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Pinterest for the Technical Communicator
Pinterest for the Technical Communicator
Pinterest for the Technical Communicator
Pinterest for the Technical Communicator
Pinterest for the Technical Communicator
Pinterest for the Technical Communicator
Pinterest for the Technical Communicator
Pinterest for the Technical Communicator
Pinterest for the Technical Communicator
Pinterest for the Technical Communicator
Pinterest for the Technical Communicator
Pinterest for the Technical Communicator
Pinterest for the Technical Communicator
Pinterest for the Technical Communicator
Pinterest for the Technical Communicator
Pinterest for the Technical Communicator
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Pinterest for the Technical Communicator

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Karen Flam

Karen Flam

Published in: Education, Technology, Sports
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Transcript

  • 1. Pinterest for the Technical Communicator Karen Flam karenflam@yahoo.com @karenflam http://www.linkedin.com/in/kflam
  • 2. • What is Pinterest? • How to use it • WHY??? (WIIFM?) • Specific applications for Technical Communicators • New Features
  • 3. What is ? • Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. • Users can browse other pinboards for inspiration, 're-pin' images to their own collections or 'like' photos.
  • 4. What is ? (Continued) • Pinterest's mission is to "connect everyone in the world through the 'things' they find interesting ". • Founded in 2009 by Ben Silbermann (of West Des Moines, Iowa), Paul Sciarra, and Evan Sharp.
  • 5. What is ? (Continued) • Pinterest became the fastest site in history to break through the 10 million unique visitor mark. • With an initial Closed-Beta population of 5,000 users in 2010, Pinterest now has over 12 million users.
  • 6. Who uses ? According to Google Ad Planner: •Pinterest's user base is made up of 80% women. •Over half of those using Pinterest fall into the 25-44 age range (30% 25-34 / 25% 35-44).
  • 7. Why ? • Organize • Re-purpose • Add Creativity
  • 8. Email Notifications - Immediate
  • 9. Email Notifications - Weekly
  • 10. DEMO http://www.pinterest.com
  • 11. Contests From Awesome to Annoying in just 30 days
  • 12. Whole Foods Cookie Swap –
  • 13. Of special “pInterest” http://pinalytics.co.uk/ • Analytics • Copyright Infringement • Phishing Scams
  • 14. Unique Uses Wall Street Journal
  • 15. Unique Uses - Peugeot
  • 16. Thank you for your attention! Karen Flam karenflam@yahoo.com @karenflam http://www.linkedin.com/in/kflam

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