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FORSTARTUPS
FBCONCEPTS
ABOUT
FACEBOOKCONCEPTS
4
FACEBOOKPAGES
VIRALITY
3
1
2 FACEBOOKLOGIN
DATAMINING&PERSONALIZATION
5 FACEBOOKADS
LEARNTHERULES
LEARNTHERULES
MAKEGREATFIRST
IMPRESSION
MAKEGREATFIRST
IMPRESSION
MAKEGREATFIRST
IMPRESSION
MAKEGREATFIRST
IMPRESSION
MAKEGREATFIRST
IMPRESSION
CUSTOMERCARE
WHATEVER YOU PLAN TO DO WITH YOUR FACEBOOK
PAGE, PREPARE TO USE IT AS YOUR PRIMARY
CUSTOMER CARE CHANNEL
CUSTOMERCARE
ALGORITHMS
NEVER
UNDERESTIMATEYOUR
FANS
CHOOSEYOURTOOLS
CHOOSEYOURTOOLS
CHOOSEYOURTOOLS
CHOOSEYOURTOOLS
CHOOSEYOURTOOLS
CHOOSEYOURTOOLS
CHOOSEYOURTOOLS
KEEPITSAFE
PREPAREFORCRISIS
PREPAREFORCRISIS
USEYOURFANS!
BUILDYOURBRAND
FACEBOOKLOGIN
4
REGISTRATIONFUNNELOPTIMIZATION
PUBANALOGY
3
1
2 THEYKNOWIT
MOBILEFIRST
5 SOCIALMUSTHAVE
REGISTRATIONFUNNEL
OPTIMIZATION
EASIESTLOGINPOSSIBLE
THEYKNOWIT
YOUARENOTTHEFIRSTWHOHAVETOTEACHYOURUSERSHOWTO
USEFACEBOOKLOGIN
MOBILEFIRST
DIFFERENCE BETWEEN TYPING YOUR E-MAILS AND PASSWORDS
ANDONECLICKLOGINWITHFACEBOOK
PUBANALOGY
YOUHAVEABAR
-IFNOONE’STHERE,NOONEWILLEVERENTER
-IF THERE ARE SOME NICE LOOKING GIRLS, YOU WILL PROBABLY
BEWILLI...
SOCIALMUSTHAVE
IF YOUR SERVICE IN ANY WAY UTILIZE SOCIAL CONNECTIONS,
THERESIMPLYHASTOBEFACEBOOKCONNECTION
USERS SPENT IN ...
DATA&
PERSONALIZATION
4
CONVERSIONFUNNELOPTIMIZATION
LIKES&INTERESTSRECOMMENDATIONS
3
1
FRIENDSRECOMMENDATIONS
5 SEGMENTAT...
CONVERSIONFUNNEL
OPTIMIZATION
WHEN YOU HAVE YOUR USERS REGISTERED THROUGH FACEBOOK, YOU CAN START
UTILIZINGALLTHEPOSSIBILI...
FRIENDS
RECOMMENDATIONS
YOU CAN SERVE YOUR USERS ALL THE RECOMMENDATIONS YOU CAN THINK OF BASED
ONTHEIRFRIENDSPREVIOUSACTI...
FRIENDS
RECOMMENDATIONS
FRIENDS
RECOMMENDATIONS
LIKES&INTERESTS
RECOMMENDATION
SEGMENTATION&
PERSONALIZEDOFFERS
OVERVIEW
birthday
checkins
likes
about me
location
interests
hometown
pages
relationship
...
VIRALITY
4
E-MAILS&NOTIFICATIONS
REQUESTS
3
1
2 CONTAINERAPPS
LIKEBUTTONS&COMMENTS
5 OPENGRAPHACTIONS
E-MAILS&
NOTIFICATIONS
CONTAINERAPPS ONEAPPTORULETHEMALL!
LIKEBUTTONS&
COMMENTS
LIKEBUTTONS&
COMMENTS
LIKEBUTTONS&
COMMENTS
REQUESTS
OPENGRAPHACTIONS
OPENGRAPHACTIONS
Ibiked10kmsviaRunkeeper
IreadSteveJobsonGoodRead
IcheckedinatMcDonalds,Mumbai
IamwatchingTheHouseofCardso...
FACEBOOKADS
BESTTARGETINGEVER
3
1
2 MOBILECONVERSIONS
SOCIALCONTEXT
Jakub Svoboda
jakub@tyinternety.cz
KONTAKTUJENÁS!
Díky!
Facebook Concepts For Startups by Jakub Svoboda
Facebook Concepts For Startups by Jakub Svoboda
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Facebook Concepts For Startups by Jakub Svoboda

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Transcript of "Facebook Concepts For Startups by Jakub Svoboda"

  1. 1. FORSTARTUPS FBCONCEPTS
  2. 2. ABOUT
  3. 3. FACEBOOKCONCEPTS 4 FACEBOOKPAGES VIRALITY 3 1 2 FACEBOOKLOGIN DATAMINING&PERSONALIZATION 5 FACEBOOKADS
  4. 4. LEARNTHERULES
  5. 5. LEARNTHERULES
  6. 6. MAKEGREATFIRST IMPRESSION
  7. 7. MAKEGREATFIRST IMPRESSION
  8. 8. MAKEGREATFIRST IMPRESSION
  9. 9. MAKEGREATFIRST IMPRESSION
  10. 10. MAKEGREATFIRST IMPRESSION
  11. 11. CUSTOMERCARE WHATEVER YOU PLAN TO DO WITH YOUR FACEBOOK PAGE, PREPARE TO USE IT AS YOUR PRIMARY CUSTOMER CARE CHANNEL
  12. 12. CUSTOMERCARE
  13. 13. ALGORITHMS
  14. 14. NEVER UNDERESTIMATEYOUR FANS
  15. 15. CHOOSEYOURTOOLS
  16. 16. CHOOSEYOURTOOLS
  17. 17. CHOOSEYOURTOOLS
  18. 18. CHOOSEYOURTOOLS
  19. 19. CHOOSEYOURTOOLS
  20. 20. CHOOSEYOURTOOLS
  21. 21. CHOOSEYOURTOOLS
  22. 22. KEEPITSAFE
  23. 23. PREPAREFORCRISIS
  24. 24. PREPAREFORCRISIS
  25. 25. USEYOURFANS!
