Your SlideShare is downloading. ×
0
crossroads plus sign                   (poss denote christianity and therefore connote        crucifix         suffering o...
Pierce – Divide SIGNS up into 4 different kinds:Arbitrary: no relationship between sign and signified e.g word‘daffodil’ a...
This biohazard sign is acompletely conventionalsymbol with no inherent  relationship to what it      represents.
Also  CONVENTIONALsigns e.g. ‘NO’ circlewith cross through it
Roland Barthes - French semiologistDenotation = literal or obvious meaningConnotation = potential or suggestedmeaning e.g....
‘Let us deconstruct this text’
Iconic sign (it is a photo of a real person,      Symbolic – the photo was widely circulated and     tanks etc and visuall...
Some definitions you should know:DenotationConnotationPolysemicOpen/closed textPreferred readingAberrant decodingAnchorage...
Intertextuality
Anchorage (used wrongly)
1. languages of media and analysing images
1. languages of media and analysing images
1. languages of media and analysing images
1. languages of media and analysing images
1. languages of media and analysing images
1. languages of media and analysing images
Upcoming SlideShare
Loading in...5
×

1. languages of media and analysing images

651

Published on

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
651
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
83
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "1. languages of media and analysing images"

  1. 1. crossroads plus sign (poss denote christianity and therefore connote crucifix suffering or oppression or sacrifice)
  2. 2. Pierce – Divide SIGNS up into 4 different kinds:Arbitrary: no relationship between sign and signified e.g word‘daffodil’ and actual daffodilIconic: resemble what they signify e.g. photo of daffodil, icon ofJesus resembles actual Jesus, some computer iconsIndexical: act as evidence of the signified e.g. smoke of fire,sweat of effort, spots of measlesSymbolic: linked arbitrarily to referents e.g. crown as symbol ofmonarchy
  3. 3. This biohazard sign is acompletely conventionalsymbol with no inherent relationship to what it represents.
  4. 4. Also CONVENTIONALsigns e.g. ‘NO’ circlewith cross through it
  5. 5. Roland Barthes - French semiologistDenotation = literal or obvious meaningConnotation = potential or suggestedmeaning e.g. + is sign which has manyliteral and potential meanings.
  6. 6. ‘Let us deconstruct this text’
  7. 7. Iconic sign (it is a photo of a real person, Symbolic – the photo was widely circulated and tanks etc and visually resembles its interpreted. Became a symbol of western referent.) democracy/consumerism vs. totalitarian communism Indexical sign ( the light and shadow act asevidence of time of day, weather etc. The photo and video shot at same time used as political evidence too.
  8. 8. Some definitions you should know:DenotationConnotationPolysemicOpen/closed textPreferred readingAberrant decodingAnchorage – fixed usually with captionIntertextuality
  9. 9. Intertextuality
  10. 10. Anchorage (used wrongly)
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×