Social media awareness in nigeria education


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Technology has changed the conventional mode of learning. The orthodox one-way learning where only the Teacher develops content and administer it to Student is being replaced; it is now a multi-learning, bi-directional exchange of knowledge. Students now learn anywhere, anytime beyond the 4-walls. By implication, Students now spend more time online (on Social Media) than with their books.

Social Media is the new platform where Institution can meet their Audience, share information and get feedback. It is the new interface between the Learning, the Learned and the Learner.

This report takes a look at Social Media Awareness in Nigeria Education

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Social media awareness in nigeria education

  1. 1. Social Media Awareness in Nigeria Education
  2. 2. @WaleMicaiah
  3. 3. Our Education Crusaders Founder, President at Y4CFounder, Director at TFCC OBASA OLORUNFEMI Founder; The Fleuri Academy H.U.G.E FOUNDATION @HUGE_Foundation OBIEFUNA LAWRENCE Founder, LUTHER LAWOYIN Promoter of THE STUDENTS' FORUM MARCELLINA EHIDIAMEN JOHN-ANTHONY OYEWOBI Host, Hello Greatness OGBUAGU SHIINE KENECHUKWU @tsfnigeria
  4. 4. Our Researchers @vsix_ejechi FB: Vikkeytour Ejechi @Esholanelson FB: Ebiesuwa Shola Nelson
  5. 5. Social Media is being used everywhere, but is it in use in #NigeriaEducation?
  6. 6. Federal Ministry of Education MDA State Commissions of Education Secondary Schools Tertiary UNI POLY COE MONO Components of the Ministry of Education Education Support Services
  7. 7. The many sides to our Education: This report takes a look at the presence or awareness of Social Media in each of this identified institutions.
  8. 8. It was the morning of the day the Alder Social Media Report Nigeria 2014 was released. I was fascinated by the revelations in the report and how Businesses, Individuals have adopted and are riding on the Social Media to reach their Customers and Followers. As I checked through each award category - Social Media Icons, Social Media Titans and Social Media Overlords - no single nomination for Education, either as a Business, NGO or Individual's use of the Media for education campaign. I shared my findings with @AmenzeIyamu and other Education Crusaders in my network. Amenze wrote a masterpiece* on the subject, of which I also followed with another title*, the conclusion was that there is a gradual decline of interest in Education in the consciousness of Nigerians. While Talent shows, Comedy, Sports and the likes are readily in the front burner, education has taken a back seat. It was on this note we decided to take a look at the awareness of Social Media in Nigeria Education. Due to the quantity of the Institutions (Government, NGO, Businesses and Individuals) that make up the Nigerian Education sector, our review takes a look at the presence of our Institutions on Social Media. Presence meaning the existence of a Website and selected verifiable Social Media network accounts. How we got here! *See back page WALE MICAIAH
  9. 9. Since our study focuses on the “Presence or Awareness” of our educational institutions on Social Media platforms, we therefore decided to use the Internet as our primary source of information and research, with support resource from Government bulletins and Newsletters. Even though the tool for this measurement is Social Media, we decided, as of primary importance, to consider the evidence of a Website as a foundational requirement to know the availability of institutions on a global sphere. More so, official website is the easiest way to confirm the authenticity of Social Media accounts, usually with a show of icon on Website’s homepage. However, we also understood that Webmasters often have icons on homepages but without link to any specific account. We confirmed this by ensuring Social Media icons actually load the respective pages as evidence that institutions’ accounts exist. Following this basic evidence, we then reviewed the different Social Media platforms as the medium for which institutions’ awareness or presence is measured. This study is also enriched with insights from Education Crusaders who play vital roles and contribute to the Nigerian Education System using different Social Media platforms to reach their audience and followers. Study Methodology
  10. 10. Presently, there are over 200 Social Media networks (Wikipedia). Research and popular opinion have however shown that these selected 5 Social Media are the most used in the Education Sector: Social Media Scope
  11. 11. The Nigerian Education sector can be broadly categorized as:  Government – Federal, States, LG  NGO – Local and Foreign agencies  Businesses – for profit  Individuals – Crusaders, Bloggers, etc. Education Sector: Scope of Review NGO, Education Support Services, Individuals State Government – Commissions of Education Tertiary Institutions – Universities, Polytechnics, Monotechnics, Schools of Nursing & Midwifery, Colleges of Education Secondary Schools Associations – ASUU, ASUP, COASU, NUT Technical Schools Innovative Enterprise Institutes FederalMinistryofEducation (FME)anditsDepartments& Agencies
  12. 12. FME & MDA State Ministry of Education & FCT UniversitiesPolytechnics Monotechnics Colleges of Education School of Nursing & Midwifery Technical Schools Secondary Schools Innovative Enterprise Institutes Support Services Academic Unions
  13. 13. Total Institutions 1,1441,145reviewed Federal Ministry of Education & 25 AgenciesFME + 25 Agencies Report on Institutions Reviewed
  14. 14. 36 States Ministry of Education Report on Institutions Reviewed 129 Universities 81 Polytechnics 114 Monotechnics 82 Colleges of Education FCT
  15. 15. 188 School of Nursing & Midwifery 133 Technical Schools 218 Secondary Schools 71 Innovative Enterprise Institutes 62 Support Services 4 Unions Academic Report on Institutions Reviewed
  16. 16. Summary Report No. Institution Count 1 Federal Ministry of Education & Agencies 26 2 State Ministry of Education & FCT 37 3 Universities 129 4 Polytechnics 81 5 Monotechnics 114 6 Colleges of Education 82 7 School of Nursing & Midwifery 188 8 Technical Schools 133 9 Secondary Schools 218 10 Innovative Enterprise Institutes 71 11 Support Services 62 12 Academic Unions 4
  17. 17. Federal Ministry of Education & 25 Agencies FME + 25 Agencies
  18. 18. 20 Agencies have Website 5 Agencies have Facebook account. 2 accounts could not be verified from their Website. Only 2 Agencies have Twitter account. No Agency with YouTube account. No Agency with LinkedIn account. No Agency with Google+ account. 5.4% Awareness FME has none of these!
