AgendaSingle Source PublishingXML – eXtensible Markup LanguageXML Tools for DITAQuestions & AnswersDITA – Darwin Information Typing Architecture
The Challenge• Information available tothe customer is: Inaccurate Stale Inconsistent Unavailable Difficult to Use Too Much Not Enough• Leading to Challenges: Customer Satisfaction Customer Retention Revenue and ProfitsCompanies need to provide better information faster …
The Business Problem• Information• Personalized• Interactive• Multiple Formats• Multiple Devices• Security• Separate InformationSilos: Labor-intensive Time-consuming Expensive Slow InflexibleDeliver More:… while cutting costs.
Traditional Publishing ProcessReviewUpdateConvert,Clean up,Update,FormatReviewUpdateConvert,Clean up,Update,FormatReviewUpdateConvert,Clean up,Update,FormatConvert,Clean up,Update,FormatReviewUpdatePrint/PDFConvert,Clean up,Update,FormatReviewUpdateHTML/WebConvert,Clean up,Update,FormatReviewUpdateHandhelds=CostlyUnhappyCustomersProne toErrorsSlowOut-of-dateInformationHow can you improve your publishing process?Print DesignWeb DesignWirelessAuthors
Content Management – PartialSolutionReviewUpdateConvert,Clean up,Update,FormatReviewUpdateConvert,Clean up,Update,FormatReviewUpdateConvert,Clean up,Update,FormatAuthorsConvert,Clean up,Update,FormatReviewUpdatePrint/PDFConvert,Clean up,Update,FormatReviewUpdateHTML/WebConvert,Clean up,Update,FormatReviewUpdateHandheldsPrint DesignWeb DesignWirelessContentRepositoryIf content management isn’t enough, what else can you do?
Single Source Publishing ProcessAuthors = SubjectMatter ExpertsDesignersAccurate and timely information available when your customer needs it and inthe format they want it results in happy customers and repeat business.MultipleDocument TypesUserManualsTrainingMaterialsProductLabelsPromotionalMaterialsEngineeringSpecsRegulatorySubmissionsRepository ofReusable ContentComponentsAutomatedAssembly andPublishingServerPrint/PDFWeb/HTMLHandheldsWirelessDevicesCD-ROMMultiple Outputs=LowerCostAutomatic,On DemandGreaterAccuracyUp-to-dateInformationHappyCustomers
Multi-Channel Publishing Authors are moreproductive Faster Time to Market Single Source of Data toCreate and Maintain More accurate,consistent, complete,timely and relevantinformationPrintEnterprisePublishingServerWebDTPWordHTMLCD-ROM
Dynamic ContentAutomated Assembly &Publishing ServerDatabaseProfilingDataMergeLinkResolutionCustomer-specific InfoCustomer-specific InfoContentRepository• Create Subsets of Master Documents• Integrate Business Data into Documents• Handle Static and Variable Links
Dynamic ContentAutomated Assembly &Publishing ServerDatabaseProfilingDataMergeLinkResolutionCustomer-specific InfoCustomer-specific InfoContentRepository More relevant information to Customers Easier Creation of New Products Fresher, Real-Time Information Information on Demand
Problems in Word Processing:Authors Waste Time…Re-creating information thatalready existsUpdating information that’s beencopied and pastedover and over againDecorating documentsConverting and re-formattingdocuments for differentmedia typesBottom line: Authors waste 1/3to 1/2 of their time on low-value work
Finding a Better WayCreate reusable information modules• Reuse by pointing, not copyingand pasting• Assemble for different purposesand audiencesRelieve authors from designing• Create media-independentinformation• Automatically publishSolution: XML authoring
What is XML?Language for creating and publishing information andfacilitating data interchangeIt stands for “eXtensible Markup Language”Three Components to an XML applicationXML is a means of adding “Structure and Intelligence” to typically unstructured informationApplying “Business Rules” to the authoring processData ModelStructure and RulesContentNarrative and DataStyle SheetsOutput presentations
XML AuthoringInternational informationstandard• “HTML with any tags youwant”• Everyone is using it!No styling: writers use tags toindicate meaningXML imposes rules• Rules = consistency• Downstream automationrequires consistency
A Short History of XML AuthoringCorporate executivessaw the benefit ofXML authoring andwanted it
A Short History of XML AuthoringThen the users saw thedemo, and thatkilled it
Benefit Now or Benefit Later?Users were told that XML authoring wouldbe “a little” difficult……but the organization will benefiton the back end.There is a difference between “Good”and “Good for you.”
DITA: A New ApproachDarwin Information Typing Architecture (DITA)• International XML standard for information• Rapidly gaining attention in technicalpublications departments worldwideAllows organizations to:• Create information in reusable modules• Automatically combine information fordifferent audiences• Automatically publish to print, web, others• Relieve knowledge workers from low-valuemanual work• Improve information quality: moreaccurate, consistent, up-to-date
DITA Defined• Darwin: DITA utilizes principles of inheritance forspecialization• Information Typing: DITA was originally designedfor technical information based on an informationarchitecture of Concept, Task and Reference• Architecture: DITA is a model for extension both ofdesign and of processes
Core DITA Topic Types – IT in DITATopicConcept Task ReferenceProvides backgroundinformation that users needto know.Provides quick access tofacts.Provides procedural detailssuch as step-by-stepinstructions.A unit of informationwhich is meaningfulwhen it stands alone.
Working with DITA Maps• Organizes a set of topics into hierarchies, tables, and differentkinds of groups (e.g. sequences, families, choices) Different organization for different deliverables – not just different formatsfor the same content Can reuse the same topic with different collections of topics Can provide multiple views on the same topics: by product, by task, …• Sets properties of the topic at a position within the map Properties include the title and metadata Change the title relative to the parent topic Metadata can identify a topic as advanced for one deliverable and basic foranother
The Road to XML• Regardless of its appeal, mostDITA solutions cause too muchdisruption New authoring tools andtechniques Complicated content managementtools Extensive customization andintegration work• As a result, organizations find itdifficult to: Gain user acceptance Train users quickly Gain widespread participation
The Easy Path to XMLA cohesive suite of DITA tools based onthe Microsoft® Office System• Ready to use out-of-the-box: savemonths of integration effort• Create DITA content in Microsoft Word• Collaborate on DITA components inMicrosoft SharePointEasy to learn, support, and useEases the path to DITA publishingSpeeds up multi-platform productdeliveryDITA