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Usability and Persuasive DesignUsabilityThe Art of Writing                Mohan Krishnaraj, Head – User Experience Group, ...
Usability and Persuasive Design Understanding UsabilityValidate design decisionsApply this understandingduring design acti...
Usability and Persuasive DesignUsability and User Research – Why is it importantDoes your site providean efficient & enjoy...
Usability and Persuasive DesignContent UsabilityWeb writing is totally different to writing for printed matter.General Gui...
Usability and Persuasive DesignContent UsabilityWeb writing is totally different to writing for printed matter.General Gui...
Usability and Persuasive DesignContent UsabilityWeb writing is totally different to writing for printed matter.General Gui...
Usability and Persuasive DesignContent UsabilityWeb writing is totally different to writing for printed matter.General Gui...
Usability and Persuasive DesignContent UsabilityWeb writing is totally different to writing for printed matter.General Gui...
Usability and Persuasive DesignContent UsabilityWeb writing is totally different to writing for printed matter.General Gui...
Usability and Persuasive DesignContent UsabilityWeb writing is totally different to writing for printed matter.General Gui...
Usability and Persuasive DesignContent Usability                    What content attract                    the attention ...
Usability and Persuasive DesignContent Usability                    Where do I find the                    dealer location
Usability and Persuasive DesignBad Design Examples
Usability and Persuasive DesignBad Design Examples
Usability and Persuasive DesignBad Design Examples
Usability and Persuasive DesignBad Design Examples
Usability and Persuasive DesignContent UsabilityWhat is Heuristics ?• Heuristic is an adjective for experience-based techn...
Usability and Persuasive DesignUser Experience – Heuristic PrinciplesVisibility ofsystem status
Usability and Persuasive Design User Experience – Heuristic PrinciplesMatch betweenSystem & real world
Usability and Persuasive DesignUser Experience – Heuristic Principles                        User Control and             ...
Usability and Persuasive DesignUser Experience – Heuristic PrinciplesFlexibility &Efficiency of use
Usability and Persuasive DesignUser Experience – Heuristic Principles                            Aesthetic &              ...
Usability and Persuasive DesignUser Experience – Heuristic Principles                                         Recognize, D...
Usability and Persuasive DesignUser Experience – Heuristic Principles                    Consistency & Standards
Usability and Persuasive DesignUser Experience – Heuristic Principles                                         Error Preven...
Usability and Persuasive Design  User Experience – Heuristic PrinciplesRecognition ratherthan recall
Usability and Persuasive DesignUser Experience – Heuristic Principles                                         Help &      ...
Usability and Persuasive DesignUser Experience GroupUsabilityis no Longer Enough
Usability and Persuasive DesignUsability Engineering – Persuasive Design  Persuasive                                  Usab...
Usability and Persuasive DesignThank youQuestions Please ?
Usability and Persuasive DesignFurther Questions: Mail me @Mohan.krishnaraj@gmail.com
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Usability - The Art of Writing by Mohan Krishnaraj, Wipro

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Session conducted on Saturday, June 12, 2010, at Cisco Systems India Pvt. Ltd., Bangalore.

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Transcript of "Usability - The Art of Writing by Mohan Krishnaraj, Wipro"