  19. 19. 36 States Ministry of Education + FCT
  20. 20. 31 States have Website. 16 States have Facebook account. 9 States have Twitter account. Only 2 States with YouTube account. (Delta & Ekiti States) No LinkedIn account. No Google+ account. 14.4% Awareness
  21. 21. 129 Universities(Federal = 40, State = 33, Private = 50)
  22. 22. Federal = 1 Private = 2 Federal = 1 State = 2 112 Universities have Website. Federal = 35 State = 33 Private = 44 53 Universities with Facebook account. Federal = 18 State = 12 Private = 23 47 Universities have Twitter account. Federal = 16 State = 9 Private = 22 Only 18 have YouTube account. Federal = 5 State = 2 Private = 11 3 LinkedIn accounts. 3 Google+ accounts. Website presence – 87% Facebook awareness – 41% Twitter awareness – 36% YouTube awareness – 14% Osun state Uni., Niger Delta Uni.,Uniport AUN, Adeleke, Fed Uni., Dutse 19% Awareness
  23. 23. 81 Polytechnics (Federal = 21, State = 38, Private = 22)
  24. 24. 25 Polytechnics have Website. 52 Polytechnics with Facebook account. 36 accounts could not be verified. 12 Polytechnics have Twitter account. Only 2 have YouTube account. 2 Google+ accounts. 5 LinkedIn accounts. Could not verify 2. Website presence – 31% Federal = 16, State = 4 Private = 5 Federal = 11 State = 24 Private = 17 Federal = 3, State = 6 Private = 3 Federal = 1, State = 1 Federal = 2, State = 2 Private = 1 Federal = 1 Private = 1 Facebook awareness – 64% Twitter awareness – 15% 17.8% Awareness
  25. 25. 114 Monotechnics (Federal = 50, State = 61, Private = 3)
  26. 26. 36 Monotechnics have Website. 30 Monotechnics with Facebook account. Only 5 could be verified. 1 Monotechnic have Twitter account. No YouTube account. No LinkedIn accounts. No Google+ accounts. Federal = 19, State = 14 Private = 3 Federal = 6, State = 23 Private = 1 Federal = 1 Facebook awareness – 26% Website presence – 32% 5.2% Awareness
  27. 27. 82 Colleges of Education (Federal = 21, State = 41, Private = 20)
  28. 28. 50 Colleges of Education have Website. 17 Colleges of Education with Facebook account. Only 6 could be verified. 2 Colleges of Education have Twitter account. No YouTube account. No LinkedIn accounts. No Google+ accounts. Federal = 2, State = 10, Private = 5 4.6% Awareness Federal = 16, State = 24, Private = 10 Federal = 1, State = 1 Facebook awareness – 21% Website presence –61%
  29. 29. 188 School of Nursing & Midwifery
  30. 30. 46 SONM have Website. 4 SONM have Facebook account. No Twitter account. No YouTube account. No LinkedIn account. No Google+ account. <1% Awareness
  31. 31. 133 Technical Schools 71 Innovative Enterprise Institutes
  32. 32. 12 IEI have Facebook account. 8 Technical Schools have Website. 38 IEI have Website. Only 1 Technical School have Facebook account. No Twitter account. No YouTube account. No LinkedIn account. No Google+ account. 12 IEI have Twitter account. Only 1 IEI LinkedIn account. 3 IEI have Google+ account. 7.8% AwarenessIEI
  33. 33. 218 Secondary Schools
  34. 34. 117 Websites. 33 Facebook accounts. 13 Twitter accounts. No YouTube account. No LinkedIn account. No Google+ account. Website presence –54% Facebook awareness – 15% Twitter awareness – 6% 4.2% Awareness
  35. 35. 62 Support Services
  36. 36. 62SupportServices Support Services 9ja Education After School PMP Alpha Education Foundation British Council in Nigeria Campus Parrot Campus Portal Nigeria CLEEN Foundation Council of Education in the Commonwealth DAILY SCHOOL NEWS Dave Abion Cousulting DIRECTOR OF NAVAL EDUCATION Edubabs Education as a Vaccine (EVA) EDUCATION IN NIGERIA Education Nigeria Edumark (Education Branding service) ERBUM NIGERIA LIMITED ESSPIN Excellence and Education Network Face Your Book Federal Scholarship Board - Nigeria Global Consulting Counselling Glory Educational Services Harvestfield Educational Services Ltd (HES) H.U.G.E Foundation Ishahayi Beach School Foundation Live school news Lordswill Academy MOD Education My School My School Gist Support Services MyschoolNigeria MyschoolNigeria NG Scholars Nigeria Beehive Nigeria Education Portal Nigeria School Nigeria Schools Blog NIGERIA STUDENT NEWS Nigerian Higher Education Foundation Nigerian University Scholarships Our School Gist PASS NOW NOW PASSJAMB.COM.NG PFL Education Project Educate Africa Inc. Scholars Works Science Teachers Association Of Nigeria Skoool Nigeria Slum To School Stepping Stones Nigeria (SSN) Study Abroad Institute, Nigeria The British-Nigerian Educational Trust The Fleuri Academy The Lagos Schools Online Project The Universal Basic Education (UBE) Toscany Academy UKEAS Nigeria UNESCO-Nigeria TVE Voice Of The Nigerian Tertiary Institutions Wale Micaiah on Education Youth For Technology Foundation ThesearebynomeanstotalrepresentationofallEducationsupportservicesinNigeria
  37. 37. 58 Websites. 27 Facebook account. 19 Twitter accounts. 7 YouTube account. 4 LinkedIn accounts. 7 Google+ accounts. Facebook awareness – 44% Website presence – 94% 20.6% Awareness Twitter awareness – 31% YouTube awareness – 11% LinkedIn awareness – 6% LinkedIn awareness – 11%
  38. 38. Academic Unions 3 Websites: No Union with Social Media account.
