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Build your personal brand in just 15 minutes
 

Build your personal brand in just 15 minutes

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Presentation for the 2013 Mid-Atlantic Technical Communication Conference by Adriane Hunt

Presentation for the 2013 Mid-Atlantic Technical Communication Conference by Adriane Hunt

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  • Welcome!
  • Whether you’re job hunting, blogging, tweeting, or concentrating on professional development goals, you should know what the world sees when they want to know more about you.
  • What does your personal brand look like? Do your industry peers even know you’re there?
  • This is a typical exercise that you may have seen if you have done any reading about personal branding. Before you can build or improve your personal brand, you need to know what others can learn about you online.
  • Search results on my own name are exactly as I want them to be. My professional and career information is what I want others to see first; I make sure it is always up to date.As a representative of my company, I want to project a professional image that reflects well on myself and my employer.I use LinkedIn and Twitter regularly. These are the primary places where I want my online persona to be displayed.Where do you want your online persona to be most prominent?What did your search results reveal?
  • Without logging in, search the social media channels and other online tools you use regularly to see publically-accessible information about you.Suggestion: Repeat the search exercise for as many search engines and channels as possible.
  • What goals do you have for your personal brand?Everyone’s motivations are different when it comes to personal branding (job hunting, getting noticed by your employer, or simply wanting to engage with other professionals in your profession to share ideas, etc.) The reason it’s called personal branding is because it’s personal to you---you shape the persona that you want others to see.Develop and record your goals. Review the goals quarterly to ensure that they are still the goals you want to achieve.
  • What are your search results?Do others see you as a professional or not?Example: Is your personal Facebook page open to the world? (That may or may not be something you want.)
  • Suggestion: Tackle personal accounts first and make them private, then create professional accounts to shape your personal brand.If using corporate resources for Twitter, Facebook, user groups, or other social media channels, be sure you know your organization’s rules and get the appropriate permissions, especially before engaging customers via social media. Project a friendly, professional persona in all communicationsand follow your organizations established best practices for using social media.
  • Suggestion: Tackle personal accounts first and make them private, then create professional accounts to shape your personal brand.If using corporate resources for Twitter, Facebook, user groups, or other social media channels, be sure you know your organization’s rules and get the appropriate permissions, especially before engaging customers via social media. Project a friendly, professional persona in all communications and follow your organizations established best practices for using social media.
  • This first step is key (and it’s only a coffee break):Make the time and commit to those 15 minutes!You won’t be able to build your personal brand overnight. Small steps are the key to progress and success.Suggestion: If you did not prioritize your action list, go back and do that now so you can tackle the highest-priority personal branding changes first.After your 15 minutes, check completed items off the action list and move on with your day---you’ll be back tomorrow to make other improvements to your online persona!
  • Your personal brand is never “complete”. Just as your career continues to evolve, so does your personal brand!Once established, maintain a regular online presence and be an active and engaged participant in user groups, forums,discussions, etc.Keep up with industry-specific news and events (there may be a blog waiting there for you to write!)Hone your professional contact list. Surround yourself with professionals you trust and respect.Revise your goals and action list regularly.
  • There are thousands of articles, blogs, books, and online resources related to personal branding. Start at your local library and see what you can discover!
  • Questions?

Build your personal brand in just 15 minutes Build your personal brand in just 15 minutes Presentation Transcript

