1. languages of media and analysing imagesPresentation Transcript
crossroads plus sign (poss denote christianity and therefore connote crucifix suffering or oppression or sacrifice)
Pierce – Divide SIGNS up into 4 different kinds:Arbitrary: no relationship between sign and signified e.g word‘daffodil’ and actual daffodilIconic: resemble what they signify e.g. photo of daffodil, icon ofJesus resembles actual Jesus, some computer iconsIndexical: act as evidence of the signified e.g. smoke of fire,sweat of effort, spots of measlesSymbolic: linked arbitrarily to referents e.g. crown as symbol ofmonarchy
This biohazard sign is acompletely conventionalsymbol with no inherent relationship to what it represents.
Also CONVENTIONALsigns e.g. ‘NO’ circlewith cross through it
Roland Barthes - French semiologistDenotation = literal or obvious meaningConnotation = potential or suggestedmeaning e.g. + is sign which has manyliteral and potential meanings.
‘Let us deconstruct this text’
Iconic sign (it is a photo of a real person, Symbolic – the photo was widely circulated and tanks etc and visually resembles its interpreted. Became a symbol of western referent.) democracy/consumerism vs. totalitarian communism Indexical sign ( the light and shadow act asevidence of time of day, weather etc. The photo and video shot at same time used as political evidence too.
Some definitions you should know:DenotationConnotationPolysemicOpen/closed textPreferred readingAberrant decodingAnchorage – fixed usually with captionIntertextuality