  39. 39. S U M M A R Y No Institution Presence & Awareness (%) Aggregate (SM only)Web FB TW YT G+ IN 1 FME & Agencies 77 19 8 - - - 5.4% 2 State Ministry of Education & FCT 84 43 24 5 - - 14.4% 3 Universities 87 41 36 14 2 2 19% 4 Polytechnics 31 64 15 2 2 6 17.8% 5 Monotechnics 32 26 - - - - 5.2% 6 Colleges of Education 61 21 2 - - - 4.6% 7 School of Nursing & Midwifery 24 2 - - - - - 8 Technical Schools 6 1 - - - - - 9 Secondary Schools 54 15 6 - - - 4.2% 10 Innovative Enterprise Institutes 54 17 17 - 4 1 7.8% 11 Support Services 94 44 31 11 11 6 20.6% 12 Academic Unions 75 - - - - - - 11%SUMMARY 57 27 17 8 5 4
  40. 40. No Institution Presence & Awareness (%) Aggregate (SM only)Web FB TW YT G+ IN 11%SUMMARY 57 27 17 8 5 4  Social Media awareness in our Education is 11%  There is 57% Website Presence among our Institution  Awareness of Facebook is 27%  Twitter enjoys 17% Awareness  Awareness of YouTube stood at 8%  Google+ and LinkedIn Awareness is at 5% and 4% respectively
  41. 41. Why Use Social Media in Nigeria Education?
  42. 42. Internet Usage Statistics Active Internet Users: 28.4% of the population (48.4million) Age Distribution Like other countries the world over, the vast majority of Nigeria’s internet users fall below the age of 40. Generally, they can be divided into four groups: 10-17yrs, 18-24yrs, 25-40yrs and, above forty. 10-17yrs: These are mainly secondary school students who use the internet primarily for trivial purposes. They play games and movies. Some of them use Facebook to connect with their friends. They mostly use the internet facilities in their schools. They constitute an insignificant percentage of Nigerian internet users. 18-24yrs: Predominantly undergraduates. It should also be pointed out that this group, especially those in transition from secondary school to university contributes a misleading high number to the figures captured by ITU & IWS. To enter any institution of higher learning in Nigeria, you must pass through JAMB, WAEC or NECO. And to register for any of those examinations, you have to go online. Checking results for these examinations are also done online, that is why the week after the release of JAMB result is always the most lucrative for cyber café owners in Nigeria. For a large numbers of these admission seekers, this is usually their first initiation into the internet world. What this means is that a disproportionately large percentage of growth figures reported for internet usage in Nigeria are made up of this group. They access the internet mainly through their phones, cybercafés and school libraries
  43. 43. Facebook Statistics on Nigeria *February 2014. According to social media tracking firm Social Bakers, Nigeria is the third country in Africa with the most users, with roughly 5.365-million*. Comparable in user numbers to Morocco, Ecuador and Belgium, it is the 35th biggest Facebook nation in the world. With the average Nigerian user being between the ages of 18 and 24. 66% are male while 34% are female. Age Distribution 13-15yrs - 2% 16-17yrs - 4.2% 18-24yrs - 36.7% 25-34yrs - 35.1% 35-44yrs - 9.5% 45-54yrs - 4.5% 55-64yrs - 1.2% 65-100yrs - 6.8% 18-24yrs - 36.7% 25-34yrs - 35.1% 71.8% Approximately 3.9million Nigerian Youth are on Facebook!
  44. 44. If approximately 4.0 million of your Customers ‘lives’ on a Platform, where else should you be?
