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Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
Steelcase Harder Working Spaces
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Steelcase Harder Working Spaces

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Creating workspace that works today.

Creating workspace that works today.

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  • 1. The magazine of workplace research, insight, and trends Issue 59 360steelcase.com June 2010 Harder Working Spaces The workplace just got smarter. Q&A with Roger Martin 14 Trends360 17 Sustainability Spotlight 19 Finding the Holy Grail in NeoCon 2010 Special Edition 20 business today: innovation Atoms & Bits 56
  • 2. ABOUT THIS ISSUE: The workplace has never had to work so hard. On the cover, our mind map (a brainstorming technique used by our colleagues at IDEO to support design thinking) illustrates how the workplace has to maximize use of real estate, attract and engage workers, communicate company brand and culture, and foster collaboration and innovation. To help make this idea a reality, we offer insights from designers, architects, and Steelcase research- ers on how to plan these harder working spaces, and show companies that have pulled it off. Next, noted business author Roger Martin discusses design thinking and how it can help foster innovation. In our special NeoCon 2010 section, we feature the Steelcase family of showrooms and new products that can help create harder working spaces. Working harder just got easier.
  • 3. j u n e 2010 FEATuRE NEOCON 2010 SpECiAl SECTiON 2 Harder Working Spaces 20 Come See us People are working harder A guide to all the good stuff than ever. So should their NeoCon 2010 happening in the Steelcase space. See how leading family of brands this year. companies are reducing real estate, building brand, fostering collaboration, 21 Don’t Miss This and engaging employees. From inspiring speakers to great parties, there’s a lot to see and do while you’re in Chicago. DEpARTMENTS 14 Q&A 22 Steelcase Showroom Map Roger Martin, one of the most 36 Turnstone Showroom Map insightful business thinkers and writers around, answers 37 Details Showroom Map questions about innovation 38 Nurture Showroom Map and how companies can get better at it. 39 Coalesse Showroom Map 17 Trends360 40 New at NeoCon Insightful signposts we’re The showrooms are packed seeing about business, with insightful new products work, and the workplace. and thoughtful enhancements from Steelcase companies. A quick look starts here. 19 Sustainability Spotlight David Berger has a brilliant idea for bringing light to off-the-grid parts of the world. 56 Atoms & Bits Things to check out in person or online. Threesixty is published bimonthly by Steelcase Inc. All rights reserved. Copyright 2010. Material in this publication may not be reproduced in any form unless you really want to help people love how they work — just ask us first, okay? Contact us at 360editor@steelcase.com. 360steelcase.com Harder Working Spaces ° 1
  • 4. j u n e 2010 Workers at Accenture’s Houston offices use media:scape to collaborate using extensive digital information. 2 360steelcase.com Harder Working Spaces °
  • 5. j u n e 2010 Harder Working Spaces The workplace just got smarter. is it possible to compress real estate and shrink individual footprints while at the same time helping people to collaborate and create more effectively? Yes. As companies work their way out of the Several leading companies show how it recession, they often feel a tug-of-war can be done. Consulting giant Accenture between two seemingly contradictory goals: developed a work environment strategy the need to stay lean and efficient yet, at called Workplace 2.0 that it piloted in its the same time, become more flexible and newly relocated Houston office. “When creative. Businesses are more efficient now, most organizations pull a workplace strategy having cut their biggest expenses – real together, it really has a real estate focus. estate and people. Companies need We aligned our overall business strategy, our every part of the operation, especially the human capital, real estate, and technology workplace, to work harder than ever. not strategies very closely and pulled all of those just individual workspaces, but the entire together into a comprehensive strategy,” says office. every. Square. Foot. “We don’t have Dan johnson, Accenture’s global director, a client who isn’t asking for their real estate workplace. The results are impressive in and workplace solutions to work harder, to terms of real estate compression alone: do more,” says Lauri Lampson, principal with Their office went from three floors and Houston-based planning Design Research 66,000 square feet down to one floor of (pDR), expressing the experiences of 25,000 square feet, while still supporting designers and architects everywhere. more than 800 people. In a world of 24/7 competition, project A leader in alternative work strategies such teams stretch from Midtown to Mumbai, and as hotelling, Accenture prides itself on its business moves at race pace. Companies are efficient use of real estate. But what sets looking to create harder working spaces that: the company apart is how it considers the workplace holistically. Instead of simply • maximize real estate utilization using smaller workstation footprints and • foster and support collaboration similar approaches to increase density, • help attract and engage talent the workplace is both smaller and harder working, using a combination of business • reinforce the culture and build the brand strategies in ways that work best for the of the organization. organization. The company also insists Can space really work that hard? Is it its workplace meet high standards for possible to compress real estate and shrink what it terms “The Four e’s” of “efficiency, individual footprints while helping people effectiveness, engagement, and environ- collaborate and create more effectively? ment,” with collaboration as a baseline. To inspire workers and help them feel more Like a lot of companies, Accenture found connected to company culture and brand? that many workstations were empty for How can you simultaneously combine lean, long periods of time because workers were innovative, and effective? collaborating in team spaces, project rooms, 360steelcase.com Harder Working Spaces ° 3
  • 6. j u n e 2010 or offsite. “The briefcase, the PC, and the coat had one of the best views in town,” says Bill Mearse, Houston location managing director. The company realized that its staff was working differently, so its workplace had to reflect and support those new ways of working. The integrated work strategies and the Four e’s strategy address these changes. Mobile telecom leader Vodafone also applied an integrated strategy for the company’s new netherlands headquarters in Amsterdam. The company was not only moving its office from another city, but also consolidating staff from three different sites at the new Vodafone’s new netherlands headquarters (top photos) in Amsterdam and Accenture’s location. “We needed to make a big step new Houston offices (bottom photos) share much in common: unassigned workspaces, forward in our workspace to break out from benching applications, and plenty of room for collaborative work in both open and traditional offices to something fresh, new, closed spaces. Both companies reduced real estate substantially with these new even heretical,” says jens Schulte-Bockum, workplace strategies. CeO of Vodafone netherlands. To support mobile and collaborative knowledge work, every Vodafone staffer – from leadership tion; the former use calls for some small and to demonstrate the company brand, to the newest worker – operates from the privacy screens and space for portable tools, Vodafone’s workplace has a very open layout same workspaces. Much like Accenture’s while the latter needs more work surface, with no assigned workspaces combined with office, Vodafone’s workplace is colorful, space for more people and no screens at a wide variety of meeting and project spaces. welcoming, and energetic, and uses less all. Real estate savings realized through real estate than their previous offices. benching should be leveraged for the benefit of all workers – for cafés, lounge areas, Benching is a go-to strategy for gaining team rooms, and other shared spaces. more efficiency in real estate footprints, and, while it’s been used in europe for Accenture and Vodafone made sure their many years, it’s a growing phenomenon in benching workspaces were augmented north America. Benching is an application by shared spaces, a move that pays real approach for supporting workers with parallel dividends. “There’s a lot more informal work surfaces along a spine. Typically there communication going on in the office,” says are no space-defining panels and little or no Vodafone’s Bockum. “People are closer to dedicated storage and privacy. It’s definitely one another, it’s easier to have a quick chat Smaller and smarter. an efficient approach: Research conducted about issues. People are communicating Accenture’s Houston office didn’t by Steelcase WorkSpace Futures in europe more than in previous environments and just get smaller, it got smarter, and north America shows space savings I think that adds to productivity. Mission- more open, and more collaborative of 22-26% in benching applications verses critical information is passed between people to better support its 800 workers. individual workstations, and an initial cost more easily and people have the feeling FROM: TO: savings of 10-15%. But there’s a risk as well: that there’s more information sharing going • 3 floors • 1 floor cramming more desks into less space to on, that they’re on the inside rather than • 66,000 sq. ft. • 25,000 sq. ft. save money can affect the performance of struggling to keep up with what’s going on.” • private offices • unassigned the workplace and staff. Benching should be The flow of information and ideas is critical & dedicated workspaces & tailored to the work being done. For example, workstations collaboration to collaboration, the de facto protocol for project team members might use a bench for spaces knowledge work today. It’s also the standard individual work or as a place for collabora- embraced in the new offices of the Housing, 4 360steelcase.com Harder Working Spaces °
  • 7. j u n e 2010 A benching workspace at the new Accenture Houston office. Workers move from bench areas for focused work to a variety of group work spaces, cafés, and lounge areas. 360steelcase.com Harder Working Spaces ° 5
  • 8. j u n e 2010 The Coca-Cola Supply workplace encourages and supports information sharing, teamwork, and collaboration in a variety of workspaces. Dining, and Hospitality (HDH) department working in the field and are not in the office display and flexible storage. Storage doubles at the university of California, San Diego, every day, 40% of the workspaces are unas- as guest seating and work surface, and opened earlier this year. Workers from 11 signed. The essential nature of the space even offers embedded technology that helps different locations were brought together is open and collegial. O’Sullivan planned people share information on monitors with in a workplace designed to break down different types of collaboration spaces - large another person or a group. Forget struggling internal silos and improve communication and small, open and enclosed - and all offer to see a computer screen tucked back on and information sharing. Down came the plenty of technology support for displaying the credenza. panels, in came impromptu meeting and and sharing information. One space, dubbed The notion of “private” itself is being team spaces along with technology for easier the data-presence room, features four large redefined. An enclosed office remains sharing of information – all to encourage the monitors in a group and media:scape ® a private refuge, but it also must support ongoing conversations vital to collaboration. technology that allows four people to display the increasingly collaborative nature of work, what’s on their laptops in real time, side “It’s been just three months and information even for those who occupy private spaces. by side. flows faster now, and that’s a huge benefit. The office must be able to make a quick We’ve brought people together and given Alongside shared workspaces and collabora- transition from supporting focused individual them an environment they can work in more