Using Social Media to Automate Information for Reuse and Repurpose
1to AutomateInformation forReuse and RepurposeUsingSocialMediaWho is here? Look over the statements on the “Who ishere” Form When told to begin:Circulate around the room looking forpeople who match the statementsYou can use only one person for onestatementWhen you have found a match, writedown the persons nameBe prepared to share what you havediscovered
2Irons in the fire...AgendaPurpose for this presentationChannelsBlogsWeb videoWebinarsSocial networksApplicationsReuseRepurposingAutomateWhat if?Questions & Summary
3Who Is This Guy? CEO, Business TrainingResource 30 year veteran ofSales, Marketing,Quality, Training fora variety of largefirms Devilishly handsome(except for the baldpart)Purpose for this presentation Exposure Opportunity
4Purpose for this presentation Exposure Opportunity Careeradvancement Businessadvancement PersonaladvancementCommunication ModelPeople | Messages | MediaLanguageWritingMessages MediaSpeakingBloggingWeb VideoWebinarsSocial NetworksPeopleCommunication Model
5MessagesYou are more skilled than mostpeople in this areaBecause of this...Media Blogs
6Media Blogs Web VideoMedia Blogs Web Video WebinarsWebconferencing
7Media Blogs Web Video WebinarsWebconferencing Social NetworksBlogsWhy?
8What a Blog will do for you Engages readersWhat a Blog will do for you Engages prospects Add audio, video,articles, updates,coupons – at anytime
9What a Blog will do for you Engages prospects Add audio, video,articles, updates,coupons – at anytime Free to use --verylow cost tomaintainWhat a Blog will do for you Engages prospects Add audio, video,articles, updates,coupons – at anytime Free to use --verylow cost tomaintain Track and analyze
11Video – People Like To Watch YouTube Google video VimeoCreative Vado Flip Mino Kodak Zi6Where doesall thisvideo comefrom?You are the star Information Endorsements Event Reminders Updates Presentations Upload and link
13The Best Social network.. For Technical WritersBecause LinkedIn means BUSINESSLinkedIn provides you with Online resume Endorsements Job recommendations Company research Project research Group affiliations Oh...and networking Double oh...for free
14Reuse - DirectAssuming...You’re sittingon a big pileof contentReuse - DirectWordpress.comAllows you to sell digital downloads of your work Posting to yourown blog
15Reuse - Direct Posting to yourown blog Writing for otherblogsReuse - Direct Posting to yourown blog Writing for otherblogs Sell articles toarticledirectories
16Reuse - Direct Posting to yourown blog Writing for otherblogs Sell articles toarticledirectories Using Twitter andLinkedIn to notifythe massesReuse - Direct Posting to your ownblog Writing for otherblogs Sell articles toarticle directories Using Twitter andLinkedIn to notifythe masses Using Ping.fm tosimplifydistribution
22What if Something newcomes along? What Im doingno longerworks? What Im doingworksspectacularly?SummaryPurpose for this presentationChannelsBlogsWeb videoWebinarsSocial networksApplicationsReuseRepurposingAutomateWhat if?Summary & Questions
23QuestionsIf You Want Milk...Don’t sit on a stool in the middle ofa field...Waiting for a cow to back up to you.
24to AutomateInformation forReuse and RepurposeUsingSocialMediaThanks forParticipating!