  45. 45. Reasons!2  Nigerian Youths & Students  Leading institutions Students represents 45% of The Nigeria’s Internet Population Why Use Social Media in Nigeria Education? 1 2
  46. 46. Leading Institutions 1 A quick look at world leading institutions on Social Media shows a great presence and use of the medium to communicate with the public. Harvard University Stanford University Yale University Univ. of Cambridge Oxford University Massachusetts Johns Hopkins Univ. Cairo University Univ. of Pretoria Kyoto University Univ. of Cape Town University of Ibadan 658,332 Fans 191,043 Followers 321,488 Subscribers 3,178,479 Fans 341,628 Followers 141,098 Subscribers 6,035 Fans 18,260 followers 161 Subscribers 819,222 Fans 124,357 Followers 15,298 subscribers 657,915 Fans 106,347 Followers 35,197 subscribers 1,381,384 Fans 126,328 Followers 22,202 Subscribers 345,845 Fans 109,213 Followers 475,420 Subscribers 61,480 Fans 139,709 Followers 3,464 Subscribers 2,802 Fans 4,722 Subscribers 33,581 Fans 7,002 Followers 32,760 Fans 2,995 Followers 58 Subscribers 76,816 Fans 4,176 Followers 468 Subscribers Stats as at March 5th 2014
  47. 47. If most of the World’s Reputable Institutions (that you envy) are leveraging on a Platform, where else should you be?
  48. 48. According to Nigeria’s National Youth Development Policy, the youth comprises of all young persons of ages 18 – 35, who are citizens of the Federal Republic of Nigeria. This category represents the most active, the most volatile, and yet the most vulnerable segment of the population socio- economically, emotionally and in other respects. (National Youth Policy, Abuja, Feb, 2001.) Based on the scope of our review which starts at Secondary school level; Students under scope would be from ages 12 – 35. Nigerian Youth Nigerian Students 38% of Nigeria population are Youths 65 Million 45% of Nigeria population are Students* 75 Million *Age 35 is hypothetical, Studentship can last a life time.
  49. 49. Nigerian Youths Nigerian Students Number of Internet users in Nigeria: 48,366,179 (Terragon Insights - 2013) 78% of Internet users are between ages 19 and 35 (Terragon Insights - 2013) 37,725,620 Nigerian Youth/Students are Internet users! 2
  50. 50. 37,725,620 Nigerian Youth/Students are Internet users, If Where else should WE be?
  51. 51. 1) How are our Educational Institutions (Govt., NGO, Biz, Individuals) using the Social Media Networks? 2) What prospects does Social Media presents for Nigerian Educators & Learners? 3) How best can Social Media be used for Learning? We posted these questions to Education Support Services whose Social Media platforms have been identified as huge resource base for Nigerian Students. Here are their responses:
  52. 52. What prospects does Social Media presents for Nigerian Educators & Learners? In the connection economy, where the world is a global village with netizens/global citizens you can’t ignore the power of social media. Social media is a platform available to anyone with access to the internet through mobile phones, tabs, laptops etc. Most platforms are open and free to use, you can follow anyone for inspirational quotes, insightful thoughts and other interests. Educators and learners have prospects and need to take advantage of social media. It gives a platform for collaboration and social interaction. For example Massive Open Online Courses MOOCs are fast gaining grounds because of accessibility. Online/mobile learning is the future, although it will not displace the classroom, it opens a window of opportunity to learn beyond the classroom. With Social Media, not only can students learn from educators, they can also learn from each other and teachers vice versa. I follow #edtech #edchats on twitter and I must say am impressed at how teachers help themselves become better teachers; sharing best practices, challenges, technology tools, insights on how students can connect and learn better. How best can Social Media be used for Learning? Social media is a platform that can be used to open up conversation, raise awareness, proffer solutions, and share resources on education. Informal teaching and learning happens every day on Social Media. Nigerian educators and learners need to effectively use these networks. We can have Facebook or twitter class for instance, you can get students following, sharing, asking questions. Students can also ask questions using effective hash tags and directing them to educators’ handles. I was at Passnownow’s Social Media Week event on education two weeks ago and was impressed at the discussions on using technology tools and social media to reach out to learners. An app with past questions for revision was launched to help students prepare better for major external exams. There are lots of advantages, the possibilities are enormous and endless. It can aid co-creation and ideation. It is a great platform to learn and interact with others in real time. In the words of Seth Godin, the foremost marketer and thought leader, ‘it’s not really about whether you would be able to succeed or not, since there is a great chance that you would, but whether you care enough to matter, after all.’ Education is the key to growth and development of a nation, it’s about time our educators explore this platform and inculcate it positively into their curriculum. Social Media offers everyone a chance to reach out, share their ideas and thoughts, if there is anyone who should take the lead position taking this, it is educators and learners. BEATRICE KOMOLAFE | H.U.G.E. Foundation. How are our Educational Institutions (Govt., NGO, Biz, Individuals) using the Social Media Networks? Speaking of NGO's, business and individuals who are using Social Media, I will say they are doing pretty good. Some are well-versed on how to use it and some are just getting started. Some use it as real time customer service desk, others information dissemination, research, to delight and market etc., it depends on the nature, needs, objective, strategy of the business/NGO. Before now I couldn't get much information on twitter or Facebook on education organisations in Nigeria but there seems to be an improvement. I was searching for public and private libraries recently on twitter and within few minutes I was able to locate a private library close to my former office in Ikoyi. I had passed by that library for years, it just seemed to me like not much activity happened there. Although I am a big fan of libraries, I never bothered to go in. Their engagement on social media is commendable, it made me want to go there the next day and I did a few days later, I registered instantly and now looking to become a friend of the library. Engagement on social media is powerful and can not be overemphasized for brands and anyone looking reach out. The accessibility and engagement not only provides useful resources/information there are possibilities of partnerships, open conversations that engender feedback for growth. Govt is making effort, for instance I got important information about Support Our School (SOS) initiative on Lagos State Govt twitter handle, the website information was scanty and wasn't as detailed as the tweets on it. Not many agencies or organisations have someone running their social media campaign or even have a social presence at all. A founder of an Education NGO tweeted about needing help for social media some days ago, she talked about so much information to capture and share and few hands available. The challenge for startups and organisations with a few hands could be that there is so much to do running the helms of affairs and little time for engagement. They go hand in hand and like this lady, ask for help. For large organisations, a media dept not using social media is doing their organisation a disservice. Lastly, from observation, we are making a lot of effort, but a lot more needs to be done, the ministry of education, training colleges, universities, agencies need to explore and effectively use social media. If it can't be done in-house, hire someone/intern on flexitime to run it with guidance, information and training. There are individuals/organisations who provide this kind of service. It isn't difficult, with a smartphone you can access available platforms and you are good to go. With time you find it interesting, you don't even want to stop.