  1. 1. Usability and Persuasive DesignUsabilityThe Art of Writing Mohan Krishnaraj, Head – User Experience Group, Wipro Technologies
  2. 2. Usability and Persuasive Design Understanding UsabilityValidate design decisionsApply this understandingduring design activitiesUnderstand the usersand their tasks
  3. 3. Usability and Persuasive DesignUsability and User Research – Why is it importantDoes your site providean efficient & enjoyableexperience
  4. 4. Usability and Persuasive DesignContent UsabilityWeb writing is totally different to writing for printed matter.General Guidelines Use clear and simple language Avoid slang or jargon – Use shorter words where possible Avoid complex sentence structures Limit each paragraph to one idea Front-load content Use descriptive sub-headings Bolden important words Use descriptive link text Use lists
  5. 5. Usability and Persuasive DesignContent UsabilityWeb writing is totally different to writing for printed matter.General Guidelines Use clear and simple language If you assign just one idea to each paragraph site visitors can: Limit each paragraph to one idea Easily scan through Front-load content each paragraph Get the general gist Use descriptive sub-headings of what the paragraph is about Bolden important words Then move on to the next paragraph Use descriptive link text Use lists
  6. 6. Usability and Persuasive DesignContent UsabilityWeb writing is totally different to writing for printed matter.General Guidelines Use clear and simple language Limit each paragraph to one idea Front-load content Use descriptive sub-headings Bolden important words Use descriptive link text Use lists Front-loading content means putting the conclusion first Quickly scan through the opening sentence Instantly understand what the paragraph is about Decide if they want to read the rest of the paragraph or not
  7. 7. Usability and Persuasive DesignContent UsabilityWeb writing is totally different to writing for printed matter.General Guidelines Use clear and simple language Limit each paragraph to one idea Breaking up text with descriptive sub-headings allows site visitors to easily see what each section of the page is about Front-load content Use descriptive sub-headings Bolden important words Use descriptive link text Use lists
  8. 8. Usability and Persuasive DesignContent UsabilityWeb writing is totally different to writing for printed matter.General Guidelines Use clear and simple language Bolden two to three words which describe the main point of the paragraph, and not words on Limit each paragraph to one idea which youre placing emphasis Front-load content Use descriptive sub-headings Bolden important words Use descriptive link text Use lists
  9. 9. Usability and Persuasive DesignContent UsabilityWeb writing is totally different to writing for printed matter.General Guidelines Use clear and simple language Limit each paragraph to one idea Front-load content Use descriptive sub-headings Bolden important words Use descriptive link text Use lists
  10. 10. Usability and Persuasive DesignContent UsabilityWeb writing is totally different to writing for printed matter.General Guidelines Use clear and simple language Lists are preferable to long paragraphs Limit each paragraph to one idea because they: Front-load content Allow users to read the information vertically rather than horizontally Use descriptive sub-headings Are easier to scan Bolden important words Are less intimidating Use descriptive link text Use lists
  11. 11. Usability and Persuasive DesignContent Usability What content attract the attention of the users 100% attention on “Think Global”
  12. 12. Usability and Persuasive DesignContent Usability Where do I find the dealer location
  13. 13. Usability and Persuasive DesignBad Design Examples
  14. 14. Usability and Persuasive DesignBad Design Examples
  15. 15. Usability and Persuasive DesignBad Design Examples
  16. 16. Usability and Persuasive DesignBad Design Examples
  17. 17. Usability and Persuasive DesignContent UsabilityWhat is Heuristics ?• Heuristic is an adjective for experience-based techniques that help in problem solving, learning and discovery.• A heuristic method is particularly used to rapidly come to a solution that is hoped to be close to the best possible answer, or optimal solution.• Heuristics are "rules of thumb", educated guesses, intuitive judgments or simply common sense.• A Heuristic is a general way of solving a problem. Jakob Nielson Usability Guru• Heuristics stand for strategies using readily accessible information to control problem solving in human beings and machines.
  18. 18. Usability and Persuasive DesignUser Experience – Heuristic PrinciplesVisibility ofsystem status
  19. 19. Usability and Persuasive Design User Experience – Heuristic PrinciplesMatch betweenSystem & real world
  20. 20. Usability and Persuasive DesignUser Experience – Heuristic Principles User Control and Freedom
  21. 21. Usability and Persuasive DesignUser Experience – Heuristic PrinciplesFlexibility &Efficiency of use
  22. 22. Usability and Persuasive DesignUser Experience – Heuristic Principles Aesthetic & Minimalist Design
  23. 23. Usability and Persuasive DesignUser Experience – Heuristic Principles Recognize, Diagnose & Recover from errors
  24. 24. Usability and Persuasive DesignUser Experience – Heuristic Principles Consistency & Standards
  25. 25. Usability and Persuasive DesignUser Experience – Heuristic Principles Error Prevention
  26. 26. Usability and Persuasive Design User Experience – Heuristic PrinciplesRecognition ratherthan recall
  27. 27. Usability and Persuasive DesignUser Experience – Heuristic Principles Help & Documentation
  28. 28. Usability and Persuasive DesignUser Experience GroupUsabilityis no Longer Enough
  29. 29. Usability and Persuasive DesignUsability Engineering – Persuasive Design Persuasive Usable • Engage • Browser • Connect • Search • Persuade • Consume • Convert • Comprehend • Return • Interact
  30. 30. Usability and Persuasive DesignThank youQuestions Please ?
  31. 31. Usability and Persuasive DesignFurther Questions: Mail me @Mohan.krishnaraj@gmail.com
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