tive work areas stands a traditional office work to group collaboration. Designers are effectively. We had no idea it could work icon: the private office. At Coca-Cola Supply, planning these new private offices in work this well, but it seems so apparent now. Accenture, uC San Diego, and countless zones: one for conversation by the entry, It’s amazing the way you can construct a other companies, private offices endure – another zone for collaboration farther inside, community with a building and furniture,” with good reason. They offer the highest level and one for concentrated work farthest from says Mark P. Cunningham, executive of privacy, they’re ideal for concentrative the door. The collaboration zone should director of HDH. work, and they’re part of the organizational include a work surface for use by one person culture of many companies. In the past, or a small group, mobile seating, the means GREATER ExpECTATiONS organizations often allocated private offices to display work in progress, and technology Building a new organizational culture was based on hierarchy. now many organizations support that is simple and ubiquitous. the main goal for a space designed for the are making those decisions based on job Hotelling works in the open plan, so why not newly formed supply chain logistics team, function and worker needs. The private office in the private office? At some companies, Coca-Cola Supply, an LLC of Coca-Cola isn’t going away; it’s being re-imagined an employee may be assigned a private office Enterprises, and the Coca-Cola Company and redesigned to support the type of that is made available to others when that in Atlanta. Deirdre O’Sullivan, designer and work being done, which often requires person is away for some time. The private principal at idea|span, says the combined quick shifts between focused individual office worker simply isolates confidential group “wanted to let go of the entrenched work and collaboration. materials in a file or other storage, and just ways of doing things and figure out how Footprints for all spaces are getting smaller, that easily the office becomes available as they could work together better,” and they so every private office surface needs to a meeting room, huddle space. In some used their workplace to help define the new perform at higher levels. Walls support visual companies, two people share a private era. Since many of the workers typically are 6 360steelcase.com Harder Working Spaces °
  • 9. j u n e 2010 knowledge workers’ biggest beef: not having a workplace that helps attract and retain good talent. Steelcase Workplace Satisfaction Survey office full-time, often by workers who are being adopted by their older Gen X and project leader – build and share knowledge regularly work together, such as financial Boomer colleagues, creating a whole new set that in turn drives creativity and innovation, auditors and legal associates. of requirements for any company that wants using these four modes: to compete for talent.” • Focusing – every worker needs some time Rethinking the workplace takes planning, vision, and a commitment from leadership Creating a space that attracts all generations that’s uninterrupted to concentrate and and staff. At Coca-Cola Supply, “the and helps to engage them in their work is attend to specific tasks such as thinking, president formed a leadership steering no longer optional. The vast majority of studying, contemplating, strategizing, committee of corporate real estate, team workers say having an office that helps processing, and other “heads-down” work. leaders from both organizations, and other attract and retain knowledge workers is • Collaborating – Fundamentally, workers to help define this new workplace,” important, according to the Steelcase collaboration is about working with says O’Sullivan. This multigenerational team Workplace Satisfaction Survey, an ongoing one or more people to achieve a goal, participated in a day-long education process global survey of attitudes on work issues that such as collectively creating content about new trends in the workplace and has engaged nearly 23,000 respondents at or brainstorming. Ideally, all perspectives realized the opportunity they had to embrace 133 companies. It’s the single biggest issue are equally respected, brought together new ideas for increasing collaboration. not being met – and it’s been that way every to leverage the group’s shared mind. Stepping away from the paradigm of each year since the survey began in 2004. person owning their own space, the team • Learning – Learning is about building recognized that by allowing some workers knowledge. Whether in a classroom to shift to a free address system, it would or a conversation with peers, learning open up space that could be reallocated for happens best by building on each collaboration areas. other’s knowledge. When thinking is made visible and shared with others, Figuring out how to attract and engage learning is accelerated. the multigenerational workforce is a sticky problem for many organizations. experts • Socializing – Knowledge becomes often suggest the needs of different genera- ingrained in the organization through tions are diametrically opposed, but in fact socialization. As people socialize and work their diverse needs are more aligned than with others in formal and informal ways, dissimilar, according to primary research learning and trust are nurtured. And those conducted by Steelcase. A nine-month are necessary ingredients for innovation. study of u.S. companies shows that Gen Y’s Across the four work modes, workers create new behaviors and work styles are driving and use two types of knowledge: explicit ENGAGiNG WORkERS eight dramatic shifts in knowledge work and and tacit. explicit knowledge is the formal, To better engage all workers regardless of the workplace. Moreover, these workplace systematic information typically found generation, high-performing spaces effec- shifts are being embraced rapidly by in documents, procedures, and manuals. tively support the four modes of knowledge workers of all generations. “Gen Y workers In contrast, tacit knowledge is deeply work (as described by nonaka and Takeuchi are transforming the rules of engagement personal, harder to formalize, and learned in the seminal book, The Knowledge Creating between employers and employees,” says by experience. It’s communicated indirectly Company) common to all knowledge workers: Sudhakar Lahade, senior design researcher through metaphor, analogy, mentoring, and focused work, collaboration, learning, and with Steelcase’s WorkSpace Futures group, working side by side. It’s how knowledge socializing. All knowledge workers – whether which conducted the research. “Younger gets shared, ideas are explored and tested, consultant or scientist, product manager or knowledge workers’ attitudes and behaviors and the value of experience is passed from 360steelcase.com Harder Working Spaces ° 7
  • 10. j u n e 2010 No cubes, no silos, no worries. new offices for the Housing, Dining and Hospitality department at the university of California, San Diego were meant to improve communication and nurture collaboration, so the number of private offices was cut in half, workstations were placed adjacent to group meeting spots, and technology tools were added to help people share information. In an organization where “it was considered better to have a broom closet than an open workspace,” the new space has changed everything, says Mark P. Cunningham, the department’s executive director. “The interaction now is amazing, at all levels. We have no issues with noise or privacy, yet people are talking and sharing more. The office has become a destination.” worker to worker. Both explicit and tacit where workers build on each other’s ideas knowledge are essential to the process and together create something new. “That’s of building knowledge and fueling really what a lot of companies are looking creativity and innovation, a process to achieve,” says Mark Adams, principal, of that requires collaboration. Phoenix-based architecture and design firm, SmithGroup. “It’s all about helping people But not just any kind of collaboration. The work together more effectively by creating simple coordination of tasks (“here’s some visual connectivity, interaction, and a sense info for you...”) or communication (“wanted of community.” to let you know...”) is important to running it’s all about visual connectivity, interaction, and a sense of community. a company. But genuine collaboration, the Organizations whose offices exemplify kind that leads to breakthrough ideas, comes their culture and brand, attract and engage from people working together specifically workers, provide a highly collaborative to gain new insights. As Accenture’s johnson atmosphere, and do it all in less space are says, “We wanted to make sure that (coming getting their spaces to work harder than to the office) was a very engaging experi- ever. They also tend to be among today’s ence, and people learned something by leaders in business. “They let people be as being here that they wouldn’t by not being absolutely productive and as strong as they here. It made the office a destination. can be, providing them a support backbone People are actually coming into the office that allows them to do their job better than now more for face-to-face collaboration and anywhere else, and allows them to be interaction with people, and much less for creative, collaborative thinkers. When you individual work.” really, truly look at the ones that do these Organizations can mistake low-intensity interactions, things and have this philosophy, they tend to such as coordination of tasks (“tossing it over to you”) In the past, most work was individually be off-the-charts successful,” says Adams. or communication (“keeping you up to speed”) for true focused, but today the reverse has become collaboration, which is about people working together true: 82% of white-collar workers feel they for a common purpose and gaining new insights. need to partner with others throughout their day to get work done. Knowledge work has become fundamentally a social activity, 8 360steelcase.com Harder Working Spaces °
  • 11. j u n e 2010 NExT GENERATiON WORkSpACES “Innovation cannot be isolated from col- sharing between and among employees,” FOR iNNOVATiON laboration,” notes Steelcase’s Lahade, who as one writer dubbed it, to help keep Google Space that’s harder working supports a recently led a team studying innovation and acting like a creative start-up organization. company that wants to be lean, effective, space. “While all collaborative work is not Mayo Clinic is another serial innovator. Their and, especially important today, more necessarily geared toward innovation, all SPARC Innovation Program, a first-of-its-kind innovative. Companies are seeing signs that innovations require some level of collabora- operation for designing and developing the economy is turning around. Business tion.” And effective collaboration requires health care innovations that opened in 2004, confidence is returning and the focus is the right space. leverages the organization’s deep expertise shifting to growth, which according to most Consider Google. The global search in health care, and makes the innovation experts depends on what Harvard Business engine giant has worked to build a culture process and facility an integral part of the Review calls the “secret sauce” of business of innovation at every level of the company. larger culture. In its first year alone, SPARC success: innovation. The ingredients include They operate as a marketplace for ideas, generated more new ideas than the program the right organizational culture, collaboration, heavily cross-pollinating internally through could handle, while the new approach and space. a tightly integrated culture where contribu- proved its ability to take a wealth of ideas, Author and innovation expert john Seely tions from everyone on staff are encouraged. conceptualize them, and demonstrate their Brown says all innovation requires an accom- It’s a natural approach for many companies value to patient care. modating company culture and workplace. to look to their internal staff, not just R&D, Innovation can't be mandated. A culture that “The cultures that constantly produce for innovations. An iBM study found that the reveres and pursues creative ideas must be innovation have visionary leadership, an most common source of innovative ideas carefully nurtured. In fact, the quantitative organizational commitment to breakthrough for companies is its employees, relied on by skills that most companies develop for thinking, and a place that supports the work 41% of CeOs with only 17% relying on R&D. analysis, production, processing, etc., are of innovation.” jan-Peter Kastelein, a partner at YNNO often anathema to a culture of innovation, There are two types of innovation: sustaining consultants in utrecht, the netherlands, according to Roger Martin, author and dean and disruptive. The former is an improvement worked with Google on their new R&D center of the university of Toronto Rotman School to an existing thing – say, release 2.0 of a in Zurich. He notes that “Google workers of Management. “Most companies are utterly software program. Disruptive innovation is have to be innovative every day, whether ill-equipped to innovate. Leaders have to a true breakthrough, often creating a new it’s through new solutions, new ways of be willing to accept an argument that product category or market – think iPod. doing things, or innovative products. The says, ‘We can’t be certain, because this is Sustaining innovation satisfies customer space enables people to be innovative.” something new. But here are the reasons needs, sells for higher margins, and may To generate novel solutions for information we think it might work.’ Many executives offer a competitive edge. Disruptive in- retrieval, user interfaces, and new search would say ‘That doesn’t seem like a strong novation ensures competitive advantage, features, this Google space, like the offices of case. It looks different, it feels different, often for a longer period of time, and builds Accenture and Vodafone, includes wide open it doesn’t make me as confident. Why can’t momentum inside the organization and in workspaces, communal cafes, and plenty you prove this? Come back when you have the marketplace. Companies need both of ways to share information. At its core, the proof.’ Another year or two goes by, some kinds of innovation. space reflects an organizational attitude of competitor does it and you’re behind the “obsessive communication and information- leader. You’re not an innovator.” To innovate, collaborate. The Mayo Clinic workspace reflects key principles of innovation: space for collaboration and displaying work in progress, and furniture that groups can move around and reconfigure to the needs of the project. 360steelcase.com Harder Working Spaces ° 9
  • 12. j u n e 2010 No one’s ever built a start-up business over a telephone line. Ryan Armbruster, unitedHealth Group HElp iNNOVATiON FlOuRiSH care company. Technology can support ability to innovate,” says Lahade. After all, Space is a key element that nurtures collaboration – cell phones and video- rethinking how space can help innovation the process of innovation. Martin says conferencing help separated co-workers flourish is one of the best ways to make “Innovation-oriented organizations are communicate – but there’s no substitute space work harder than ever. inherently going to be more project-based: for rubbing shoulders. “The analogy we use A full report on Steelcase’s innovation research is: no one’s ever built a start-up business will run in the December issue of Threesixty Magazine. most creative things in life are projects. Teams have to be able to work together over a telephone line,” says Armbruster. “It’s White papers on innovation and benching are available now at steelcase.com. and collaborate, so spaces that are usually a bunch of people getting together, reconfigurable and more about the team working nonstop, right? It’s intense collabo- than about long-term stability reinforce ration, because you have to talk and work a culture of innovation.” things out and solve problems on the fly.” YnnO’s Kastelein says “Place is incredibly Teams collaborate differently and for different important, especially for collaboration, purposes. Furniture, tools, technology, knowledge sharing and learning. People and space will vary by innovation model, have to have awareness of what colleagues company culture or other factors. “Collabora- are doing, they have to have access to tion has been a big topic for the last 10 or 15 each other, and that’s why you’re seeing years, but people are realizing the different more open planning in europe, for example, types of collaboration we need to support. and people have to engage with others More emphasis on more informal, casual in conversation. Space can help you with spaces for informal get-togethers and cross all of those.” fertilization, and less about planned, formal meetings,” says Lauri Lampson of PDR. “Space provides places for people to get together, interact, and that’s so important “As organizations struggle to remain relevant when it comes to innovating around big and meaningful, we are rethinking how space challenges,” says Ryan Armbruster, can support, inspire, and enable innovation former director of the Mayo Clinic SPARC business practices. We’re continuing to work program, and vice president of innovation on how the design and use of innovation for unitedHealth Group, a managed health spaces can reinforce the other organizational components that contribute to a company’s 10 360steelcase.com Harder Working Spaces °
  • 13. j u n e 2010 ideas for creating harder working spaces: iNTEGRATE STRATEGiES TO CREATE MAkE SpACES TECH-SAVVY REViTAlizE pRiVATE OFFiCES HARDER WORkiNG SpACE The busiest group spaces in any They usually house a company’s highest- Maximize real estate performance workplace are well equipped. Don’t paid workers; how effectively those by considering its relationship with plan a project team or working group workers are supported is an important and impact on work processes (col- space without tools for accessing, business issue. Maximize private office laboration), HR (attracting and retaining sharing, and showing information. real estate, provide flexible tech support, talent), technology (information sharing), and make the office collaboration-ready: and organizational brand and culture uSE SpACE TO NuRTuRE SOCiAl a zone for conversation by the door, CApiTAl AND TRuST (communication, socialization). collaboration farther inside, and concen- A workplace strategy must consider Formal and informal social interaction is trated work farthest from the door. all of these factors. key, so encourage ad-hoc conversations with casual places for thinking and brain- uSE SpACE TO FOSTER CHANGE MAkE EVERY SQuARE FOOT COuNT storming. Benching applications help Ryan Armbruster, vice president of “Every seat must be a good seat,” span boundaries that keep communica- innovation for UnitedHealth Group, says says Lauri Lampson of Planning Design tion and collaboration free and easy. And “space can help push the organization Research (PDR). “You don’t want any never underestimate the power of food into change. There’s a line that you ‘low-rent districts.’ Access to natural and beverage to attract people and get have to brush up against, where you’re light, separation from traffic, creating them talking. PDR’s Lampson recalls a changing enough that it’s making people neighborhoods, different spaces with scientist at an energy company explain- a little uncomfortable, yet not so uncom- different functions and features.” Every ing why galley-like mini-kitchens in the fortable that they completely disengage square foot of real estate must perform. corridor were so important. “She said, or work against what you’re trying to ‘That’s where we run into each other and accomplish.” Space where people can FOR MORE iNTERACTiON, THiNk DENSiTY where science talks happen. The best try new ideas, make a mess, and fail New research finds that people in work- ideas come out of those science talks.’” safely behind the scenes nurtures the stations along main circulation routes process of innovation and lets workers have almost 60% more face-to-face CREATE A DESTiNATiON know that risk taking is encouraged. communication with team members than Knowledge professionals can work those in low-visibility spots. (Harvard practically anywhere, but the right space YOu CAN’T ENCOuRAGE Business Review, March, 2010, citing makes the organization work. Genuine COllABORATiON ENOuGH work by James Stryker, Saint Mary’s collaboration relies on face-to-face It’s not only the way more knowledge College of California) High-density interaction. Insights and experience are work gets done, it’s the fuel for innova- workstation applications produced shared among colleagues in intimate, tion. Space saved by creating smaller 84% more team-member communica- supportive surroundings. Innovation individual workspaces can be used for tions than low-density layouts. It’s a needs places where people can share spaces everyone will use: impromptu huge upside to higher density. More knowledge and build on each other’s meeting areas, project rooms, huddle interactions lead to more collaboration, ideas. And company culture is nurtured rooms. Tools for information sharing, knowledge sharing, and idea generation in the office, not at the coffee shop. Build work surfaces where groups can spread – the horsepower that drives innovation. a workplace that’s a destination where out the work, and vertical surfaces for all of this important work can happen. making work visible are essential to collaboration. Hot coffee and cold drinks are drawing cards, and they support learning, socializing, and collaborating. 360steelcase.com Harder Working Spaces ° 11
  • 14. j u n e 2010 Before After A harder working health care space The health care industry Sixty-three pairs of patients and doctors took Futures (WSF) observations in 2005 that part in the study. The pairs were assigned by traditional exam/consultation rooms allowed is highly regulated, chance to either a conventional consultation the provider primary access to information subject to strict laws, room (in the left photo) or to an experimental on the computer, while patients and family and circumscribed by one (right). The experimental space placed members struggled to see the information carefully developed the patient, care partner, and the clinician from seats at the side. Sometimes physi- side by side, facing the computer screen cians would give up their seats to allow the standards of practice. while seated at a semicircular desk. patient and family to better see the screen. Yet even health care This prompted nurture to redesign the In post-visit follow-up surveys, researchers space needs to work found that patient and clinician satisfaction space to better support the behaviors they harder. A recent study with the conventional room was very high. observed. The design included a half-round table that put the information in the center by Nurture, Steelcase’s In the experimental room, however, clinicians on a movable arm with an accompanying could share more information with patients health care division, and wireless keyboard and mouse. “It’s a more while both viewed the screen. Patients the Mayo Clinic sought felt they had more and better access to egalitarian setting for the consultation and to understand the extent information, including their own records, better supports new, best practices in clinical communication,” says WSF health care to which a consultation test results, images, and education materials. researcher Caroline Kelly. room designed to support “This study supports the notion that the present-day clinical space in which people meet can influence how they work together,” says Victor encounters could affect Montori, M.D., the lead Mayo researcher. the quality of the The consultation room design improved the consultation between quality of a patient visit, although Dr. Montori patients and clinicians. says more studies in other health care systems are needed to confirm the findings. This study grew out of Steelcase WorkSpace 12 360steelcase.com Harder Working Spaces °
  • 15. j u n e 2010 Photo by jeff Dykehouse with Roger Martin On innovation, and why companies struggle with it. Roger Martin leads a busy life. He’s dean of the Rotman School of Management at the University of Toronto, a professor at the school, and a successful author. His most recent book, The Design of Business: Why Design Thinking Is the Next Competitive Advantage (Harvard Business Press, 2009) is a best-seller among business books at Amazon. He serves on several corporate boards, consults with corporations, writes extensively on design, and is a regular writer for BusinessWeek.com, The Washington Post’s On Leadership blog, and The Financial Times. Dubbed an “Innovation Guru” by Business Week, Martin has a multifaceted perspective on business and innovation. The following is an excerpt from a 90-minute conversation during a recent visit Martin made to Steelcase Global Headquarters in Grand Rapids, Mich. 14 360steelcase.com Harder Working Spaces °