  53. 53. How are our Educational Institutions (Govt., NGO, Biz, Individuals) using the Social Media Networks? In my opinion, Educational Institutions in Nigeria are yet to really embrace the social media. The NGOs, biz and Individuals might be doing their best in harnessing the power of the new media in information dissemination but the government owned institutions which forms the greater percentage of the institutions in the Nigerian education sector have done little in this regard. What prospects does Social Media presents for Nigerian Educators & Learners? With the steady exponential increase in the number of social media users, the prospects presented by this new trend for Nigerian Educators are undoubtedly much. Individuals and Educational institutions can actually build a very strong brand that commands authority by properly engaging the millions of users that have made the social media part of their daily life. The sky is simply the limit of what can be achieved by an educational brand built with the help of the social media. Learners on the other hand can learn faster and effortlessly when engaged by educators through any of the social media platforms they already find fun using. There are also limitless possibilities for learners that uses the social media to network with people of mutual academic interests from around the world. This will surely boost the leaners' future career opportunities. How best can Social Media be used for Learning? Social Media is more than just posting pictures on Facebook. It's something that the society spends most time doing on the internet now. Therefore connecting the social media and education is very important at this moment. Learning will be fun if educationists at all level can adopt the social media in giving assignments, passing out class reminders etc. The attention of some learners who usually find it difficult to concentrate in regular classrooms will be captured this way. It is also no secret that some youths abuse the use of the social media. This is simply because they are ignorant. Schools can structure a new curriculum targeted at teaching the merits/demerits of the social media and how best to use it without endangering oneself and the community at large. This way the schools would have not only positively influenced their students use of the social media but has also influenced their character in the real world. I believe there are a lot of other ways that social media can be employed for learning, I only mentioned the few instances I could think of at the moment. OBIEFUNA LAWRENCE | @Lobiefuna | Founder: Social Media presents a world of opportunities to the willing and tech-savvy learner. It is the summarized version of experiences as they happen on life stage. As with many other spheres, Social media has redefined Educational learning curves and experiences. Some of the realizations of these possibilities are Passnownow by Toyosi Akerele, Beni-american University by Gossy Ukanwoke & The Fleuri Academy by Obasa Olorunfemi among others. Lecturers (and some parents) are [too] quick to judge and presume negatively upon the use of social media by their wards. The bitter truth is that kids will find knowledge positively or negatively. The question is which gets to them first. Adapting Social Media into our present Educational system will be challenging but not impossible. Quite a plethora of prospects abound for Educators and learners on social media; from resources to mobile apps. The Fleuri Academy currently reaches out to students in Nigeria, Cotonnu and Uganda while pressing on in their quest to bring down the statistics. In appreciation of our efforts, The Fleuri Academy has been nominated for The Youth Citizen Entrepreneurship Competition. The Competition is an International Contest launched by the GOI Peace foundation, Stiftung Entrepreneurship in Berlin, Germany as well as UNESCO. The Fleuri Academy has also been reviewed by the Abi Adeleke Consulting Incorporated. Conclusion The advantages of Social Media are ease of access, portability of technology, simplicity, freedom of Expression, Learning from your phone and saving time from traffic hassles, live response from competent tutors and in some cases, no Videos so less internet costs. Education via social media however, is better utilized by older high school and college students. Furthermore, awareness of this possibility in Nigeria is still very low. Parents as well as most lecturers imagine its usefulness some distant future while many students prefer to express themselves and managing social lives not necessarily Education. We need to recognize the opportunities provided by the use of social software, both in shared creation content and wider access to audiences. These technologies change the way we interact with knowledge. We are experiencing a shift from a supply-led to a demand-led approach to learning and great opportunities abound for development of Educational networks. Unfortunately, Nigerian Educators are yet to wake up this reality. OBASA OLORUNFEMI| Founder; The Fleuri Academy @driminc; @thfleuriacademy
  54. 54. How are our Educational Institutions (Govt., NGO, Biz, Individuals) using the Social Media Networks? Social media have caused an eventual change in our world, making best friends, making small businesses thrive and for education in most parts of the world, to create a brand around their institutions by taking advantage of social media as a means to drive change and also create an amazing perception within the communities they serve. To be candid we are yet to take advantage of the social media to propagate the change we hope to see in our educational institutions, that means there is lot of work to be done by each one of us in order to make this happen. All educational institutions need to take advantage of the awesome prospects social media has to offer. It'll help you to track records of events, and also have a conversation not just with the people you serve but also to know what others' perception is of you and what you do. Social media will also help our educational institutions to track performance and also to some extent cleanse the system of loopholes. Does our universities have a twitter handle, Facebook page, a slideshare account or a YouTube account? If not create one, if yes are you making the most of your social media campaign? Now is the time to put more speed to our pedals and improve the image and coverage of our institutions. What prospects does Social Media presents for Nigerian Educators & Learners? Social media can be used for learning by having students form groups along social networks so they can share information between themselves when there are assignments. When you tell them to make friends across cultural