Content problems. We all have them: Your clients can't get your copy on time. Marketing's massive paragraphs break your tidy designs. Or maybe your site's overflowing with stuff, and no one's responsible for keeping track of where things are and why they're there.
Content strategy to the rescue, right? Well, sorta.
It'd be nice if a few well-placed deliverables could solve the problem. But editorial plans and style guides won't change things. Neither will structured content and a custom CMS. We can't mastermind solutions and expect them to stick in organizations full of complex people, histories, and challenges.
When it comes to improving content, it's not about fixing. It's about facilitating—helping
organizations adapt, so their content can adapt with them. If you're used to designing and
building, this is a big shift—and one that'll take some getting used to. In this talk, you'll learn:
•Where you fit into the content strategy process, regardless of your role
•How to facilitate tough conversations and get people talking about content early and often
•How to empower people to work together across departments, disciplines, and teams
Presenter: Sara Wachter-Boettcher