Script: So what do you think of when you think of the Economist? What do you associate us with us? What do you connect us with in your mind? Well, more than anything, we are about making meaningful connections.
Script: In reality our readers are very curious about a wide array of topics and many of them are early adopters of digital platforms like the iphone, ipad, and e-readers. They tweet, blog and comment prolificly , are dynamic, connected, and have a global outlook. Let’s see why this matters for you..
Our readers are engaged, dynamic and connected to the world and The The Economist. We help them make connections between political, economic and social events, and better understand the world they live in. We help them put things into a meaningful context.
Note: This chapter is about what makes us special: A. Ideas People, B. Engagement and C. Circulation
[The Economist in culture/free PR/third party endorsements] Script: The Economist can be found in some surprising places (Colbert, Letterman, Homer Simpson, Richard Branson – select story based on client and relationship), but what all of these have in common is that we are always associated with intelligence, success and credibility.
