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Yahoo at schools email acquisition emerging markets youth marketing campaign
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Yahoo at schools email acquisition emerging markets youth marketing campaign

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the Yahoo at schools campaign to get young users start their email experience with Yahoo

the Yahoo at schools campaign to get young users start their email experience with Yahoo

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  • 1. Objective Yahoo at Schools _ Comprehensive Report
      • Promote Yahoo and its applications to Gen-Next , the 8 – 15 Age Group. This entails
    • > A ‘Safe Internet’ workshop at Schools
    • > getting students of class 4,5 & 6 - the 8- 12 Age Group start their email experience with Yahoo or acquiring a Young Customer base
  • 2. Action
    • The Yahoo at Schools Campaign
    • Covered 27 schools in Delhi
    Yahoo at Schools _ Comprehensive Report The Yahoo at Schools pilot was initiated across 27 Schools in Delhi this entailed a module 'Introduction to the Internet, Its safe usage & Yahoo' delivered to students of class 4 th , 5 th and 6 th across all sections. In some schools the module was extended to class 7 th , 8 th & 9 th Towards the end a 2-3 minute instruction session followed where students were informed that they were required to create a Yahoo email to redeem their e-certificate of participation. An e-coupon and letter to parents informing them about this activity was distributed to all students Following the activity students created a Yahoo email account for most their first ever email account and then filled in a form to redeem their e-certificate of participation
  • 3. Results & Numbers
    • Total # of Schools Covered 27
    • Total Student headcount across 9785
    • 27 Schools | Promotional Spread
    • Total e-coupons [to redeem e-certificate] 5120
    • With letter to parents distributed
    • Total e-certificates redeemed 2756
    • Total No of new Yahoo e-mail ID’s created 2343
    Yahoo at Schools _ Comprehensive Report
  • 4. Process Flow|Execution Yahoo at Schools _ Comprehensive Report 1. The Talentoncampus Account manager for Yahoo Personally meets the principal and secures permission for the Yahoo at Schools activity
  • 5. Process Flow Yahoo at Schools _ Comprehensive Report 2. After seeking permission for the activity the Yahoo account manager coordinates with the class teachers , activity coordinator and a date and time for the activity is fixed
  • 6. Process Flow Yahoo at Schools _ Comprehensive Report 3. Talentoncampus hires Interns [paid] to assist in the facilitation of this activity. Their role includes a. assisting the class teacher to organize students in the seminar hall , distribution of e-coupons & letter to parents
  • 7. Process Flow Yahoo at Schools _ Comprehensive Report 4. At the scheduled date of the activity The Talentoncampus trainer delivers the Yahoo at Schools ‘Safe internet’ module & IT Awareness Quiz to 4 th , 5 th & 6 th standard students of all sections. Usually one schools requires 2-3 such sessions
  • 8. Process Flow Yahoo at Schools _ Comprehensive Report
  • 9. Process Flow Yahoo at Schools _ Comprehensive Report
  • 10. Process Flow Yahoo at Schools _ Comprehensive Report 5. Post the ‘Safe Internet’ & ‘Introduction to Yahoo’ module the trainer and Intern moderate an ‘IT Awareness Quiz’ The intern identifies 4-5 of the most interactive students and asks them to take stage and do the Yoodle , the class votes on the best Yoodle and a Winner is announced
  • 11. Process Flow Yahoo at Schools _ Comprehensive Report
  • 12. Objective Yahoo at Schools _ Comprehensive Report
  • 13. Process Flow Yahoo at Schools _ Comprehensive Report 6. After the session the Interns distribute e-coupons to all the students so they can redeem their e-certificate of participation , this is complemented by a letter to the parent informing them of the module and a request to assist their child in redeeming their ‘Certificate of Participation’
  • 14. Process Flow Yahoo at Schools _ Comprehensive Report e-coupon Letter to Parent
  • 15. Process Flow Yahoo at Schools _ Comprehensive Report
  • 16. Process Flow Yahoo at Schools _ Comprehensive Report 7. Students create their Yahoo e-mail accounts most for the first time and redeem their e- certificate of participation. Usually this is a parenting activity where the parent assists the child in this endeavour
  • 17. Process Flow Yahoo at Schools _ Comprehensive Report E-certificate platform, this is programmed to responds only to a Yahoo email ID
  • 18. Process Flow Yahoo at Schools _ Comprehensive Report E-certificate of participation mailed directly to a students new yahoo email account
  • 19. Miscellaneous
    • Links
    • List of 27 schools
    • http:// bit.ly/dpoSH7
    • Photostream 
    • http://www.flickr.com/photos/49886949@N04/   &
    • http://www.flickr.com/photos/49655156@N07/
    • Note: kindly crosscheck & correlate the given pics with the school list. The photos have the names of the schools covered in the pilot promotion
    • E-Certificate platform [to get a young user to create a Yahoo email account]
    • http://yahoo.talentoncampus.com /
    • Appreciation letters from a few schools
    • http://www.flickr.com/photos/49884463@N04 /
    Yahoo at Schools _ Comprehensive Report
  • 20. Miscllanious
    • Letter of Appreciation
    Yahoo at Schools _ Comprehensive Report
  • 21. Miscellaneous
    • Letter of Appreciation
    Yahoo at Schools _ Comprehensive Report
  • 22. Miscellaneous
    • Letter of Appreciation
    Yahoo at Schools _ Comprehensive Report