on site/app•  dollar increase•  increase in positive reviews
    • creating positive experiences and design∫…
    • creating positive experiences ∫ …set about designing∫ …design elements that aid in creating positive experience
    • creating positive experiences ∫ …set about designing∫ …use transitions
    • creating positive experiencesPlease enter your passwordConfirmation Messagejohn@doe.comOptional explanation of what the system is asking Password Cancel OK Primary
    • creating positive experiences∫ …use informed transitions
    • creating positive experiences
    • creating positive experiences
    • creating positive experiences info graphics∫…
    • creating positive experiences…where there is heavy data
    • creating positive experiences …convert to
    • creating positive experiences…and make it interactive
    • creating positive experiences∫ …use micro content generously
    • creating positive experiences
    • creating positive experiences∫ …deliver immediate results
    • creating positive experiences…with flip you can instantly upload videos
    • creating positive experiences…in 1 click you have the app up & running through app store
    • creating positive experiences∫ …provide a feeling of exclusivity
    • creating positive experiences…20North promises goods from US within India
    • creating positive experiences…association with youth, exclusively
    • creating positive experiences∫ …maximum convenience
    • creating positive experiences…flipkart assures maximum convenience – easy to buy, cash-on-delivery
    • creating positive experiences∫ …keep simple things, simple
    • creating positive experiences…timtara lets you do simple things, simply
    • creating positive experiences…cleartrip keeps booking simple
    • creating positive experiences∫ …when they all come togethera “positive” experience takes shape like no other
    • creating positive experiences
    • creating positive experiences
    • creating positive experiences
    • creating positive experiences