lines they begin to have a global picture. School administrators and student counsellors can follow their students to know what they are thinking and how they could build a stronger institution through them. Things are changing and the world is not the same place it was 20 years ago. How best can Social Media be used for Learning? Things have changed, people are more engaged with each other now than ever, processes have changed as a result to meet current demands. Now, in a society like ours demand for education is high and we must ensure we match that demand with quality and affordable education. Banks are moving, businesses to Social Media, and so our educational institutions should not be left behind. JOHN-ANTHONY OYEWOBI | @johntousin How are our Educational Institutions (Govt., NGO, Biz, Individuals) using the Social Media Networks? I am of the opinion that our educational institutions are not making the best of social media, a lot more needs to be done to engage the Nigerian student who is mostly online these days. Most of them are not engaged education wise, rather they are engaged in entertainment online. A few institutions and individuals however do but a lot more has to be done to take advantage of what social media can afford us generally. What prospects does Social Media presents for Nigerian Educators & Learners? Social media is a means of reaching a vast number of students that can’t be reached literally in a physical class setting. it is a means to educate thousands if not millions at the click of a button. It affords educators the opportunity to organize and structure their effort to a measurable extent. It allows students or learners extra means to learn more and be further developed at their convenience. Its prospects are enormous, I believe it has not just been tapped into. How best can Social Media be used for Learning? Engagement basically, there are a million and one things calling for the attention of the individual student online. The best way to reach these students is to serve them what they need, get their attention and continuously engage them. Engage so much that it affects their daily time spent checking other stuff on Facebook, twitter and the likes. LUTHER LAWOYIN - passexam ventures, owners and promoters of
  55. 55. How are our Educational Institutions (Govt., NGO, Biz, Individuals) using the Social Media Networks? I would say educational institutions are not using the social media maximally because of some myopic beliefs that its negative outcomes are much more than its positive outcome. What prospects does Social Media presents for Nigerian Educators & Learners? Social media would have been a very good soil for research, networking for learning purposes and an avenue for inspirations that brings about growth and development to the minds Nigerian educators. How best can Social Media be used for Learning? *A lot of hearts out there are yearning for inspiration and encouragement. If social media answers that via its different streams such as Facebook, Linkedln, twitter and various blogs, it will really go well. I meant inspirations that brings about need for research and the likes. MARCELLINA EHIDIAMEN| @MarcellinaEhis How are our Educational Institutions (Govt., NGO, Biz, Individuals) using the Social Media Networks? It’s agreed that the use of the social media can be relative but universally, everyone agrees that the main use of the medium is for communication in a virtual communities (accessible). Based on this definition, I would opine that on the average scale, our educational institutions are yet to fully utilize the potent of the social media and this is why; • The social media presents itself as a platform for efficient and effective communication between teachers and students, students and students, teachers and parents, teachers and teachers, but only few are recorded to have taken that advantage. • It has made itself available as a medium to distribute information (instructions, news et.c.) to the receiving side. Looking at the above mentioned uses of the social media, it keeps us thinking why there isn’t a great link in institutions’ among colleagues, educators and learners and between both and research materials they seek. What prospects does Social Media presents for Nigerian Educators & Learners? Nigeria is a country increasing rapidly in the use of technology and is constantly increasing in the internet community. To channel the minds of Nigerians to the full usage of the social Media to improving our educational institution can be a promising act. On this note, the social media has a lot to offer and they include; • E-learning: This gives educators and learners the opportunity to engage in distant education. • Provides a community that would encourage self expression of students (especially the shy ones) • It disapproves the belief that education is meant to be in a four-walled room by encouraging learning at anytime, anywhere, as agreed by the communities involved. • It can also be a medium for lasting, organized and current information flow between any party involved • The Social Media can serve as a platform for counseling and an information bank of institutions in Nigeria. How best can Social Media be used for Learning? For full utilization, • A proper orientation should be given to students, teachers and parents on social media and the use of social media • It should be mandated that every instruction should own and manage a website and be able to create fora to encourage discussions. The best way to use the social media for learning is to; • Create online courses equivalent to the traditional system of education. • Provide groups and pages on popular social media forums to engage people. OGBUAGU SHIINE KENECHUKWU| @kcshiine SOME MINISTERS OF EDUCATION ON SOCIAL MEDIA Angie Motshekga @AngieMotshekga South Africa Minister of Basic Education Arne Duncan @arneduncan US Secretary of Education Michael Gove @MickGove UK Secretary of State for Education
