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Analysis of music production companies
1. Music Production Companies - Record Labels
The main points that Record Labels cover are:
- Talent Development
- Artist Product Marketing
- Handling the legal aspects of producing music
- Providing service to an artist
- Sales and Distribution
- Marketing and Promotions
- Providing service to the distributors and retails
There are 4 types of Labels:
- Major companies
- Independent Companies
- Sub labels and imprints
- Speciality labels
2. Some examples of Major companies are Universal, Sony and Warner, which control 70% of the global market and
80-90% of the US market. Some advantages of having a major company label is that they possess a lot of money,
which means they can have better promotion, marketing and distribution. It also gives the artist prestige.
However some disadvantages are that the artist does not hove the freedom to perform his own type of music, if
the company believes that it doesn't attract the audience and they also get a big cut from the income because
they obviously put a lot of money.
Furthermore, some examples of Independent companies, are No Limit, Aftermath, Priority, Fiction and Way Out
West. Some advantages that they give are that they are more creative with the type of music that they create,
they are more quick, they have better band loyalty, also better regional connections through publicity and sales
and finally they can understand artists and trends way faster.
Some statistics of the US Market:
- 80% Major Companies
- 20% Independent Companies
UK Market:
- 60 % Major Companies
- 40% Independent Companies
3. Based on all that information that we found out about Record Labels I believe that the more appropriate
Music production company for me is an Independent Record Label, because of the simple fact that it's
more creative and faster to produce. Despite the fact that the finance is not as big as Major companies,
and in that way the marketing and distribution will be less, I trust the Independent company that will do
everything in it's power to promote me and my song, by having a great produced single video clip. A
particular Independent Record Label that I have looked into is LAB Records, which signs young and
potential artists who have a chance at a bright future in the music industry. They seem like a
professional Record Label which might help me become famous and achieve my dreams. But there is
still time, in order for me to look into other Record Labels too. However, personally I don't think that a
major company would be suitable for me, because they do not plan to give you the freedom of choosing
your own kind of music to perform. They just see what the audience wants and the give it to you to
perform. In that way there might be an obstruction in the contract and destroy my career, so I'm trying to
avoid working with a Major company, unless it is my last choice in order to succeed.