  • 16. j u n e 2010 Why do so many companies fail at being innovators? They’ve gotten really good at what I call reliability functions: production processing, cost cutting, efficiency, etc., which is the business of exploiting the ideas of the past. Innovation is about exploring new ideas that haven’t been proven and can’t yet be measured. Some companies are dreaming in Technicolor that they’re going to be turned on a dime just because they want innovation. To succeed at innovation, you have to be willing to accept an idea even though you really can’t be certain it will work. So, how do you become change. We are going to be more the CFO and not feel that more innovative? collaborative, more creative.” they are hearing incomprehen- Company culture is critical. When you go into that space sible bafflegab – for example If someone tries something now, it’s a beehive of activity. financial ratios they don’t brand new and it doesn’t work, People are wandering around, understand. They come to learn and the next day her career’s they can work together, stop by a language system that enables lying on the floor with a bullet one another’s offices. There’s a them to communicate with hole in it, word gets around lot of stuff happening. That all business people. fast that risk taking should be represents the transformation of P&G, and you’ve seen the You’re an advocate for more avoided. Management has to results they’ve posted over the broad-based education. make sure that things like that don’t happen. What did she bet past decade. I just don’t think that we’re on that turned out to not be the being sensible about the level What other things do of specialization that people case? As long as she’s learning, innovative companies do? are seeking these days. There that behavior should be encour- aged and rewarded. They have a lot of ideas, and is a dogma out there that the they don’t converge on one very most important thing to do is to How can space help? quickly. They look for real get good at one thing. “Don’t be Corporations could take on variety up front. Everybody’s a jack of all trades and master some of the personalities of asked to contribute. That’s of none,” and all that. I despair design shops. If you go into something that I see all at how specialized so many IDEO or Frog Design or Design innovative companies do. The of our students are. Instead, Continuum, they’ve got movable front end of the funnel is a really you should, for example, take walls and reconfigurable work- wide one and they’re willing to history as an undergrad and spaces – places that are flexible consider very disparate ideas, design at a master’s level, so and support experimentation. versus us business types who try you can pull from those two Collaboration is another thing. to converge on what’s the best bodies of knowledge. It makes Project teams have to be able to idea quickly so we can push it sense to have a certain level of feel like they can work together the farthest and fastest. Real specialization, but you have to and collaborate. Another need innovators just don’t do that. have cross-cutting knowledge is transparency. When A. G. and skills. Why are you getting Lafley became CEO of Procter designers coming to & Gamble, he had the executive business school? space ripped back to the girders. He converted half of it into One of the reasons is to learn the a corporate learning center, vocabulary. Many non-financial and the rest is open plan for business people want to learn the executives. He was sending marketing and finance terminol- a big signal: “We are going to ogy, so that they can go to talk to 360steelcase.com Harder Working Spaces ° 15
  • 17. j u n e 2010 THE NExT COMpETiTiVE ADVANTAGE: DESiGN THiNkiNG Martin says businesses can’t succeed solely on the basis of either analysis (quantitative thinking) or intuition (qualita- tive thinking). Both are needed in a dynamic balance he calls design thinking. It’s a form of thought that, once mastered, gives businesses a “nearly inexhaustible, long-term advantage.” Roger Martin will discuss concepts from his latest book, The Design of Business: Why Design Thinking Is the Next Competitive Advantage, at neoCon on Monday, june 14, 3-4 PM, in the Holiday Inn Mart Plaza Sauganash Ballroom, 14th Floor. Sponsored in part by Steelcase, the program is free for neoCon attendees. “If someone tries something new and it doesn’t work, and the next day her career’s lying on the floor with a bullet hole in From The Design of Business: Why Design Thinking is the Next Competitive Advantage it, word gets around fast that risk taking should be avoided.” Design thinking enables the organization to move along the knowledge funnel. What’s your next so forth. The theory was that to change the entire doctrine Mysteries are business book about? shareholder maximization by which you are supposed to challenges: A scientist might I’m doing two books. One is should be the clear goal of assure Wall Street that: “Yes, explore how to cure a disease; kind of an antidote to books companies. And to make sure shareholders, you are absolutely a salesman might wonder on execution that say business that’s the case, companies number one. You’re all we care what food products people on strategy doesn’t really matter, gave senior management stock- about, that’s what we live for.” the go want to buy. A heuristic that performance is all about based compensation, options, But really, how motivational is is a rule of thumb that helps execution. I think those books and the like to align their that? Who goes to work in the narrow the inquiry down to are wrong. They have an implicit interests with shareholders. morning to increase shareholder I argue that you cannot value? But would you go to work manageable size. The disease premise that, if you’ve got a good maximize shareholder value to try and make a better-suited may have certain genetic strategy, then you just have to perpetually, because shareholder environment so people could be properties, for example. focus on execution. But they don’t ask the question: What if value is about expectations more comfortable, more healthy, Or the salesman notes that you don’t have a good strategy, of the future, and you cannot more productive, to help grow customers like quick service will execution get you anywhere? keep on beating expectations. this economy? and easy access. It’s a way You could execute the wrong of thinking about the mystery What’s the alternative? thing. So this book is about how that helps simplify it and Procter & Gamble got turned I mapped out the 30 years allows more focus on the around through strategy. before 1976, before we had this issue. As an organization puts theory. How did shareholders a heuristic into operation, And the other? do versus 30 years after? The it converts it from a rule of How capitalism is being answer is shareholders did better when we weren’t trying thumb to a fixed formula, made ineffective by a crazy to maximize shareholder value. or algorithm. Thus, a rule of over-emphasis on maximizing My position is you should seek thumb that customers want shareholder value. About 30 years ago there was a movement to earn the shareholders a fair a quick, convenient, simple to get managers to focus on return, and you do that by meal might be converted to shareholder value, with little putting customers number one, a fixed formula for the fast regard for other stakeholders employees number two, and food restaurant with a 24/7 such as customers, employees, the communities in which you drive-through. suppliers, society at large, and work number three. We need 16 360steelcase.com Harder Working Spaces °
  • 18. j u n e 2010 R&D VS. RECESSiON, AND THE WiNNER iS… It’s here that Swiffer was born, along Capital investment: down. Payroll: down. with other breakthrough products that Marketing: down. Research and develop- make up P&G’s billion-dollar brands. ment spending: up. According to findings At GlaxoSmithKline, “Innovation Hubs” of an annual survey conducted by Booz co-locate work teams around brands in & Co. released in early May, 70% of a flexible, non-hierarchical workplace. companies planned to hold or increase It’s proven so successful that eight GSK their R&D outlays in 2009. “Innovation Hubs have been constructed since 2005 SMART COMpANiES ARE iNVESTiNG in the U.S., the U.K., and Germany. is a fundamental strategy for these AGAiN iN THEiR REAl ESTATE companies to hold onto their markets Good news on the real estate horizon: and gain an edge on their competitors,” Organizations are using their real estate says Barry Jaruzelski, a Booz partner. to rebrand, reinvent and reposition themselves, according to a recent study by Jones Lang LaSalle. “It appears that the global economy and real estate market fundamentals are past their worst,” says the study. Whew. In 2010, Jones Lang LaSalle expects to see a 30 – 40% increase in commercial real estate investment globally, with North DOllARS TO DEuTSCHE MARkS – THE u.S. OuTSpENDS ON R&D and South America at a faster 50 – 60%. Asia Pacific will expand by 30 – 50% and Overall, the U.S. spends more on Europe at 20 – 30%. Where’s the real research and development than estate money flowing fastest? In the U.S, DESiGN THiNkiNG, ESpECiAllY NOW any other country, according to a it’s the federal government, health care, The essence of design thinking — new report from the National Science energy, and clean technology. trying to experience a product or Foundation. And private industry service from the perspective of the has been spending more on it than user — has reached movement status the government since 1982. within business today. CROWDSOuRCiNG TRANSFORMS Tim Brown, CEO of IDEO and author of iNNOVATiON Change by Design, says the imperative Big corporate R&D labs used to hold for design thinking is even greater in a innovation close to their massive chests. sluggish economy. “The opportunity to Today a more open model — a.k.a. capture more market share is greater “crowdsourcing” — is taking hold because many of your competitors have in large companies. Crowdsourcing MEETiNGS WiTHOuT MEETiNG taken their eye off the ball,” he says. leverages the work of people outside With airplane ticket prices sky high, It’s all about creating an optimistic, the organization — at universities and more companies are opting instead for experimental culture throughout the start-ups, with business partners and online meetings, webinars, and video- whole organization. government labs. By opening itself to the conferences, according to Workplace outside world, the corporation becomes Management. As the costs and hassles lEFT BRAiN, MEET THE RiGHT BRAiN the coordinator and integrator. IBM, for of travel escalate, the ease and speed Bringing together interdisciplinary teams example, is now a major underwriter of of technology just keeps getting better, in one space is like putting seedlings research at universities. At the same so why not? As just one recent indicator, in a hothouse: You’ll get results faster. time, as a connoisseur of innovation it 42% of 610 respondents to a survey For example, Procter & Gamble built consistently collects more patents than from Business Traveler magazine gave an “Innovation Gym” as a resource for any other company. a thumbs-up to videoconferencing longer-term thinking by people from instead of packing a bag. different parts of the organization. 360steelcase.com Harder Working Spaces ° 17
