Ondrej Matula, Seznam.cz - How We Set Price of Our Products

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Ondrej Matula, Seznam.cz - How We Set Price of Our Products

  1. 1. Ondřej Matula, Account ManagerInspiration for your pricingHow we set a priceof our products
  2. 2. A little bit ofmarketing theory
  3. 3. www.seznam.czPrice is a part of the marketing mixPrice@seznam_cz
  4. 4. www.seznam.czPricing strategies@seznam_czCost-oriented pricingDemand-oriented pricingCompetition-based pricing
  5. 5. www.seznam.czSeznam.cz@seznam_czSeznam.cz provides (and sells) ad spaceDemand-oriented priceCompetition-based price
  6. 6. What Seznam.cz offers and whatmarket needsOur position
  7. 7. www.seznam.czVarious types of media@seznam_czWeb portals / mass mediaSpecialized sites (affinity, „exclusiveness“)Auction sitesCatalogue sitesetc.
  8. 8. www.seznam.czWhat clients want@seznam_czReach Targeting„Efficiency“?
  9. 9. www.seznam.czWhat does affect a price@seznam_czQuantity QualityCompetitorsPRICE
  10. 10. www.seznam.czOndřej Matula, Account Manager, ondrej.matula@firma.seznam.czThank you for your attention.

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