• Save
20110819
Upcoming SlideShare
Loading in...5
×
 

20110819

on

  • 565 views

 

Statistics

Views

Total Views
565
Views on SlideShare
510
Embed Views
55

Actions

Likes
1
Downloads
0
Comments
0

1 Embed 55

http://www.asiadigitalmap.com 55

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • http://www.youtube.com/watch?v=hC_M6PzXS9g
  • What is Google+Where does Google+ fit in (to our daily online/mobile routine)?Brand applicationGetting started
  • Launched on June 28, 2011, Google plus is a social platform that can be fully integrated into our every day online activities.Think about these questions: What is your email? Where do you search? Where do you read your RSS? What web browser do you use? Where do you watch most of your online videos? What types of ads do you use? If you use an online calendar, where is that calendar located? What online map service do you use? For billions of people worldwide, the answer to this question is Google, or a product of Google (e.g. YouTube). Then why not merge your online activities with your social network and consolidate all your needs into one platform. That is what Google+ does. Many services have already been incorporated into this revolutionary platform and new features are being added all the time.
  • Source: http://mashable.com/2011/08/02/google-plus-25-million-visitors/#view_as_one_page-gallery_box2035
  • Source: http://mashable.com/2011/08/02/google-plus-25-million-visitors/#view_as_one_page-gallery_box2035U.S. leads in Google+ visitors, but India holds a strong 2nd position.Google+ grew much faster than Facebook, Twitter and MySpace did in a comparable time perioed
  • Source: http://mashable.com/2011/08/02/google-plus-25-million-visitors/#view_as_one_page-gallery_box2035Engagement still increasing, though not as quickly as the prior weekPeople are spending more time, on average, on Google+ each week
  • Source: http://mashable.com/2011/08/02/google-plus-25-million-visitors/#view_as_one_page-gallery_box2035Evidence suggests Critical Mass may be achieved for social networking sites between 15-20% market penetrationComScore believes that to hit critical mass, a social network has to hold 15-20% of the market.
  • Source:http://mashable.com/2011/08/02/google-plus-25-million-visitors/#view_as_one_page-gallery_box2035Facebook still dominates U.S. social networking market, while Linkedin, Myspace and Twitter have established positionsGoogle+ has achieved fast growth, but it still has a ways to go to catch up to the other social networks.
  • Source: https://plus.google.com/106189723444098348646/posts/dRtqKJCbpZ7http://www.businessinsider.com/google-plus-growth-25-million-users-2011-8
  • In this day and age, we organize our contacts through online or mobile platforms, but often they are grouped together as one big lot. Google+ circles allows you to arrange your friends in a way that makes sense and share specific content with only the groups you want rather than instantly to everyone you know.
  • In the real world, sometimes you bump into friends on the street. With people spending more and more time online these days, Google has pulled this random meet-up concept into their Google+ platform with the hangout feature, which allows people to find each other online and have a quick chat or share a video with each other.
  • Google search is used for 34,000 searches per second (2 million per minute; 121 million per hour; 3 billion per day; 88 billion per month.) (source: http://www.slideshare.net/BhavinPatel15/googlethestudyofsearchology-110809202142phpapp01) With sparks, Google has turned this powerful tool into a customizable feature that allows you to access the latest news on topics of your choosing with just one click.
  • Consumers worldwide will send more than 7 trillion SMS messages in 2011. (ABI Research) (source: http://realtimemarketer.com/61-mobile-stats-any-marketer-can-use/)texts or instant messages are sent via mobile every day. Google has made their Google+ platform a handle tool for mobile devices with their Huddle feature.
  • Build Circles for targeted groups of customers, suppliers, partners, prospects, and even other employees.Segmenting and organize brand fans/customers/influencers for insights Could even consider “test circles” for followers they want to use as focus groups or test groups
  • Listen. Loudly. Setup a Spark for your brand name and read it. This is what your biggest fans and employees may have already done. Demonstrate to the community that you are listening by replying to their posts.
  • http://searchengineland.com/how-being-friends-on-google-leads-to-better-rankings-87376http://www.seochat.com/c/a/Google-Optimization-Help/Google-Plus-Affecting-Google-Searches/I “know” Ford, which is why Ford’s page is showing up in the top three results. When I’m logged out, and Google can’t tell that I know Ford, the page appears 24th, which means it’s effectively invisible.
  • http://www.prfriend.com/how-to-use-google-plus-1-in-your-business/Encourage users to “+1” search listingsThe biggest advantage of the Google Plus One button is the unique way in which it can generate more traffic to a business’s presence on the World Wide Web based on recommendations made by every day people who have encountered some aspect of the business online. Rather than only having the information shared with an online user’s contacts for one particular social media network, such as in the case of the Facebook like button, Google Plus 1 shares the recommendation with anyone that types Google in their web browser in an attempt to conduct an online search. Simply put, it is the ultimate form of business referral that can reach a multitude of people – more people than within the reach of Facebook.The Google Plus 1 button can benefit your business in three distinct ways: through a Google search, presence on your actual business website, and if your business has opted to enroll in Google Ads.What Google is doing is adding the social element to online searching by enabling online users to recommend products and services. Because Google is the giant among Internet search engines, the Google Plus 1 feature can help businesses that take advantage of the feature. When users click on the Google Plus 1 button for your business, it is like receiving a seal of approval from the virtual world.
  • Use as a collaboration platform for teamsIntegration with Google DocsVideo chat
  • Ford EuropeCaption this!Add your caption as a comment. The caption with the most +1′s after set time period wins a copy of the new DiRT3 game on the platform of their choice (PS3, XBox360, PC).
  • Access to senior leadership is a fantastic surprise and delight that your early adopter fans will love. Keep them as long as they are meaningful, but leave the community wanting more. Alternative uses for Hangouts may include focus groups, Q&As and even just general jam sessions (provided this is of value to your community).