  26. 26. BUILDYOURBRAND
  27. 27. FACEBOOKLOGIN 4 REGISTRATIONFUNNELOPTIMIZATION PUBANALOGY 3 1 2 THEYKNOWIT MOBILEFIRST 5 SOCIALMUSTHAVE
  28. 28. REGISTRATIONFUNNEL OPTIMIZATION EASIESTLOGINPOSSIBLE
  29. 29. THEYKNOWIT YOUARENOTTHEFIRSTWHOHAVETOTEACHYOURUSERSHOWTO USEFACEBOOKLOGIN
  30. 30. MOBILEFIRST DIFFERENCE BETWEEN TYPING YOUR E-MAILS AND PASSWORDS ANDONECLICKLOGINWITHFACEBOOK
  31. 31. PUBANALOGY YOUHAVEABAR -IFNOONE’STHERE,NOONEWILLEVERENTER -IF THERE ARE SOME NICE LOOKING GIRLS, YOU WILL PROBABLY BEWILLINGTOENTER - IF THE PUB IS FILLED WITH YOUR FRIENDS, YOU WILL DEFINITELY ENTER
  32. 32. SOCIALMUSTHAVE IF YOUR SERVICE IN ANY WAY UTILIZE SOCIAL CONNECTIONS, THERESIMPLYHASTOBEFACEBOOKCONNECTION USERS SPENT IN MOST CASES EVEN YEARS SEARCHING FOR THEIR FACEBOOKFRIENDS ANDTHEYDON’TWANTTODOTHATAGAIN.EVER!
  33. 33. DATA& PERSONALIZATION 4 CONVERSIONFUNNELOPTIMIZATION LIKES&INTERESTSRECOMMENDATIONS 3 1 FRIENDSRECOMMENDATIONS 5 SEGMENTATION&PERSONALIZEDOFFERS
  34. 34. CONVERSIONFUNNEL OPTIMIZATION WHEN YOU HAVE YOUR USERS REGISTERED THROUGH FACEBOOK, YOU CAN START UTILIZINGALLTHEPOSSIBILITIESFACEBOOKHASTOOFFER EVERYTHING OF WHAT WE WILL BE TALKING ABOUT SHOULD LEAD TO ONE THING - CONVERSIONS. ANDITSHOULDN’TMATTERWHATYOURCONVERSIONGOALIS
  35. 35. FRIENDS RECOMMENDATIONS YOU CAN SERVE YOUR USERS ALL THE RECOMMENDATIONS YOU CAN THINK OF BASED ONTHEIRFRIENDSPREVIOUSACTIONSONYOURSERVICE MUSIC SERVICES LIKE DEEZR, OR RDIO WILL PLAY MUSIC FOR YOU BASED ON YOUR FRIENDSPREVIOUSCHOICES RECOMMENDATION SERVICES LIKE TRIPADVISOR WILL SHOW YOU FAVORITE RESTAURANTS OF YOUR FRIENDS OR OF COURSE NEGATIVE REVIEWS, SO YOU DON’T MAKETHESAMEMISTAKETHEYDO
  36. 36. FRIENDS RECOMMENDATIONS
  37. 37. FRIENDS RECOMMENDATIONS
  38. 38. LIKES&INTERESTS RECOMMENDATION
  39. 39. SEGMENTATION& PERSONALIZEDOFFERS OVERVIEW birthday checkins likes about me location interests hometown pages relationship politics religion events groups 79
  40. 40. VIRALITY 4 E-MAILS&NOTIFICATIONS REQUESTS 3 1 2 CONTAINERAPPS LIKEBUTTONS&COMMENTS 5 OPENGRAPHACTIONS
  41. 41. E-MAILS& NOTIFICATIONS
  42. 42. CONTAINERAPPS ONEAPPTORULETHEMALL!
  43. 43. LIKEBUTTONS& COMMENTS
  44. 44. LIKEBUTTONS& COMMENTS
  45. 45. LIKEBUTTONS& COMMENTS
  46. 46. REQUESTS
  47. 47. OPENGRAPHACTIONS
  48. 48. OPENGRAPHACTIONS Ibiked10kmsviaRunkeeper IreadSteveJobsonGoodRead IcheckedinatMcDonalds,Mumbai IamwatchingTheHouseofCardsonGetGlue IpinnedParisto“PlacesIwanttoTravelto” Iviewed“HowtoSellBetter”onSlideshare
  49. 49. FACEBOOKADS BESTTARGETINGEVER 3 1 2 MOBILECONVERSIONS SOCIALCONTEXT
  50. 50. Jakub Svoboda jakub@tyinternety.cz KONTAKTUJENÁS! Díky!
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