  • 19. j u n e 2010 David Berger is intent on lighting up the world. but to embrace it and enthusias- jars, tin cans, old plastic tically address it,” says Berger. bottles – even gourds. “It is our work as designers Developed in cooperation that will affect the lives of with team members from people today, and future genera- Wa Polytechnic in Ghana and tions. Given that responsibility, universite nationale du Rwanda, we have no choice but to the project has already attracted design smart.” interest from 26 countries and SociaLite replaces kerosene- been featured by media outlets if a breeder in remote Africa The goal? To light up the world based lighting that’s known including Discovery Channel, can’t find his goats that for the 1.8 billion poor people to pollute and cause respira- The Washington Times, Voice have wandered off at night, living in off-the-grid parts of tory problems. In addition, the of America, Business Week, is it a design problem? the world. SociaLite venture is designed and The New Times of Rwanda. David Berger, a 2009 Their innovation, SociaLite, to inspire local entrepreneurship Berger won one of three Greener Cooper union graduate is an inexpensive and durable by providing simple kits and by Design Steelcase Scholarship turned social entrepreneur, self-assembled solar-powered training so that enterprising awards offered in partnership says it absolutely is. lantern. It provides interior villagers can easily assemble, with net Impact. lighting and can also be used sell, maintain, and repair the Millions of people around the SociaLite kits are sold just above as a portable lantern. The lanterns for neighbors. world stand to benefit from cost to ensure that the venture initial target market is Ghana, well-designed solutions to The design consists of a can be sustained. A website Rwanda, and other parts of basic, fundamental problems, solar panel connected to an is launching soon. More info is sub-Saharan Africa, eventually he contends, and smart design integrated circuit and a car immediately available at the blog remote areas of Asia and South is integral to the effort. Berger is battery, which becomes a http://solarlightingmicroenter- America, too. now part of a small group that’s shared, central charging station prise.wordpress.com, including turning a 2006 freshman-year “While the sheer scale of that can power up to 80 lanterns. how to make tax-deductable engineering project into a responsibility may be over- The housings are recycled local donations. sustainable business venture. whelming, we have no choice materials, including ceramic 360steelcase.com Harder Working Spaces ° 19
  • 20. Welcome to NeoCon 2010 COME SEE uS Make sure to visit the Steelcase showrooms while you’re at neoCon. When: june 14-16, 9–5 p.m. Where: Steelcase, Suite 300 Turnstone, Suite 3-100 nurture, Suite 3-101 Details, Suite 3-107 Coalesse, Suite 1032 Designtex, Suite 1032A
  • 21. Don’t Miss This There’s so much to see and do at NeoCon it’s tough to fit it all in. Make sure to save some time for these events you won’t want to miss: THE DESiGN OF BuSiNESS: WHY DESiGN ECOCRADlE™ SuSTAiNABlE pACkAGiNG CREATiNG 21ST CENTuRY liBRARiES THiNkiNG iS THE NExT COMpETiTiVE BY ECOVATiVEDESiGN llC Come see the most recent Steelcase ADVANTAGE Eben Bayer is co-founder and CEO of research on education libraries identifying Roger Martin is everywhere these days: Ecovative Design, a Green Island, N.Y., a shift from information-centered libraries Harvard Business Review, Fast Company, biomaterials company; and co-inventor of to social-centered ones. This new research Business Week and Threesixty Magazine. MycoBond, a patent-pending technology will be shared by Elise Valoe, a human- Renowned author and dean of the Rotman that uses a growing organism to transform centered design researcher for Steelcase, School of Management at the University agricultural waste products into strong and Tod Stevens, principal designer for of Toronto, Martin will speak at NeoCon composite materials. These materials can SHW Group. In this session, learn about about his new book exploring questions be home composted and require a 10th the key issues driving how libraries are like: If so many companies want to of the energy to create compared to being designed and what activities must innovate, why are we so poor at it? Why is environmentally-damaging synthetics, be supported in the 21st century. They will breakthrough innovation so inconsistently like foam. Eben will be in the Steelcase also share their experiences on developing achieved and hard to replicate? How can showroom for informal conversations about and using human-centered design methods we get better at bringing innovation into this innovative approach to packaging and to develop solutions. neocon.com/register/ the heart of our organizations? In some exciting new projects he is working answering the questions, Roger suggests When: Monday, June 14, 4–5 p.m. on with Steelcase. how to move knowledge forward, connect Where: Check Registration or NeoCon When: Monday, June 14, 2–3 p.m. Directory for room location theory to business reality, and prescribes Where: Steelcase Showroom, Suite 300 a solution to the innovation dilemma: design thinking. When: Monday, June 14, 3–4 p.m. Where: Holiday Inn Mart Plaza, Sauganash Ballroom, 14th Floor You can also meet Roger and talk with HARDER WORkiNG COCkTAilS DASH BEFORE YOu DiNE him about design thinking, innovation, shareholder value and other topics before After a long day at NeoCon you deserve Before hitting the Chicago dining scene, his presentation: a Harder Working Cocktail! Join us in the stop by and relax with a dash cocktail. showroom for beverages and conversation We’re celebrating the introduction of When: Monday, June 14, 1–2 p.m. with friends. dash™, the sleek new LED task light by Where: Steelcase Showroom, Suite 300 Details co-developed with London-based When: Monday, June 14, 4–5 p.m. Foster + Partners. Where: Steelcase Showroom, Suite 300 When: Tuesday, June 15, 4–5 p.m. Where: Steelcase Showroom, Suite 300 ENJOY THE CAMpFiRE When it’s time wind down after a busy day, join us for a beverage around the Campfire. When: Monday, June 14, 4–6 p.m. Where: Turnstone Showroom, Suite 3-100
  • 22. n eO C O n 2010 STeelCaSe 20 21 Welcome to our showroom This year at neoCon the Steelcase showroom is all about spaces that work harder by working smarter. This map and the application drawings on the following pages are designed to inspire ideas for spaces supporting a broad range of work – whether it’s for “heads-down” concentration or boisterous collaboration sessions, our aim is to help you explore ways your space can work harder. 22 360steelcase.com Harder Working Spaces °
  • 23. STeelCaSe n eO C O n 2010 19 18 17 16 15 14 13 12 8 9 10 11 4 7 6 5 1 2 3 360steelcase.com Harder Working Spaces ° 23
  • 24. n eO C O n 2010 STeelCaSe NeoCon 2010: a Harder Working Space There’s a new reality today: Organizations are working harder than ever. They need to balance demands to be both lean and creative. To innovate. Be agile. That means workplaces have to work harder too. Spaces have to be smart about the way real estate is used. They need to foster collaboration. Attract the best and brightest talent and help keep those employees engaged. And help build the organization’s brand and culture. Organizations know they must support the different ways people really work. Research shows four individual and collective states of work* help employees realize their full innovative and creative potential: Focusing Concentrating and attending to a specific task; thinking, close study, contemplation, reflection, analysis, and other “heads-down” work best performed without interruption. Collaborating Working with one or more people to achieve a goal, listening, discussing, presenting information and ideas, brainstorming, etc. Ideally, it’s a democratic process, with all perspectives shared equally to maximize the group’s collective experience and knowledge. learning Building knowledge through education or experience. Learning happens best by doing, building on what’s already known. When people make their thinking visible to each another, learning is accelerated and becomes an integrated part of an organization’s culture. Socializing Talking, interacting, networking, mentoring, celebrating, sharing connections that lead to common bonds and building trust. More work is accomplished through these informal social networks than through organizational hierarchies and form a true competitive advantage because of their ability to produce new ideas and innovation. Harder working spaces are also sustainable, promoting environmental health and the health and productivity of the people who work and live in it. That’s why all of the products you’ll see on the following pages has been designed, produced, and delivered with lifecycle thinking, materials chemistry, and recyclability in mind. Welcome to the Steelcase NeoCon 2010 showroom! * The Knowledge-Creating Company, by Ikujiro nonaka and Hirotaka Takeuchi. 24 360steelcase.com Harder Working Spaces °
  • 25. STeelCaSe n eO C O n 2010 it’s about: nomads products featured 1 • frameone Highly-mobile nomads need a place to set up camp for a few hours, • soto II worktools focus, catch-up on work and with colleagues. They need quick and easy access to technology, so they can plug in fast and get solution supports to work. Screens provide moderate visual privacy, but still allow focusing workers to see and be seen so they can network and learn from collaborating learning others. Simple storage elements help people on the move pack and socializing unpack quickly. lOW HiGH it’s about: functional groups products featured 2 • frameone every day they work together, shifting between individual work • amia and collaboration. They need visual access to each other, their • soto II worktools information and even remote teammates. This space fosters spontaneous interactions among the team, promotes side-by- solution supports side collaboration. Convenient storage areas allow easy access focusing collaborating to materials, provide piling surfaces and become casual seating learning for collaboration. socializing lOW HiGH 360steelcase.com Harder Working Spaces ° 25
  • 26. n eO C O n 2010 STeelCaSe it’s about: casual collaboration products featured 3 • media:scape lounge and This spot helps small groups touch base, provide updates or share hd videoconferencing ideas. It’s open and relaxed, but equipped with technology that • i2i • montage gives everyone equal access to information. Collaborative seating • ee6 lets people move and change positions so it’s easier to stay engaged • post and beam with duo and connected with the team. Café tables allow people to prepare before joining the meeting, or make notes afterward. Workers of all solution supports generations will migrate to this spot for casual collaboration. focusing collaborating learning socializing lOW HiGH 26 360steelcase.com Harder Working Spaces °
  • 27. STeelCaSe n eO C O n 2010 it’s about: access for all products featured 4 • media:scape task and every element in this space works harder, allowing groups to seam- hd videoconferencing lessly share information with people in the room and across the • cobi • montage globe. The HD videoconferencing enabled media:scape combined • eno with eno interactive whiteboard lets you share content on the board • post and beam and over the video call by touching a PuCK™. Annotate using the eno board, and everyone can see the notes whether they’re in the solution supports room or on videoconference. Seating is agile, so people move focusing collaborating around the space easily to make notes or sketch ideas. learning socializing lOW HiGH it’s about: being lean and creative products featured 5 • c:scape Workspaces actually can be smaller and smarter at the same time. • think This 6x8 workstation is a great alternative to the 8x8 cube, providing workers plenty of privacy and storage, while opening up areas solution supports for easy collaboration. The spacious desk lets workers manage focusing multiple projects, and layered storage serves double-duty, collaborating learning keeping materials handy and providing privacy. Guests can pull up socializing a stool and use the mid-storage surface for impromptu meetings, lOW HiGH and get creative juices flowing. 360steelcase.com Harder Working Spaces ° 27
  • 28. n eO C O n 2010 STeelCaSe it’s about: resident workers products featured 6 • answer People who work at their desk doing standardized, process-driven • c:scape activities need a space where they can maintain privacy and • think focus, and be shielded from distractions. This space supports employees who do individual work and occasionally need access solution supports to co-workers. Storage elements offer seated-height privacy to help focusing collaborating them to stay on task, but visual access allows them to exchange learning information with co-workers. It’s an efficient space that offers people socializing control of their immediate area and supports their well-being. lOW HiGH it’s about: continuous connection products featured 7 • c:scape These workers need to stay connected to each other throughout • think the day, shifting rapidly between their own projects work and communicating with the team. They need to see what others are solution supports working on, have quick conversations, and return to individual work. focusing Storage above the desk provides a secondary work surface to share collaborating learning work easily, but also a place to keep materials tucked out of site. socializing lOW HiGH 28 360steelcase.com Harder Working Spaces °