  56. 56. How are our Educational Institutions (Govt., NGO, Biz, Individuals) using the Social Media Networks? There are great educational opportunities, such as the growing use of social networks like Facebook and Twitter by educational institutions. This in turn has propelled the dissemination of news, lectures and other meaningful information with students outside the classroom. Education-oriented action groups use social media to extend their informational and educational outreach. In a nutshell, social media has been of immense help to our educational institutions. What prospects does Social Media presents for Nigerian Educators & Learners? We can limit the advantages of social media to ease of access, portability of technology, simplicity and freedom of speech and expression. The use of social media can help educators and learners reach their career goals more easily, while also educating people who are eager to know or to know more. As time goes on, educators and learners will see social media as a tool to bond and interact. How best can Social Media be used for Learning? We must bear in mind that the growth of social media from Facebook to Twitter, from Flickr to YouTube has provided a host of new opportunities for collaborative learning and at the same time raised questions about access. We need to recognise the opportunities provided by the use of social media both in shared creation of content and wide access to audiences so as to know how best it can be used in learning. Education has moved from a broadcast model to one where we understand and make sense of information. The limitations of social networks must be noted as well as their potential. Social networking sites are better utilised by older secondary school and university students, as younger children are less likely to be reached by them. With these we can blend social media with learning. THE STUDENTS FORUM NG| @tsfnigeria MESSAGE FROM MINISTER OF EDUCATION REPUBLIC OF KOREA Education is the foundation of a nation and a key to the future. Our children, our leaders of tomorrow, should be able to discover themselves by exploring their dreams and potential to the fullest, and education should encourage such exploration and help all students grow into their dreams. The Ministry of Education is committed to providing an environment where diversity is embraced and potential can be fulfilled, an environment where all students are given the same opportunity to pursue and realize their dreams, regardless of their background and location. We are dedicated to improving our nation's education system to inspire the joy of learning in students and the joy of teaching in teachers. We will also do our best to create an environment where parents can raise happy and healthy children. The Ministry of Education looks forward to working with all stakeholders to achieve the goal of providing education for happiness that nurtures dreams and talents. Thank you. SEO NAMSOO
  57. 57. Image: Tutor Fi
  58. 58. Social Media is a TOOL. A tool is amoral, neither good nor bad, it only takes the form for which it is employed. For this purpose, we decide to use it positively for Education. Below are some of the ways SM can be used:  Facebook offers a perfect platform to build study groups  Classroom sessions can be recorded and made available on YouTube  Effortless collaborate with other students through discussions  Student entrepreneurship becomes more visible through network  Using social media to communicate and gather information about various topics.  Social media tools can help students develop proficiency with technology; learn to create, critique, analyze, and evaluate multimedia text; and manage, analyze, and synthesize multiple streams of information.  Teachers/Lecturers can create Twitter hashtags specific to class projects or initiatives so that students can collaborate, discuss the subject matter anytime they wish, and then locate all tweets that include that specific hashtag  Social Media provide a platform for Off-classroom engagement with Teachers.  Institutions can create their professional profiles on LinkedIn, as well as provide summary information on services available for public consumption.  Link professional Alumni via their professional profiles on LinkedIn, this could come handy during special celebration and fund raising.  Cheapest way of maintaining global presence and awareness  Schools can hold Tweetchat, Tweetminar and provide announcement to their Students.  Students can hold tutorials via tweets —Illustration by Roy Wieman
  59. 59. What Next? The primary purpose of this review is to start a conversation and possibly to propel Governments, Organisations and Individuals to action with the sole aim of bringing to our consciousness, Education as a vital tool for the ‘next thought’ in all sphere of human endeavours. There are more to be done; we have only reviewed the ‘AWARENESS’ of Social Media in our Education Sector, the USE and EFFECTIVENESS of Social Media in Education and other areas of interests could be explored for value. Hopefully you will find one area in our National lives where “this armament of the weak against the powerful, the leveler of society, the arbitrator of justice, the voice of the voiceless, the channel of those disenfranchised from TV networks” (according to Leke Alder) can be deployed and adapted to reveal to all some sense in the ordinaries. Thank you.
  60. 60. EDUCATION IN NIGERIA: DEAD IN OUR SOCIAL MEDIA SUBCONSCIOUS? It is with a heavy heart that I write this piece. Perhaps, it will not bother you as much as it bothers me, but it must bother you. This is because I am sharing a matter that affects us all as a people. Last week, Alder Consulting released the Alder Social Media Report Nigeria 2014 (check, which was a showcase of the Top Rated Social Media Brands is Nigeria, most especially on Twitter. The report engaged the services of experts and contributors in various categories to analyse reports drawn from a poll as to which top brands utilised social media effectively. The categories covered include banking, consumer products, entertainment, faith, government, insurance, news, advocacy, non-profit, sports, telecoms, fashion, entrepreneurship, motivation, comedy, etc. It was (and is) a highly illuminating report. Amongst the many benefits of the report, it showed the who-is-who when it comes to the Nigerian impact space. In a sense, the leaders of all the categories have now become brands in their own right. It only shows that other individuals and companies who have failed to utilise social media effectively need to refocus in other to reach the target market. While there is a good side to the Alder Social Media Report, in my opinion, there is also a down side. Interesting as the report may be, there is not a single entity, corporate or individual, who has attained leadership status in the education category in social media. This alone is highly shocking and depressing. It means, in my estimation, that the national collective subconscious of the Nigerian society has murdered the education sector in social media. That alone, is a rash summation I have come to. But then, how do you explain that the report by Alder Consulting has no education category, whether it be in the form of advocacy for change in the workings of our education sector or any school (from primary to postgraduate) in Nigeria that was unable to make it to the list of top social media brands in Nigeria? Let us face the harsh truth: the education sector is not a public favourite