Single Source Publishing: Utilizing XML and DITA

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Mike Stagnaro

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Single Source Publishing: Utilizing XML and DITA

  1. 1. Single Source PublishingUtilizing XML and DITA
  2. 2. AgendaSingle Source PublishingXML – eXtensible Markup LanguageXML Tools for DITAQuestions & AnswersDITA – Darwin Information Typing Architecture
  3. 3. The Challenge• Information available tothe customer is: Inaccurate Stale Inconsistent Unavailable Difficult to Use Too Much Not Enough• Leading to Challenges: Customer Satisfaction Customer Retention Revenue and ProfitsCompanies need to provide better information faster …
  4. 4. The Business Problem• Information• Personalized• Interactive• Multiple Formats• Multiple Devices• Security• Separate InformationSilos: Labor-intensive Time-consuming Expensive Slow InflexibleDeliver More:… while cutting costs.
  5. 5. Traditional Publishing ProcessReviewUpdateConvert,Clean up,Update,FormatReviewUpdateConvert,Clean up,Update,FormatReviewUpdateConvert,Clean up,Update,FormatConvert,Clean up,Update,FormatReviewUpdatePrint/PDFConvert,Clean up,Update,FormatReviewUpdateHTML/WebConvert,Clean up,Update,FormatReviewUpdateHandhelds=CostlyUnhappyCustomersProne toErrorsSlowOut-of-dateInformationHow can you improve your publishing process?Print DesignWeb DesignWirelessAuthors
  6. 6. Content Management – PartialSolutionReviewUpdateConvert,Clean up,Update,FormatReviewUpdateConvert,Clean up,Update,FormatReviewUpdateConvert,Clean up,Update,FormatAuthorsConvert,Clean up,Update,FormatReviewUpdatePrint/PDFConvert,Clean up,Update,FormatReviewUpdateHTML/WebConvert,Clean up,Update,FormatReviewUpdateHandheldsPrint DesignWeb DesignWirelessContentRepositoryIf content management isn’t enough, what else can you do?
  7. 7. Single Source Publishing ProcessAuthors = SubjectMatter ExpertsDesignersAccurate and timely information available when your customer needs it and inthe format they want it results in happy customers and repeat business.MultipleDocument TypesUserManualsTrainingMaterialsProductLabelsPromotionalMaterialsEngineeringSpecsRegulatorySubmissionsRepository ofReusable ContentComponentsAutomatedAssembly andPublishingServerPrint/PDFWeb/HTMLHandheldsWirelessDevicesCD-ROMMultiple Outputs=LowerCostAutomatic,On DemandGreaterAccuracyUp-to-dateInformationHappyCustomers
  8. 8. Enterprise Publishing Maturity ModelIncreasingImpactCostSavingsProductivityIncreasesImprovedAccuracyImprovedConsistencyMulti-Channel Publishing
  9. 9. Multi-Channel Publishing Authors are moreproductive Faster Time to Market Single Source of Data toCreate and Maintain More accurate,consistent, complete,timely and relevantinformationPrintEnterprisePublishingServerWebDTPWordHTMLCD-ROM
  10. 10. Enterprise Publishing Maturity ModelIncreasingImpactCostSavingsProductivityIncreasesImprovedAccuracyImprovedConsistencyMulti-Channel PublishingInformation Reuse
  11. 11. Information Reuse Reduces ContentCreation Costs Reduces ContentMaintenance Costs Reduces ContentTranslation Costs Increases ContentAccuracy
  12. 12. Enterprise Publishing Maturity ModelIncreasingImpactCostSavingsProductivityIncreasesImprovedAccuracyImprovedConsistencyMulti-Channel PublishingInformation ReuseDynamic Content
  13. 13. Dynamic ContentAutomated Assembly &Publishing ServerDatabaseProfilingDataMergeLinkResolutionCustomer-specific InfoCustomer-specific InfoContentRepository• Create Subsets of Master Documents• Integrate Business Data into Documents• Handle Static and Variable Links
  14. 14. Dynamic ContentAutomated Assembly &Publishing ServerDatabaseProfilingDataMergeLinkResolutionCustomer-specific InfoCustomer-specific InfoContentRepository More relevant information to Customers Easier Creation of New Products Fresher, Real-Time Information Information on Demand
  15. 15. Enterprise Publishing Maturity ModelIncreasingImpactCostSavingsProductivityIncreasesImprovedAccuracyImprovedConsistencyMulti-Channel PublishingInformation ReuseDynamic ContentContent Supply Chain
  16. 16. Content Supply Chain Simplify Distribution Simplify Sharing ofUpdates Easy Way to ShareImprovements Reduce or EliminateContent Creation Improved CustomerServiceYour SuppliersYouYour Customers
  17. 17. So…How do I get started?