  • 29. STeelCaSe n eO C O n 2010 it’s about: staying in flow products featured 8 • answer This workstation provides increased privacy for resident workers • airtouch to stay focused on their work, yet is open enough for visual • universal • leap connection to team members. The large work surface allows them to spread out and get productive. An adjacent touch-down space solution supports provides mobile workers a place to hunker down for a while, get focusing work done and can also function as spot for quick sharing of ideas collaborating with co-workers. learning socializing lOW HiGH it’s about: keeping in touch products featured 9 • montage Workers in high-stress jobs (i.e. everyone in today’s economy) need • c:scape to take a break, swap stories and network with colleagues. Casual • campfire • i2i collaboration areas located in close proximity to individual work areas promote workers shifting between focused and collaborative solution supports work, allow them to learn from others and keep in touch with focusing what’s happening in the organization. collaborating learning socializing lOW HiGH 360steelcase.com Harder Working Spaces ° 29
  • 30. n eO C O n 2010 STeelCaSe it’s about: “heads-down” work products featured 10 • montage Designed for specialized work, this area provides just enough privacy • ee6 to limit distractions and allow people to focus and concentrate. • leap • alright Convenient storage above and below the work surface not only keeps work close at hand, but provides boundaries and visual solution supports separation from colleagues. When they need to connect and focusing brainstorm, whiteboards and casual seating let them collaborate collaborating quickly and then get back to the task at hand. learning socializing lOW HiGH it’s about: project work products featured 11 • flexframe workwall innovation work is often project-based. Teams need space to • frameone come together, communicate, coordinate and co-create new ideas • ee6 • leap while staying in flow. This bench application supports project teams who are highly collaborative, very mobile and always multi-tasking. solution supports They can work individually with team mates nearby for quick focusing conversations, or shift into meeting mode. Teams can display collaborating work, store it for the project duration and access it easily. learning socializing lOW HiGH 30 360steelcase.com Harder Working Spaces °
  • 31. STeelCaSe n eO C O n 2010 it’s about: professional services products featured 12 • ee6 It feels spacious and warm, but every aspect of this space works • siento harder for professionals who need to manage multiple projects and keep information close at hand. Storage is layered above and solution supports below the desk with both open and closed options to make it easier focusing to quickly find necessary files and piles, while keeping the space collaborating learning organized and efficient. easy access to power allows workers to plug socializing in multiple mobile devices and stay connected to their colleagues lOW HiGH and clients. it’s about: intense collaboration products featured 13 • media:scape teamtheater This media:scape TeamTheater™ lets small groups assemble around their information in an open area where everyone can easily solution supports share their ideas and stay engaged. Workers simply plug in their focusing laptops or iPads, touch the PuCK and their information is instantly collaborating displayed. Another touch of the PuCK allows team mates to toggle learning socializing quickly between participants’ content, so meetings shift from a lOW HiGH presentation focus to collaboration. even an iTouch can be easily connected so teams can share the latest podcast or video. Privacy canopies surround team members and allow them to brainstorm freely, without disrupting others. 360steelcase.com Harder Working Spaces ° 31
  • 32. n eO C O n 2010 STeelCaSe it’s about: comfort and tradition products featured 14 • garland This updated version of a traditional private office provides a great • leap space for confidential conversations and concentration. Ample open storage allows visual access to important files and provides solution supports a place to reflect identity with personal objects. This functional focusing and flexible space can serve as a place to focus on work and meet collaborating learning with clients. socializing lOW HiGH it’s about: shared private spaces products featured 15 • ee6 Today’s private offices are transitioning into places for project work, • siento where team makes can collaborate in a secure environment. Workers shift between different modes of work throughout their day and this solution supports shared private office makes it easy to transition from individual focusing work to collaboration. Storage is both open and closed, providing collaborating learning easy access, while keeping work organized. The clean aesthetics socializing balance form and function. lOW HiGH 32 360steelcase.com Harder Working Spaces °
  • 33. STeelCaSe n eO C O n 2010 it’s about: defined zones products featured 16 • ee6 This modern private office is designed in zones to support different • siento modes of work. Open storage and layered work surfaces provide piling spaces for anticipated work. A cushion-top storage unit solution supports provides informal seating to encourage collaborating with focusing colleagues (our research found that sitting at 90-degree angle collaborating learning is more comfortable than directly across the desk). Glass doors socializing function as a place to take notes and make ideas visible. lOW HiGH it’s about: easy access products featured 17 • flexframe workwall This efficient space helps workers sort, pile and file information • ee6 with ease. Designed for focused individual work, this private • leap lounge office features vertical storage shelves that allow workers to keep all of their information in sight and at their fingertips. solution supports focusing collaborating learning socializing lOW HiGH 360steelcase.com Harder Working Spaces ° 33
  • 34. n eO C O n 2010 STeelCaSe it’s about: the new power office products featured 18 • flexframe workwall “Power office” takes on a whole new meaning in this space, designed • siento for quick shifts between individual work and collaboration, without wasting time or space. piling centers in the FlexFrame™ workwall solution supports keep project files in plain sight and easy reach (who has time to file focusing anymore?). When it’s time to collaborate, media:scape technology collaborating learning is integrated right in the wall and furniture components, so digitally socializing sharing information with guests and colleagues is easy. even lOW HiGH the work surface is cantilevered, so no more bruised knees when gathering with the team. it’s about: walk up and connect products featured 19 • media:scape stool height Collaboration is a dynamic process that happens throughout • cobi stool a worker’s busy day. This stool-height media:scape setting allows • c:scape people to simply walk up, connect their laptops, and start sharing information. It becomes a collaborative destination where meetings solution supports are inclusive, everyone participates and people build on each focusing collaborating other’s ideas in real-time. Information is displayed for everyone learning to see, share and learn. socializing lOW HiGH 34 360steelcase.com Harder Working Spaces °
  • 35. STeelCaSe n eO C O n 2010 it’s about: mobile workers products featured 20 • answer These workers are in and out of the office, moving between off-site • duo meetings, internal work sessions and catching up on individual • universal • leap work. They need touch-down areas that allow them to shift rapidly from one work mode to the next, connecting with co-workers for a solution supports minute and then getting focused on the work at hand. This efficient focusing footprint allows reallocating underused workspaces into more collaborating collaborative areas. learning socializing lOW HiGH it’s about: supporting distance collaboration products featured 21 • media:scape teamtheater Today’s workplace is both physical and virtual, with collaboration • hd videoconferencing across distances and time zones. This media:scape TeamTheater™ with HD videoconferencing creates an immersive new collaborative solution supports experience. users in the front row can easily share digital information focusing with team members in the room and those working remotely. Ledges collaborating learning accommodate a second row of tiered seating enabling others to socializing easily join the meeting, participate, and leave when desired. It’s ok lOW HiGH to be inclusive – this formation allows up to 12 people to be viewed during a videoconference. 360steelcase.com Harder Working Spaces ° 35
  • 36. n eO C O n 2010 TURNSTONe At Turnstone we believe that what works in your life should also live at work. We all have our favorite places in our life and, thanks to the campfire collection, you can now work the way you live. Our showroom is inspired by how small emerging companies think and live – actually it is designed like a small company using Campfire and Tour. This year’s focus is on their favorite work moods: to meet, mingle and escape. These are fundamental traits of entrepreneurial companies – to hang out informally, connect, and be seen – totally approachable but focused enough to get inspired. 36 360steelcase.com Harder Working Spaces °
  • 37. DeTaIlS n eO C O n 2010 Details is showcasing their sophisticated, iconic new LeD task light, dash™ throughout the front of the showroom. The result of a co-development effort with London-based Foster and Partners, dash provides a comforting soft pool of light where workers need it most. The rest of the showroom connects the dots between the workplace and workers’ physical, social and cognitive needs – critical to ensuring workers are empowered, happy, and healthy in and out of the workplace. Details leads the industry in this holistic approach to workers’ well-being. 360steelcase.com Harder Working Spaces ° 37
  • 38. n eO C O n 2010 NURTURe At nurture, we’re committed to fulfilling better experiences and better outcomes for patients, caregivers, and partners in care wherever care happens with research-based, insight-led design. This year, enjoy nurture’s largest product launch effort to date ranging from sophisti- cated seating lines to technology support. All this featured in a completely remodeled, health care-realistic, design-forward showroom. Come see the shape of things to come at nurture. 38 360steelcase.com Harder Working Spaces °
  • 39. COaleSSe n eO C O n 2010 The Coalesse showroom is focused on applications and environments that foster social connections through inspirational and inviting settings, all focused on supporting the knowledge creation process. new Intros: SW_1; a comprehensive new conferencing collection for the creative class. Designed by Scott Wilson and MInIMAL, it is a clear alternative to the generic conference room. It’s designed to enhance social connectivity, help foster collaboration, and provide participants the freedom to change postures and positions while remaining entirely engaged in their meetings. enea Lottus is a new café collection designed by Lievore Altherr Molina for eneA of Spain. enhancements to the emu indoor/outdoor collection, highlighting our new indoor cushions are emu Ivy additions, and emu Shade, our new outdoor umbrella. 360steelcase.com Harder Working Spaces ° 39
  • 40. n eO C O n 2010 STeelCaSe What’s New at NeoCon Whether it’s a brand new solution or an enhancement to a current product, this year’s offerings at NeoCon by the Steelcase family of companies will have pg. 41 something for everyone. Education. pg. 52 Health care. The corporate world. Check it out. pg. 53 pg. 54 pg. 55 40 360steelcase.com Harder Working Spaces °
