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Vlasta Vavru - Under the Hood For SummerStart
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Vlasta Vavru - Under the Hood For SummerStart

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  • 1. Maternia Vlastimil Vávrů, @vavru, vlastimil@vavru.cz Monday, July 22, 13
  • 2. Agenda ✤ Before Maternia ✤ Start ✤ Growth ✤ Today ✤ KPIs ✤ My daily schedule ✤ Under the hood ✤ Tips Monday, July 22, 13
  • 3. Before Maternia ✤ E-learning developer (Gopas) ✤ PHP programmer (Venturia) ✤ Java programmer (Avedya) Monday, July 22, 13
  • 4. Start ✤ 2 guys ✤ no experience ✤ hungry (and foolish) ✤ why lenses ✤ started from scratch Monday, July 22, 13
  • 5. Growth ✤ first 3 months - no warehouse ✤ 3 people ✤ after 1 year of running business - 1mio CZK monthly revenue ✤ 1 new country a year Monday, July 22, 13
  • 6. Today ✤ 25 fulltime employees ✤ 20 000 orders/month ✤ 7 countries (and preparing many others...) ✤ no. 1 in Czech and Slovak republic ✤ brand new logistic center (daily capacity 3000+ orders) Monday, July 22, 13
  • 7. KPIs ✤ Number of orders ✤ Avg. daily markup/turnover ✤ Number of new/returning customers ✤ Avg. order value ✤ Shipping costs bilance ✤ Best products chart For each website on monthly basis: Monday, July 22, 13
  • 8. Cinkatko Monday, July 22, 13
  • 9. Number of orders per month Monday, July 22, 13
  • 10. My daily schedule ✤ DSM ✤ Sport ✤ Meetings ✤ Programming ✤ Analysis ✤ Marketing ✤ Weekly review Monday, July 22, 13
  • 11. Under the hood ✤ Pricing ✤ Newsletters ✤ Customer service Monday, July 22, 13
  • 12. Tips ✤ Iterate - Read -> Think -> Do -> Talk -> Listen ✤ Deliver ✤ Delegate - but learn at first ✤ Simplify - checklists ✤ GTD Monday, July 22, 13
  • 13. Maternia Vlastimil Vávrů, @vavru, vlastimil@vavru.cz Thank you Monday, July 22, 13