  18. 18. Problems in Word Processing:Authors Waste Time…Re-creating information thatalready existsUpdating information that’s beencopied and pastedover and over againDecorating documentsConverting and re-formattingdocuments for differentmedia typesBottom line: Authors waste 1/3to 1/2 of their time on low-value work
  19. 19. Finding a Better WayCreate reusable information modules• Reuse by pointing, not copyingand pasting• Assemble for different purposesand audiencesRelieve authors from designing• Create media-independentinformation• Automatically publishSolution: XML authoring
  20. 20. What is XML?Language for creating and publishing information andfacilitating data interchangeIt stands for “eXtensible Markup Language”Three Components to an XML applicationXML is a means of adding “Structure and Intelligence” to typically unstructured informationApplying “Business Rules” to the authoring processData ModelStructure and RulesContentNarrative and DataStyle SheetsOutput presentations
  21. 21. XML AuthoringInternational informationstandard• “HTML with any tags youwant”• Everyone is using it!No styling: writers use tags toindicate meaningXML imposes rules• Rules = consistency• Downstream automationrequires consistency
  22. 22. A Short History of XML AuthoringCorporate executivessaw the benefit ofXML authoring andwanted it
  23. 23. A Short History of XML AuthoringThen the users saw thedemo, and thatkilled it
  24. 24. Benefit Now or Benefit Later?Users were told that XML authoring wouldbe “a little” difficult……but the organization will benefiton the back end.There is a difference between “Good”and “Good for you.”
  25. 25. Ice Cream is Good
  26. 26. Broccoli is Good for You
  27. 27. It Has To Be Good
  28. 28. DITA –Darwin Information Typing Architecture
  29. 29. DITA: A New ApproachDarwin Information Typing Architecture (DITA)• International XML standard for information• Rapidly gaining attention in technicalpublications departments worldwideAllows organizations to:• Create information in reusable modules• Automatically combine information fordifferent audiences• Automatically publish to print, web, others• Relieve knowledge workers from low-valuemanual work• Improve information quality: moreaccurate, consistent, up-to-date
  30. 30. DITA Defined• Darwin: DITA utilizes principles of inheritance forspecialization• Information Typing: DITA was originally designedfor technical information based on an informationarchitecture of Concept, Task and Reference• Architecture: DITA is a model for extension both ofdesign and of processes
  31. 31. Core DITA Topic Types – IT in DITATopicConcept Task ReferenceProvides backgroundinformation that users needto know.Provides quick access tofacts.Provides procedural detailssuch as step-by-stepinstructions.A unit of informationwhich is meaningfulwhen it stands alone.
  32. 32. Working with DITA Maps• Organizes a set of topics into hierarchies, tables, and differentkinds of groups (e.g. sequences, families, choices) Different organization for different deliverables – not just different formatsfor the same content Can reuse the same topic with different collections of topics Can provide multiple views on the same topics: by product, by task, …• Sets properties of the topic at a position within the map Properties include the title and metadata Change the title relative to the parent topic Metadata can identify a topic as advanced for one deliverable and basic foranother
  33. 33. XML Tools
  34. 34. Native XML Editors• PTC/Arbortext Epic• Xmetal• FrameMaker• XMLSpy• oXygen• Others
  35. 35. The Road to XML• Regardless of its appeal, mostDITA solutions cause too muchdisruption New authoring tools andtechniques Complicated content managementtools Extensive customization andintegration work• As a result, organizations find itdifficult to: Gain user acceptance Train users quickly Gain widespread participation
  36. 36. The Easy Path to XMLA cohesive suite of DITA tools based onthe Microsoft® Office System• Ready to use out-of-the-box: savemonths of integration effort• Create DITA content in Microsoft Word• Collaborate on DITA components inMicrosoft SharePointEasy to learn, support, and useEases the path to DITA publishingSpeeds up multi-platform productdeliveryDITA
  37. 37. Questions & Answers
  38. 38. Thank YouMike Stagnaro(610) 665-4322mstagnaro@quark.com

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