Usability - The Art of Writing by Mohan Krishnaraj, Wipro
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Usability - The Art of Writing by Mohan Krishnaraj, Wipro

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Session conducted on Saturday, June 12, 2010, at Cisco Systems India Pvt. Ltd., Bangalore.

Session conducted on Saturday, June 12, 2010, at Cisco Systems India Pvt. Ltd., Bangalore.

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Usability - The Art of Writing by Mohan Krishnaraj, Wipro Usability - The Art of Writing by Mohan Krishnaraj, Wipro Presentation Transcript

  • Usability and Persuasive DesignUsabilityThe Art of Writing Mohan Krishnaraj, Head – User Experience Group, Wipro Technologies
  • Usability and Persuasive Design Understanding UsabilityValidate design decisionsApply this understandingduring design activitiesUnderstand the usersand their tasks
  • Usability and Persuasive DesignUsability and User Research – Why is it importantDoes your site providean efficient & enjoyableexperience
  • Usability and Persuasive DesignContent UsabilityWeb writing is totally different to writing for printed matter.General Guidelines Use clear and simple language Avoid slang or jargon – Use shorter words where possible Avoid complex sentence structures Limit each paragraph to one idea Front-load content Use descriptive sub-headings Bolden important words Use descriptive link text Use lists
  • Usability and Persuasive DesignContent UsabilityWeb writing is totally different to writing for printed matter.General Guidelines Use clear and simple language If you assign just one idea to each paragraph site visitors can: Limit each paragraph to one idea Easily scan through Front-load content each paragraph Get the general gist Use descriptive sub-headings of what the paragraph is about Bolden important words Then move on to the next paragraph Use descriptive link text Use lists
  • Usability and Persuasive DesignContent UsabilityWeb writing is totally different to writing for printed matter.General Guidelines Use clear and simple language Limit each paragraph to one idea Front-load content Use descriptive sub-headings Bolden important words Use descriptive link text Use lists Front-loading content means putting the conclusion first Quickly scan through the opening sentence Instantly understand what the paragraph is about Decide if they want to read the rest of the paragraph or not
  • Usability and Persuasive DesignContent UsabilityWeb writing is totally different to writing for printed matter.General Guidelines Use clear and simple language Limit each paragraph to one idea Breaking up text with descriptive sub-headings allows site visitors to easily see what each section of the page is about Front-load content Use descriptive sub-headings Bolden important words Use descriptive link text Use lists
  • Usability and Persuasive DesignContent UsabilityWeb writing is totally different to writing for printed matter.General Guidelines Use clear and simple language Bolden two to three words which describe the main point of the paragraph, and not words on Limit each paragraph to one idea which youre placing emphasis Front-load content Use descriptive sub-headings Bolden important words Use descriptive link text Use lists
  • Usability and Persuasive DesignContent UsabilityWeb writing is totally different to writing for printed matter.General Guidelines Use clear and simple language Limit each paragraph to one idea Front-load content Use descriptive sub-headings Bolden important words Use descriptive link text Use lists
  • Usability and Persuasive DesignContent UsabilityWeb writing is totally different to writing for printed matter.General Guidelines Use clear and simple language Lists are preferable to long paragraphs Limit each paragraph to one idea because they: Front-load content Allow users to read the information vertically rather than horizontally Use descriptive sub-headings Are easier to scan Bolden important words Are less intimidating Use descriptive link text Use lists
  • Usability and Persuasive DesignContent Usability What content attract the attention of the users 100% attention on “Think Global”
  • Usability and Persuasive DesignContent Usability Where do I find the dealer location
  • Usability and Persuasive DesignBad Design Examples
  • Usability and Persuasive DesignBad Design Examples
  • Usability and Persuasive DesignBad Design Examples
  • Usability and Persuasive DesignBad Design Examples
  • Usability and Persuasive DesignContent UsabilityWhat is Heuristics ?• Heuristic is an adjective for experience-based techniques that help in problem solving, learning and discovery.• A heuristic method is particularly used to rapidly come to a solution that is hoped to be close to the best possible answer, or optimal solution.• Heuristics are "rules of thumb", educated guesses, intuitive judgments or simply common sense.• A Heuristic is a general way of solving a problem. Jakob Nielson Usability Guru• Heuristics stand for strategies using readily accessible information to control problem solving in human beings and machines.
  • Usability and Persuasive DesignUser Experience – Heuristic PrinciplesVisibility ofsystem status
  • Usability and Persuasive Design User Experience – Heuristic PrinciplesMatch betweenSystem & real world
  • Usability and Persuasive DesignUser Experience – Heuristic Principles User Control and Freedom
  • Usability and Persuasive DesignUser Experience – Heuristic PrinciplesFlexibility &Efficiency of use
  • Usability and Persuasive DesignUser Experience – Heuristic Principles Aesthetic & Minimalist Design
  • Usability and Persuasive DesignUser Experience – Heuristic Principles Recognize, Diagnose & Recover from errors
  • Usability and Persuasive DesignUser Experience – Heuristic Principles Consistency & Standards
  • Usability and Persuasive DesignUser Experience – Heuristic Principles Error Prevention
  • Usability and Persuasive Design User Experience – Heuristic PrinciplesRecognition ratherthan recall
  • Usability and Persuasive DesignUser Experience – Heuristic Principles Help & Documentation
  • Usability and Persuasive DesignUser Experience GroupUsabilityis no Longer Enough
  • Usability and Persuasive DesignUsability Engineering – Persuasive Design Persuasive Usable • Engage • Browser • Connect • Search • Persuade • Consume • Convert • Comprehend • Return • Interact
  • Usability and Persuasive DesignThank youQuestions Please ?
  • Usability and Persuasive DesignFurther Questions: Mail me @Mohan.krishnaraj@gmail.com