P2P as ISP Killer?

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Will P2P kill IPS business? What ISP can do to keep tab of P2P-associated traffic expenses.

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P2P as ISP Killer?

  1. 1. P2P – ISP Killer ? By Stas Khirman Presentation for CoolTech Club August 21,2008
  2. 2. Agenda <ul><li>P2P (file sharing) applications </li></ul><ul><li>Impact on Internet and Broadband ISPs </li></ul><ul><li>What should ISP do ? </li></ul>
  3. 3. P2P (File sharing) applications
  4. 4. P2P(file sharing) application popularity From Digital Media Desktop Report, Q4/2007
  5. 5. P2P network popularity ( by installations) From Digital Media Desktop Report, Q4/2007
  6. 6. BitTorrent clients market shares From Digital Media Desktop Report, Q4/2007
  7. 7. Application churn dynamic From Digital Media Desktop Report, Q4/2007
  8. 8. Global traffic consumption (CacheLogics 2006)
  9. 9. Backbone traffic consumption (Ipoque)
  10. 10. ISP traffic consumption
  11. 11. P2P network popularity ( Germany 2007 )
  12. 12. Content Popularity by downloads From SumoTorrent , 2008
  13. 13. Content popularity by consumed BW (Ipoque report for Germany)
  14. 14. BitTorrent Catalog (June 2008)
  15. 15. BitTorrent dynamics (Mininova.org)
  16. 16. Impact of P2P on broadband ISP <ul><li>Transit cost </li></ul><ul><li>Edge network congestions (up-stream) </li></ul><ul><li>Core network traffic increase </li></ul><ul><li>VoIP Jitter </li></ul><ul><li>Lost of VoD revenues </li></ul><ul><li>“ Perfect Storm” is just coming – HDTV, STB, IPTV… </li></ul>
  17. 17. What Should ISP Do? <ul><li>Usage-based pricing (“Metered Internet”) </li></ul><ul><ul><li>“ manage people, not protocols “ </li></ul></ul><ul><li>Traffic Mitigation ( throttling) </li></ul><ul><ul><li>Comcast/Sandvine story… </li></ul></ul><ul><li>Caching </li></ul><ul><ul><li>PeerApp, Oversi </li></ul></ul><ul><li>Intelligent P2P routing </li></ul><ul><ul><li>P4P, ALTO,etc…. </li></ul></ul><ul><ul><li>More details in separate presentation </li></ul></ul>
  18. 18. Metered Internet <ul><li>Flat rate + Monthly Cap – inefficient </li></ul><ul><li>Time-based – confusing for customers 9 but used in some countries) </li></ul><ul><li>Full scale “Usage Based Billing” – hard/expensive to implement </li></ul>
  19. 19. Traffic mitigation (throttling) <ul><li>In USA – under scrutiny ( huge litigation discussion right now) </li></ul><ul><li>Hard to implement – P2P protocols are morphing and hiding quite fast. </li></ul><ul><li>DPI – outdated, had to be replaced by other technology ( behavioral ?) </li></ul><ul><li>Need to be implemented on wire speed – 50G and above… </li></ul>
  20. 20. Caching – will not work on the large scale 100k most popular BitTorrent Files
  21. 21. Caching – will not work on the large scale <ul><li>100k torrents per cache server </li></ul><ul><li>Or 140 Tb per server </li></ul><ul><li>Or about $500k in NetApp prices. </li></ul>
  22. 22. Intelligent P2P routing (P4P/ALTO)
  23. 23. ALTO feasibility : “Hellboy 2” test(20k peers) 10 peers enough for reliable download
  24. 24. Shameless Advertisement: <ul><li>Khirman & Son </li></ul><ul><li>Open for business </li></ul><ul><li>Help in technology research & development </li></ul><ul><li>Help in startup bootstrapping and VC funding </li></ul><ul><li>Major areas of interest: P2P, CDN, VoD, DPI, VoIP,etc… </li></ul>
  25. 25. <ul><li>Q&A </li></ul>

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