  • 41. STeelCaSe n eO C O n 2010 A B media:scape® In 2008, we introduced media:scape and demonstrated how media:scape + RoomWizard™ through the integration of furniture and technology we could media:scape combined with the new RoomWizard allows teams reshape the way people collaborate. This year media:scape to schedule collaborative sessions in workspaces – helping allows you to connect people and their information not only people manage their space and time. This thoughtful integration face-to-face but also across distance through the integration enables teams to schedule a media:scape setting conveniently of High Definition Videoconferencing systems. The integration from a computer, mobile phone, or from the new RoomWizard’s of these products makes both media:scape and HDVC systems 7" interactive touch screen. As a result, media:scape collaborative more powerful tools that can boost collaboration and help work settings can be managed quickly and space utilization can teams excel. be measured simply, eliminating scheduling conflicts and saving Pairing media:scape with HD videoconferencing (HDVC) and valuable time. an eno interactive whiteboard helps teams share information The new RoomWizard is completely redesigned with a focus in real-time around the globe. using eno to display, control, on usability and universal design.  and annotate computer content – paired with media:scape Steelcase is also introducing its first mobile app, SnapTag™, which and HDVC – enables teams to interact with documents, connects whiteboard captures with metadata tags provided by spreadsheets, and web sites instantaneously from anywhere. the RoomWizard.   now, teams can quickly connect with their information and each other from across the table to across the world. even the installation has been simplified with new features such as P.O.e. (Power over ethernet), and versatile mounting options that thoughtfully integrate RoomWizard with architectural and furniture products. 360steelcase.com Harder Working Spaces ° 41
  • 42. n eO C O n 2010 STeelCaSe eDUCaTION SOlUTIONS Introducing node. For the many modes of learning. 42 360steelcase.com Harder Working Spaces °
  • 43. STeelCaSe eDUCaTION SOlUTIONS n eO C O n 2010 node™ WE WENT BACk TO SCHOOl Move. The node chair is highly mobile—a quality that translates When it came to designing furniture for today’s classroom, directly into classroom performance. After all, a lesson plan we didn’t go back to the drawing board. We went back to school. can be carried out more effectively when seating is arranged And guess what we found? Classrooms stuck in another era. and rearranged effortlessly. Traditional classroom seating has We found rooms designed for passive, one-way learning, tight limited mobility, putting the burden on educators to adapt. rows of desks and chairs that inhibit movement and interaction, The node chair, however, accommodates any teaching style. and instructors confined to the front of the room, where there The swivel seat is another design advantage. It gives students are few opportunities to connect with students. All in all, we the freedom to shift focus throughout the room. And, because found cramped, static spaces that have little in common with the personal work surface swivels in tandem, books, laptops, today’s students. and other information remain at their fingertips. It’s subtle, but In order to keep pace, the classroom has to change. Research clear sightlines to the instructor, fellow students, and whiteboards points to the fact that learning is enhanced when it is social can dramatically enhance interaction. and active. The traditional, lecture-based “sage on the stage” Store. There’s been very little thought given to where, or how, model has its place. However, a single approach to teaching students are to stow their backpacks and other personal items is no longer enough. educators are now turning to multiple until now. The base of the node chair provides a unique storage pedagogies to support multiple learning styles. Students expect solution, removing clutter from classroom aisles, allowing easier their surroundings to support co-learning, co-creation, and open Read how node, along with other products from Steelcase education Solutions, is reinventing the classroom experience in this month’s issue of Metropolis Magazine. metropolismag.com discussion. not only does the research indicate this, but it’s what transitions between teaching modes. even the arms on node you find when you observe young people inside (and outside) the serve a storage purpose. Aside from being a place to rest your classroom. They’re hands on, tackling a variety of tasks at once, elbows, they are designed to hold a backpack or bag, keeping leading to the demand for flexible classrooms. personal items safe, secure, and close at hand. The node chair is the first product from Steelcase education Fit. no two students are alike. With that in mind, the node chair Solutions, a dedicated group within Steelcase partnering with has been designed with an adjustable work surface, providing educational institutions to design products that meet the needs a perfect fit for students of all shapes and sizes. The node of today’s students and educators. The node classroom chair chair’s work surface accommodates both left- and right-handed supports a variety of student learning styles by allowing quick students. And, unlike traditional classroom seating, node work and seamless transitions from one mode to the next, creating surface has room for laptops, mobile devices, textbooks, water flexible and barrier-free classrooms. The node chair makes it bottles, whatever students bring to class. possible to move from lecture mode to team-based learning, node will begin to ship in july and is available in 12 colors and and back, without interruption, which according to research, can be ordered with and without a personal work surface. enables deeper learning. Steelcase education Solutions is actively partnering with high schools and major universities, including university of Michigan, to test the new node chair in classrooms. 360steelcase.com Harder Working Spaces ° 43
  • 44. n eO C O n 2010 STeelCaSe FrameOne™ Maximize space efficiency with the FrameOne bench, a simple product line consisting of bench sections that can be linked together to create a variety of applications. The functional rail lifts worktools off the surface and power is integrated into the system, easily supporting the technology needs of both mobile and resident workers. As teams shrink and grow, FrameOne’s recessed legs provide workers with the flexibility they need for both compression and collaboration. 44 360steelcase.com Harder Working Spaces °
  • 45. STeelCaSe n eO C O n 2010 FlexFrame™ Workwall Want your space to work harder for you? Integrate FlexFrame By seamlessly integrating technology, FlexFrame Workwall workwalls in private offices, team spaces or project rooms enhances collaboration. Smart-storage solutions help to create a range of applications, including high-tech media to improve workflow. used alone or integrated with other spaces, high-density storage walls and visual display areas. products, FlexFrame workwalls are easily reconfigurable to adapt to changing needs. Reply™ A combination of good design, comfort and affordability, Reply both mesh and upholstered, to allow individuals is a global family of seating that includes task, sled and four-leg and organizations to customize their workspace. chairs. Its approachable european design is perfectly scaled for Whatever you ask of your chair, Steelcase has a Reply. harder working spaces and offers a range of innovative designs, 360steelcase.com Harder Working Spaces ° 45
  • 46. n eO C O n 2010 STeelCaSe Elective Elements® 6 new solutions for elective elements 6 were developed to address • new right-sized components: 18"D storage and supports the technology demands of today’s office. They include: to maximize real estate efficiency, and new storage heights • new service modules and open hutches that can be used to create workstations at 38"H, 45"H and 55"H. to create private or collaborative spaces. • new lower-storage components provide an integrated • slip-fit supports to accommodate variations in architecture channel to route and distribute power; fully-wired open plan workstations can now be created without panels and to create wall-to-wall fit in a private office. to accommodate technology. lED personal Task light lED Shelf light As the office moves to a more sustainable environment, lighting The LeD Shelf Light is an energy-saving light source alternative can have an immediate impact in the reduction of its carbon to fluorescent lighting and does not require harmful heavy footprint. This low energy consuming LeD luminaire offers best metals to produce illlumination. Infinite dimming allows the user in class light output to the work surface where optimal light is to adjust the amount of light to their own personal preference. necessary for daily tasks. The light features a continuous light The light casts a warm, pleasing light onto the work surface, array that eliminates multiple shadows frequently found in LeD but also onto the back panel eliminating unwanted shadows. fixtures. Infinite dimming allows the user to adjust the amount of The light features a continuous light array that eliminates light to their own personal preference. This elegant light is also multiple shadows frequently found in LeD fixtures delivering versatile: mounting to c:scape, FrameOne, ee6, and SOTO rail. superior light output. 46 360steelcase.com Harder Working Spaces °
  • 47. STeelCaSe n eO C O n 2010 A B c:scape® With even more options for storage and privacy, c:scape can More privacy/boundary options: for users who require a little now accommodate a wider range of workers and work styles, more privacy, the c:scape beam can now attach to an Answer all while enabling connections in the workplace – a perfect or Montage panel (B) to create a boundary along high traffic collaborative solution designed to support people and the areas. A new 24" screen will offer more privacy between users businesses they work for. and adjacent spaces. new storage options include the Tower and High Ped (A), designed Still like the comfort of a panel, but love c:scape’s desking and to integrate seamlessly while continuing to maintain the product’s storage? You can now integrate the two environments into one light, open aesthetic. Both sit 3" off the floor and feature identical great solution by using freestanding c:scape components within glides, integral pulls and multi-paint and veneer front options. a panel wrapped environment using Montage and Answer panels. The Move™ Chair Amia® The Move chair will soon be available with a non-upholstered even award-winning designs can get better. The new seat and 12 color options for the seat and back. The five existing premium finishes, upholstered outer back and upholstered color options will remain and seven new colors will be added. leather arm caps provide options for upscale and executive This fun-loving chair is even more fun with mix-and-match colors environments. With clean and simple lines at a mid-level price on seats and backs to create multiple (well, 144, to be exact) point. Amia features Steelcase’s Alive seating™ technology, color combinations. enabling dynamic movement, user control and a strategic approach to sustainability. The Amia enhancements will be available Fall 2010. 360steelcase.com Harder Working Spaces ° 47
  • 48. n eO C O n 2010 STeelCaSe universal knife-edge Work Surface Qt pRO™ Soundmasking, paging and Music A knife-edge profile is now available on universal Work Qt PRO, a direct-field, software enabled, sound masking, Surfaces, creating a thinner and lighter looking surface. music, and paging system, helps address rising noise levels universal Knife-edge Work Surfaces feature a thin profile in the office by adding background sound to an environment front edge with 3mm banding. Available in shapes for panel in order to make existing sounds and speech less intelligible. mounted and freestanding applications. Front edge, sides Designed and built by acoustics innovator Cambridge Sound and back are finished with PVC-free banding when any Management, Qt PRO™ Sound Masking reduces noise Steelcase solid color is selected or with a choice of seven levels. Recent studies show that noise is among workers’ wood grains. top complaints, and that workers feel that their productivity would improve if their office was less noisy. A B universal Storage & Sliding Door Bin Steelcase has expanded the universal storage line with the universal Sliding Door Bin (B): the smooth gliding, lockable door addition of the 1.5-High Lateral and Sliding Door Bin: allows for both open and closed storage and allows designers to provide users with storage when working with lower panel heights; universal 1.5-High Lateral (A): available in a variety of open and bin supports piling zones, room for display, and binder storage; closed configurations, provides the user with multi-zone storage locking doors ensures sensitive information stays secure. allowing for binder, hanging folder and piling surfaces at a height which allows for comfortable guest seating in collaborative environments. It’s a perfect solution for smaller spaces and users who no longer have the need for intense archival storage within their workstation. 48 360steelcase.com Harder Working Spaces °