in Nigeria. As a nation, we have continued to pay lip service to our education sector. It had to take the Academic Staff Union of Universities (ASUU) to engage in a 6-month strike last year to drive home their point to the Federal Government. Even during that time there were many arguments for and against the action of the lecturers. Many opined that the lecturers were only going through that path to secure their own pockets. Some said they were fighting for the future of the Nigerian student. According to ASUU, the strike action became imperative as the federal government had reneged on some of its promises made in time past. Only the dramatis personae can tell us the real truth. But did this matter receive massive social media following like a related matter in entertainment, such as a fashion faux pas of a celebrity or the crass comment of a wannabe celebrity would receive concerning the matter of the singing of anti-gay law in Nigeria would receive? Your guess is as good as mine. Education doesn’t just sell in Nigeria. It is not a news- worthy item. But then again, who is to blame for this malady? Is it the federal government who has refused to vote a sizable portion of our budget to education for successive years? Or are we to blame it on the simple fact that even our federal ministry of education doesn’t have a Twitter account or a facebook page? Or perhaps, is it the fact that it is only the Lagos Business School that has a face on Twitter, in such a time that nearly every thing called a university in more developed nations has a Facebook page and a Twitter account and somehow even the first generation universities in Nigeria still have lecturers who are anti-technology reading outdated notes in our lecture theaters? Or again, are we seeing the result of our collective apathy to a sector where parents prefer to send their children for schools that teach “British Curriculum” at the expense of Nigerian languages being taught and nobody, or set of persons, in our ministries of education have decided to turn the other cheek to this anomaly? Do we blame wealthy Nigerians who would rather engage in philanthropy for the sake of looking good in public than invest in creating research facilities in our tertiary institutions, even in their own alma mata? Who do we blame really? The system? The parents? The children? I don’t know. I and a few friends of mine have decided to take a more proactive approach to putting the brand tagged “education” in the forefront of our national social media consciousness. This is because we believe that through proper investment in education, a nation’s GDP will naturally improve positively. Perhaps, in 2015, when the Alder Consulting firm decides to take another poll of top brands on social media, Divinity may smile upon our efforts as we make education a living concern in the heart of our social media conscious audience and not the cadaver state it currently is. God bless the education sector of Nigeria! God bless the Federal Republic of Nigeria! God bless you for reading! God bless Leke Alder and the Alder Consulting team! P.S.- I can be reached via email on If you are passionate about Education in Nigeria, let’s talk. AMENZE IYAMU
  61. 61. ALDER SOCIAL MEDIA REPORT & NIGERIA EDUCATION SECTOR On Jan 31, 2014, Alder Consulting released Alder Social Media Report Nigeria 2014, which is the first ever organized and comprehensive report carried out on Social Media (SM) activities in Nigeria. The report has three main categories; (1) Social Media Icons, (2) Social Media Titans and (3) Social Media Overlords with rankings by Experts (Expert Ranking) and Popular (popular Ranking) which culminated into the Overall ranking 1. The Social Media Icon category reviewed brands in different sectors. The sectors are Banking, Consumer Products, Entertainment, Faith, Government, Insurance, News, Advocacy, NGO, Sports and Telecoms. 2. The Social Media Titans measured brands specific parameters such as; Customer Service, Customer Engagement, Relevant Information, Speed of Response, Up-to-date Information, Visual Appeal & Delight. 3. The Social Media Overlords looked at Individual’s use of the Social Media for Politics, Entertainment, Sports, Fashion, Relationships, Current Affairs, Entrepreneurship, Business, Technology, Policy, Careers, Finance, Arts/Culture, Comedy, Gist, Motivation, Food, Health and Faith. I have already done a summary tweet of this report and its respective winners – check @walemicaiah. However, I discovered that no mention was made in the nomination of any Individual, company or institutions in the Education sector. According to the report methodology, “Scoring for the AlderSMR rankings will comprise a public poll and an assessment by an independent panel”. It means, both the public and the independent panel did not find any Individual (Social Median Overlords) or Company/Institution (Social Media Icon) in Education that is using the Social Media effectively. What a minute, it means from the Federal Ministry of Education, to all its 25 Agencies, our Universities, Polytechnics, Colleges of Education and Public and Private schools, none was found to be using the social media for communication or for other purposes. Universities like Harvard, Stanford, Cambridge, Pretoria (South Africa), all have active presence on Social Media engaging their Students and other stakeholders. Even some selected Nigerian universities with presence on Social Media are inactive and redundant. This means most academic institutions and their regulators are yet to come to terms with a tool as vital as the social media. Education has been relegated to the background with Sports, Comedy, Entertainment and the likes taking the front burner of our national discuss. Little wonder we complain daily of bad leadership and corruption. “The philosophy of the class room in one generation will be the philosophy of government in the next – Abraham Lincoln”. The next leadership idea is locked up in the classroom, somewhere. The next innovations and inventions are locked up in the pages of some books written some years ago or some books being written. How then can we hope to be self-reliant as individuals and a Nation if Education receives such disdain treatments? I personally see this as a wake-up call, to do more, write more, blog more, tweet, speak more, read more and live more to bring Education to the consciousness of people around me. Let’s all join hands to bring to national relevance the place of Education in the lives of individuals and our Nation. Where we are today is as a result of our commitment to Education yesterday and where we will be tomorrow will be determined by our commitment to Education today. WALE MICAIAH
  62. 62. God Bless Nigeria. Arise, O Compatriots