Benefits of your web app by Mike McDermenet

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Mike McDermenet, CEO & Co-founder at Freshbooks, presented on defining the benefits of your app as the keynote presentation of Startup Weekend Toronto, Sep 24, 2010.

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Benefits of your web app by Mike McDermenet

  1. 1. Value is… Mike McDerment – Co-Founder and CEO Sept, 2010 – StartupWeekend
  2. 2. Mike McDerment Co-founder, CEO
  3. 3. Benefits What people buy
  4. 4. FreshBooks helps businesses get paid painlessly, so they can focus on what they love to do.
  5. 5. Customer Profiles Team Recurring Solo
  6. 6. Now for Web Apps! <ul><li>Recurring billing managed inside your app </li></ul><ul><li>Accept credit cards inside your own app </li></ul><ul><li>Real-Time payment notifications ( WEBHOOKS! ) </li></ul><ul><li>http://developers.freshbooks.com/ </li></ul>
  7. 7. Over 1,000,000 Users Since May 2004 Month Users
  8. 8. The Startup Process
  9. 9. Benefits What people buy
  10. 10. Uncover, and quatify
  11. 11. Uncover What is the single greatest benefit of our service?
  12. 12. Quantify How much ___ before? How much ___ after?
  13. 13. Story
  14. 14. Benefits What people buy
  15. 15. Questions?!! Bring em’!

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