  • 49. STeelCaSe n eO C O n 2010 A B Answer® Answer supports the creation of workstations that encourage and support collaboration while still balancing the need for privacy and control. new enhancements to Answer System panels address these needs as well as provide a fresh, clean aesthetic that has more of a residential look. enhancements include: Frameless Glass Screens (A) and Spanning Windows (B) that C can span one or more panels to encourage communication and provide access to natural light. Skins to the Floor (C), Spanning Top Caps (D) and Plain Base Trims provide a unified and architectural look. D 360steelcase.com Harder Working Spaces ° 49
  • 50. n eO C O n 2010 STeelCaSe A B C D E F G H i J Surface Materials enhancements to the Steelcase surface materials offering allow STEElCASE SuRFACES – SEATiNG FABRiC ADDiTiONS for a broader range of choice across pattern, texture, price and AND ENHANCEMENTS: color – all while being thoughtful to people and the environment. Buzz2 (G) – this popular Price Group 1 Seating fabric, is now available as a multi-use textile. The offering has been re-colored STEElCASE SuRFACES - VERTiCAl SuRFACE FABRiC to allow for new architectural options and several new seating ADDiTiONS AND ENHANCEMENTS: colors as well. Additionally, the content has been converted pRiCE GROup 1 to a more sustainable alternative – 100% polyester, using antimony-free yarn. Charm (A) – made using 100% recycled polyester, offers a finely textured, solid pattern in a light, neutral palette. Bo peep (H) (coming soon) – a new Steelcase Surfaces seating fabric made using 100% wool. The pattern provides a rich Tinsel (B) – uses a bright yarn to showcase its subtle linear aesthetic that transfers to sophisticated, solid color options pattern and is made using 100% recycled polyester. at a very reasonable price grade. Optic (C) – made from 100% recycled polyester, provides a subtle, linear pattern. Textural elements are added to SElECT SuRFACES – NEW pROGRAM AND SEATiNG enhance the pattern’s visual. FABRiC ADDiTiONS: Steelcase has also partnered with “best-in-class” companies Rhythm (D) – made using 100% recycled polyester. to use their products on our furniture. Product testing, yardage The pattern offers a textured, multi-colored option. calculations and pricing have all been done for you. They include: Alloy (E) – made using 100% polyester (antimony-free yarn*), is a Designtex (i) – new to Select Surfaces are 14 seating fabrics refined solid pattern designed to match many of our paint colors. developed using the Designtex extreme Performance and *Yarn used in making this material contains less than 100 parts environmental Design principles. Many other Designtex fabrics per million of antimony. previously offered as a graded in program have also been incorporated into Select Surfaces. pRiCE GROup 2 Flip (F) – Three new colors have been added to three of our pollack (J) – A new offering under Select Surfaces is a collection Flip patterns (Orbit, Plain jane and TexHex)—Kona is a classic of seating textiles from Pollack. Included is a selection of fabrics black option, Briquette a neutral beige and Blizzard is a clean, from the alphaPOLLACK collection. These fabrics are a result crisp white. of a unique relationship between Pollack and Alpha Workshops - a not-for-profit design studio located in new York City that trains and employs people living with HIV/AIDS in the decorative arts. 50 360steelcase.com Harder Working Spaces °
  • 51. STeelCaSe n eO C O n 2010 A B C D Staying the course for human and environmental health We’re continuing our commitment to deliver products that and pigments. The result: Basalt, a virtually VOC-free powder contribute to a sustainable future for the planet and its people. As coat paint that substantially increases paint usage efficiency we consider the impact of our products throughout their lifecycle, and virtually eliminates waste powder. we continue to uncover ways to innovate and make things better. Basalt, a very soft, very dark grey, can be used wherever we pVC-FREE EDGE BANDiNG (A) & pVC-FREE pOWER SOluTiONS (B) use paint today, and is offered as a textured finish. The result is a viable alternative that utilizes 85% recycled scrap material. As part of our continued commitment to be PVC-free, Steelcase is now shipping all 17 active solid colors and 7 wood grain ECOVATiVE ECOCRADlE ™ pACkAGiNG (D) 3mm and 1mm edge bands as standard on 12 product lines. As part of our strategic packaging initiative, starting in june This expands the offering announced last year from c:scape, we are using a new material, known as ecoCradle™ packaging. media:scape, elective elements 6 to include universal Work Grown and made with renewable resources such as cotton seed surfaces, Details AdjusTables, Kick, Currency, Groupwork and hulls and mushroom roots. more. Steelcase is using a proprietary polyolefin blend material to replace PVC in its work surface edge banding. This material It requires very little energy to produce yet provides the has been approved by McDonough Braungart Design Chemistry cushioning and strength of traditional synthetic material — (MBDC) for use in Cradle to Cradle CertifiedCM products. without the hydrofluorocarbon/non-biodegradable downside. When no longer needed, the packaging can be composted Most power solutions now offer a PVC-free option. and adds nutrients to the soil. In some cases it becomes part BASAlT pAiNT (C) of the earth again in as little as 45 days. Watching paint dry can be fun when you’re in a Steelcase plant. We collect over-spray material (materials not used during the coating process) and combine it with resin, texturing agents, 360steelcase.com Harder Working Spaces ° 51
  • 52. n eO C O n 2010 TURNSTONe Campfire™ Inspiration comes from experiences and sensations in This is Turnstone at its core - smart and simple solutions that everyday life. And life isn’t restricted to desks and chairs so bring out the best in entrepreneurial teams and companies. work shouldn’t be either. Sometimes the best way to get things Whatever the day brings, you can be assured there will always done is to curl up on the couch with a laptop or to meet friends be favorite places to help make the most of it. Places to escape at the café. Inspired by favorite indoor and outdoor places, and focus, to mingle and mind-meld, to meet and make it Campfire creates a familiar place for people to gather and happen. And enough options to have a favorite place for every collaborate, comfortably and informally. day of the week. 52 360steelcase.com Harder Working Spaces °
  • 53. DeTaIlS n eO C O n 2010 dash™ personal light The new dash personal task light from Details lets users easily and 360-degree rotating head gives users the ability to select position light to where it’s needed. Its double arm design gives between direct or indirect light. dash also includes a dimming users up to 32" of horizontal reach and 21" of vertical reach option that allows users to adjust light intensity. 360steelcase.com Harder Working Spaces ° 53
  • 54. n eO C O n 2010 NURTURe pocket™ Pocket is nurture’s new family of mobile workstations, designed to Pocket has a small footprint, is virtually noiseless and easily support the active work of health care professionals by accommo- handles a wide variety of technology – laptops, tablets, monitors, dating both the demands of the task at hand as well as supportive CPus, all-in-one – even pen & paper. Moveable magnetic acces- technology. Pocket encompasses three key design principles: sories along with non-prescribed surfaces and light storage are readily transformed to the work process of the user. Less is more Accommodate changing technology People do things differently… so let them. Tava™ nurture’s Tava offers a smart, beautiful collection of seating and With a high level of fit and finish, Tava features an expressed use more, with a statement of line that includes: guest chairs, lounge of mitered ash wood, carefully designed from all sides and angles. seating, benches, tables, and complementary casegood products The entire collection meets the functional rigors of today’s 24/7 designed for health care environments. Tava addresses the need health care environment with a refined, transitional style, which for beautiful design with appropriate function, promoting soothing features clean lines with a comfortable and robust construction. atmospheres and bringing hospitality elements into health care spaces to help reduce stress. 54 360steelcase.com Harder Working Spaces °
  • 55. COaleSSe n eO C O n 2010 SW_1™ SW_1 is a comprehensive new conferencing collection for the enhance social connectivity, help foster collaboration, and provide creative class. Designed by Scott Wilson and MInIMAL, it is a participants the freedom to change postures and positions while clear alternative to the generic conference room. It’s designed to remaining entirely engaged in their meetings. Emu Enea lottus café collection enhancements to the indoor-outdoor emu collection include enea Lottus, a family of chairs and tables for both public indoor cushions, a new conference table and new side chairs and private areas, addresses the increased trend for for emu Ivy. standing-height meeting areas and touch-down points, as well as the need for more social settings that support The new emu indoor cushions help bring the outdoors indoor the knowledge-creation process. to invigorate social settings in unconventional ways and add a high degree of comfort to the entire emu collection. The new emy Ivy enhancements extend the product to support outdoor and indoor meetings and dining. The table is supported with stacking side chairs to create a unified aesthetic. 360steelcase.com Harder Working Spaces ° 55
  • 56. j u n e 2010 COOpER-HEWiTT FEATuRES COBi The triennial “Why Design now?” exhibit at the Cooper-Hewitt, national Design Museum in new York celebrates “the most innovative designs at the center of contemporary culture.” Steelcase’s Cobi chair (opposite page), which introduced the new category of collaborative seating in 2008, is featured in the show, which runs until january 9. http://exhibitions.cooperhewitt.org/Why-Design-now/ ROAD WARRiORS NEED SpACE, TOO A recent Steelcase study of the hospitality industry found some real needs for harder working road warrior spaces: • better business workspaces can dramatically improve the biz guest experience • guests working in small groups of twos or threes need support for collaborative work • business meetings in hotels can be much better facilitated • settings with a range of privacy can greatly enhance guest productivity and comfort Learn more on the findings, and design concepts for improving space for business travelers, at steelcase.com ROGER THAT If you enjoyed the Q&A with Roger Martin, dean of the university of Toronto Rotman School of Management, check out his discussion last fall at The School of Design Strategics at Parsons The new School for Design in new York on design thinking online at youtube.com/watch?v=vKrC1nhwC5u. DESiGN READiNG The design blog by The Smithsonian Institution’s Cooper-Hewitt, national Design Museum, online at http://blog.cooperhewitt.org/, is among several worth reading. Besides links to a dozen other design blogs, it includes a story on Cooper-Hewitt Design Watch members visiting Steelcase to learn how media:scape® is changing the notion of workspaces as collaboration destinations. ONliNE WiND pOWER As a follow up to our recent focus on sustainability, you can see a live data feed of the Wege Wind energy Farm, provided by Steelcase, at work from Panhandle, Texas. Through May, the farm had generated enough power for over a thousand homes. steelcase.com/en/ company/sustainability/pages/wege-wind-farm.aspx. 56 360steelcase.com Harder Working Spaces °
  • 57. cobi® chair by Steelcase featured in the National Design Triennial: Why Design Now? The Smithsonian Institution’s Cooper-Hewitt, National Design Museum May 14, 2010 – January 9, 2011 New York, New York
  • 58. 360steelcase.com The magazine of workplace research, insight, and trends

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