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TEC World Leaders Series with Guy Kawasaki
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TEC World Leaders Series with Guy Kawasaki

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Guy Kawasaki presens his new book at TEC Club (Jan 24, 2013)

Guy Kawasaki presens his new book at TEC Club (Jan 24, 2013)


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Transcript

  • 1. Genesis
  • 2. Genesis
  • 3. 1.Write for the Right Reasons Wrong Reasons Right Reasons Make money Enrich people’s lives Increase consulting Further a cause Increase speeches Meet an intellectual challenge
  • 4. 2. Use Microsoft Word Styles Standard Editors Testers Designers Resellers
  • 5. 3. Write Every Day
  • 6. 4. Build Your Marketing Platform Sector Curator expert
  • 7. 5. Start with a Kindle Ebook Google Kobo Nook iBooks Amazon iTunes
  • 8. 6. Tap the Crowd Outline Manuscript PDF
  • 9. 7. Hire a Copyeditor 10 friends 60 testers 2 authors 1,400 mistakes
  • 10. 8. Hire a Cover Designer
  • 11. 9. Test Your EbookTabletsAppsCloud Readers iBooks
  • 12. 10. Never Give UpMatch the rejection to the book “His frenetic and scrambled“We are not interested in prose perfectly express the science fiction which deals “It is impossible to sell feverish travels of the Beat with negative utopias. animal stories in the USA.” Generation. But is that They do not sell.” enough? I don’t think so.”
  • 13. Artisanal Publishing Hall of Fame
  • 14. APEthebook.com bit.ly/apecommunity Slides design by anafxfz.com

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