20110819 20110819 Presentation Transcript

  • Speakers
    @ThomasCrampton
    APAC Director
    Ogilvy
    @JohnStauffer
    Regional Director, Hong Kong
    Ogilvy
  • Need advice?
    The Social@ team is at your service, but we need:
    Involvement early in the process
    A clear brief
    Sufficient time to respond
    Email:
    thomas.crampton@ogilvy.com
    john.stauffer@ogilvy.com
  • a new approach to social
  • Agenda
  • Agenda
    What is Google+?
  • Where G+ Fits In
    Brand Application
    Getting Started
    What is Google+
    Google+: Social integration
  • Where G+ Fits In
    What is Google+
    Brand Application
    Getting Started
    25 million unique visitors in month 1
    Source: comScore research, July 24, 2011
  • Where G+ Fits In
    What is Google+
    Brand Application
    Getting Started
    The fastest growing site (ever)
    Source: comScore research, July 24, 2011
  • Where G+ Fits In
    What is Google+
    Brand Application
    Getting Started
    Average usage days per visitor
    Source: comScore research, July 24, 2011
  • Where G+ Fits In
    What is Google+
    Brand Application
    Getting Started
    The Critical Mass theory
    Source: comScore research, July 24, 2011
  • Where G+ Fits In
    What is Google+
    Brand Application
    Getting Started
    Social networking trends (U.S.)
    Source: comScore research, July 24, 2011
  • Where G+ Fits In
    What is Google+
    Brand Application
    Getting Started
    Google+: More numbers
    Google’s +1 button is being served 2.3 billion times a day
    Share
    Over 1 billion items are shared and received each day
    Source: Larry Page quarterly earnings remarks, July 2011, comScore
  • Agenda
    Where does Google+ fit in?
  • Where G+ Fits In
    What is Google+
    Brand Application
    Getting Started
    Circles: Categorize connections
  • What is Google+
    Where G+ Fits In
    Brand Application
    Getting Started
    Hangout: Unplanned meet-ups
  • What is Google+
    Where G+ Fits In
    Brand Application
    Getting Started
    Sparks: Content you like
  • What is Google+
    Where G+ Fits In
    Brand Application
    Getting Started
    Huddle: Group chat
  • What is Google+
    Where G+ Fits In
    Brand Application
    Getting Started
    Games: Social gamification
  • Agenda
    Brand Application
  • Where G+ Fits In
    What is Google+
    Brand Application
    Getting Started
    Targeted group circles
    Hong Kong Brand Ambassadors
    25
    New customers from July campaign
    213
    Blog Influencers
    50
    Customers
    Customers
    Suppliers
    11
    Long-time customers
    (2 yr +)
    1,124
    July campaign participants
    617
    Twitter Influencers
    SE Asia
    112
    Offline Influencers
    32
  • Where G+ Fits In
    What is Google+
    Brand Application
    Getting Started
    Active listening
    Brand
    Ford Hybrid
    Ford Fiesta
    Products
    Competitors
    Ford
    Toyota
  • Where G+ Fits In
    Brand Application
    What is Google+
    Getting Started
    The power of a “follow”
    Not Ford follower, ranks 25
    Ford follower, Ford ranks 3
  • Where G+ Fits In
    What is Google+
    Brand Application
    Getting Started
    Encourage users to +1
    Google Ads
    Google Search
    Website Integration
  • Where G+ Fits In
    What is Google+
    Brand Application
    Getting Started
    Internal team collaboration
    Integration with Google Docs:
    Video chat:
  • Where G+ Fits In
    Brand Application
    What is Google+
    Getting Started
    Case study: Ford’s “Caption this!”
  • Where G+ Fits In
    Brand Application
    What is Google+
    Getting Started
    Case study: Ford hangout parties
  • Agenda
    Getting Started
  • Where G+ Fits In
    Getting Started
    What is Google+
    Brand Application
    How do I get started?
    • Create circles. Add influencers and other contacts to develop relationships
    • Create sparks to monitor your brand and industry trends
    • Use hangouts for internal and external meetings
    • Create your own Conversation Calendar
    • Use Google +1
    • Keep an eye on Google Labs and early adopting brands (e.g. Ford, Starbucks)
  • Where G+ Fits In
    Getting Started
    What is Google+
    Brand Application
    What may come next?
    A fresh approach to customer service and engagement
    If Circles become public, customers could subscribe to channels
    Social care staff could drive customers into Video Hangouts
  • Where G+ Fits In
    Getting Started
    What is Google+
    Brand Application
    What may come next?
    B2B sales force enablement
    Google+ may challenge LinkedIn as it attracts business users with Google Apps integration
    Cultivate streams and customer circles to find lead gen opportunities and deliver thought leadership
  • Thank you!