  • Build Your Personal Brand in Just 15 Minutes a Day Adriane Hunt STC-PMC Mid-Atlantic Conference March 8, 2013 Follow me on Twitter: @adrianehuntCopyright © 2013 CA. All rights reserved. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
  • What is personal branding? Who are you? What skills and expertise do you have to offer? How do others perceive you?2 Copyright © 2013 CA. All rights reserved. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
  • What is your personal brand?Your personal brand is composed of your online persona,presence, and activities that shape others’ perceptions of you.How do others perceive you online? ? Take control of your personal brand. Make sure it reflects the person that you want others to see.3 Copyright © 2013 CA. All rights reserved. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
  • What does your online persona say about you?It’s all about perception…1. Select Google™ or another online search engine.2. Type your name and press Enter.3. What do you see? Search: <your name here>4 Copyright © 2013 CA. All rights reserved. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
  • Are the search results what you expected?5 Copyright © 2013 CA. All rights reserved. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
  • Develop the online persona you want the world to see!Where do I start?1. Define the goals for your personal brand.2. Do the online search exercise.3. Create an action list of items you want to change.4. Commit to 15 minutes a day, tackle one item at a time.5. Check progress regularly to ensure that your personal brand development is on track.6 Copyright © 2013 CA. All rights reserved. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
  • 1. Define the goals for your personal brandSome ideas: – Job search (you want your professional persona to appear first in online search results) – Become a relevant and respected contributor in your industry – Engage with customers on behalf of your employer (with approval) – Achieve professional performance or development goals – Build online credibility as a known and trusted SME in your field – What else? Be realistic with goals! Remember, you will only spend 15 minutes a day building your personal brand.7 Copyright © 2013 CA. All rights reserved. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
  • 2. Do the online search exercise Start with popular search engines like Google™, Search: <your name here> Yahoo®, and bing™ Search LinkedIn®, Facebook, Twitter, and other social media channels you use regularly Search online image-only sites Determine what you do and do not want to be visible to others Record the search results Change account privacy settings so that only the information you want others to see is visible8 Copyright © 2013 CA. All rights reserved. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
  • 3. Create an action list of items you want to changeExample: Resource/Channel Search Results & My Research ActionFacebook (personal) It’s worse than I imagined! • Change all settings to Friend access only.Facebook (professional) I don’t have one. Do I need one? • If I create an account, can I keep it fresh and interesting? • If Yes, plan content and get approvals (if company-sponsored).LinkedIn (professional) Profile out of date, contacts out • Revise profile to reflect my current information of date, old photo and professional contacts/colleagues only. • Add a new professional photo. • Join professional groups I will monitor and contribute to.My online blog Looks unprofessional - I posted 2 • Remove account unless I can commit to(professional) blogs, then stopped for over a blogging regularly. year.User groups (professional) Good opportunity-my company • Join company-sponsored groups to engage sponsors 20! with customers (with approval) 9 Copyright © 2013 CA. All rights reserved. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
  • 3. Create an action list of items you want to change (cont’d)Example: Resource/Channel Search Results & Research ActionTwitter (professional) I don’t have a personal or • Create account using my real name. professional account. • Decide how often to tweet and what I can share that would interest my corporate Can I keep up with this? Do my contacts and industry professionals and help customers use it? Will my me increase my followers. company allow it and if so, what • Take advantage of prescheduled tweets. are the rules? • Follow my company’s Twitter accounts and our customers. • Understand and follow the rules for using Twitter and other social media channels in my company.Industry-specific I am not a member of any online • Select 1 or 2 industry-specific groups toorganizations I belong to groups. Oops. contribute to and monitor and help build my credibility in this space.Image boards (personal) Do I want people to be able to • No action required. find me and see my images? • I’m okay if professional contacts and Should I use my real name? prospective employers view my images – there’s nothing offensive there. 10 Copyright © 2013 CA. All rights reserved. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
  • 4. Commit to 15 minutes a day, tackle one item at a time  Block out 15 minutes on your daily calendar  Work on only item at a time from your action list  When time is up, STOP  Repeat daily Building your personal brand takes time. Small steps are the key to progress and success.11 Copyright © 2013 CA. All rights reserved. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
  • 5. Check progress regularly to ensure that your personalbrand development is on track  Review personal branding goals regularly to ensure that they are still the goals you want to achieve  Once your personal brand is established, consider new ways you can enhance it  Maintain a regular online presence and be an active contributor to discussions  Revise your action list monthly Your personal brand is waiting for you to create it, 15 minutes at a time. Good Luck!12 Copyright © 2013 CA. All rights reserved. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
  • Some Personal Branding Resources  3 Steps To Build Your Personal Brand For Tomorrows Business – http://www.forbes.com/sites/netapp/2013/02/06/cio-personal-branding/  Build A Personal Brand, Not Just A Career – http://www.forbes.com/sites/lisaquast/2012/11/19/build-a-personal-brand-not-just-a-career/  6 Ways to Start Building Your Personal Brand Now – http://theundercoverrecruiter.com/6-ways-start-building-your-personal-brand-now/  Build Your Brand – http://career-advice.monster.com/job-search/professional-networking/build-your-brand/article.aspx  Personal Branding Network on LinkedIn – http://www.linkedin.com/groups/Personal-Branding-Network-37401?home=&gid=37401&trk=anet_ug_hm  Many more resources are available via online search!13 Copyright © 2013 CA. All rights reserved. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
  • Questions?