STA Explorers social media toolkitPresentation Transcript
STA Explorers social media toolkit
What’s social media?
Any interactive online media
It’s all about creating, sharing and discussing: the people have the power
1.5 billion people have PC and mobile internet access across the world
At some stage, 90% of them interact with the 5 million + social media communities online
Social media sites include blogs, microblogs, forums, social networks, photo and video sharing sites, social bookmarking sites and many, many more
It’s big, it’s powerful and it’s ours
What’s an STA Explorer?
An adventurous travel and social media pioneer, who’s showing others just how brilliantly you can use the internet to share your experiences when travelling
Someone who has booked their trip with STA Travel and who is also willing to tell it like it is about their experiences of STA, such as staff, deals and tours
We’re working on the premise that people going away don’t want to speak to a slick travel salesman in a suit or trawl through glossy tourist-trap brochures - they want to see what real people are saying about their experiences of planning, funding, booking and of course actually going on their trip, in an honest, direct, and entertaining way.
Why is it brilliant?
You’ll make like-minded friends, contacts and travel buddies from all over the world.
You’ll know how to use all the best social media tools to make a name for yourself online, not just as a traveller but as a tech-savvy mover and shaker. It’s a habit. You’ll get hooked.
This is brilliant to show to employers. People have even written books and made films thanks to social media.
You’re giving people advice, tips and entertaining insights into the whole big damn world and what it’s like to travel in it: broadening your horizons and their own
Why is it brilliant?
You’re helping other travellers get honest, independent, detailed opinions about the experience of booking and travelling with STA Travel. That means they can make the right decisions. They’ll love you for it.
You’ll have an amazing multimedia record of your travels (and whatever else you want to discuss and share) for you, your friends and your family
Travel + social media =
Travelling and social media are made for each other: the world is your inspiration and your audience. People WANT your thoughts, your advice, your images, your insights
It can be useful, entertaining, engaging, multimedia, silly, sad, sweet and even life changing.
Here’s a few examples why:
Now over to you…
Make the STA Explorer project your own. Whether you’re writing your blog posts, taking photos, making a video or just chatting in forums, be yourself and express yourself - be original and creative, that way it’s bound to be good. Surprise us! Surprise yourself!
Upload as much stuff as you can, as often as possible
People want honest opinions on STA Travel, so review and discuss anything STA-related: your booking experiences, flights, insurance, any tours or accommodation they organised, support whilst you’re out there, ease of changing tickets and plans, future plans with them
Don’t be shy to about what you’re doing as an STA Explorer. Speak up about why you’re getting involved, what you hope to get out of it and any ideas you have to make the project better.
Now over to you…
Interact with other STA Explorers. Make comments on their blogs, hook up with them on Twitter, link to their sites, keep an eye on their updates through our group FriendFeed and even try to meet up and collaborate
If you tag your content (posts, photos, videos etc) ‘STA Travel’ it will make it easier for fellow STA travellers searching on the net to find you
Er, but where? And how?
Obviously, use whichever social media sites and tools you want and like (be brave! find new and better ones! we don’t know everything, in fact Sam knows virtually nothing!)
However, if you want a bit of guidance, we’ve put together a list of some we like below
As a minimum we’d recommend you aim to use at least one tool from each group (blogs, microblogs, photos, videos, aggregating, bookmarking)
Also don’t forget to join at least one of the big travel forums out there to swap ideas, advice and stories
And interact with other STA Explorers’ content.
The online travel tools section of STA travelbuzz will give you some more detailed tips and be regularly updated (Molly, get your arse in gear): http://www.statravelbuzz.co.uk/category/online-travel-tools/