Startup Stage #8 - Design - Oliver Kempkens

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Oliver Kempkens presentation during startup stage #8 Design in Krakow. 21.11.2013

Oliver Kempkens presentation during startup stage #8 Design in Krakow. 21.11.2013

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  • 1. GAIN EMPATHY TO BUILD BETTER PRODUCTS @ Startup Stage #8 Design by Oliver Kempkens ADAPT OR DIE VENTURES LTD
  • 2. ADAPT OR DIE Ventures Ltd Who is Oliver Kempkens? studied law worked lived taught at published works on business! mediation administration Data Protection Entrepreneurship" in Eastern Europe Design Design Thinking $$$ $$ awarded for excellent work by risk management finance governance projects Francotyp Postalia generated! revenue of Oliver KempkensINNOVATION NEST lector student 4.5 ! million design thinking alumnus SAP Surgutneftegaz created an international understanding project with Belarus 2 ADAPTORDIEVENTURES2013
  • 3. ADAPT OR DIE Ventures Ltd ADAPT OR DIE Profile Incubation Excubation Oliver KempkensINNOVATION NEST Venturing Seeding 3 ADAPTORDIEVENTURES2013
  • 4. ADAPT OR DIE Ventures Ltd ADAPT OR DIE Customers Oliver KempkensINNOVATION NEST 4 ADAPTORDIEVENTURES2013
  • 5. ADAPT OR DIE Ventures Ltd 65% implementation rate 10% competition 50 projects worldwide 8 software patents 2 start-ups 1 JointVenture Oliver KempkensINNOVATION NEST 5 ADAPTORDIEVENTURES2013
  • 6. ADAPT OR DIE Ventures Ltd Understanding Design Thinking solution Oliver KempkensINNOVATION NEST 6 ADAPTORDIEVENTURES2013
  • 7. ADAPT OR DIE Ventures Ltd WHY GAINING EMPATHY? Oliver KempkensINNOVATION NEST 7 ADAPTORDIEVENTURES2013
  • 8. ADAPT OR DIE Ventures Ltd FROM PUSH TO PULL DESIGN THINKING Human values (usability, desirability) Technology (feasibility) Oliver KempkensINNOVATION NEST Business (viability) 8 ADAPTORDIEVENTURES2013
  • 9. ADAPT OR DIE Ventures Ltd FROM PUSH TO PULL DESIGN THINKING Human values (usability, desirability) Technology (feasibility) Oliver KempkensINNOVATION NEST Business (viability) 9 ADAPTORDIEVENTURES2013
  • 10. ADAPT OR DIE Ventures Ltd DESIGN THINKING WILL HELP YOU! Oliver KempkensINNOVATION NEST 10 ADAPTORDIEVENTURES2013
  • 11. ADAPT OR DIE Ventures Ltd WHAT DO YOU THINK DESIGN THINKING IS? Oliver KempkensINNOVATION NEST 11 ADAPTORDIEVENTURES2013
  • 12. ADAPT OR DIE Ventures Ltd DESIGN THINKING creates innovative solutions for complex problems by combining the right PEOPLE, the needed SPACE and a supporting PROCESS. Oliver KempkensINNOVATION NEST 12 ADAPTORDIEVENTURES2013
  • 13. ADAPT OR DIE Ventures Ltd THREE ASPECTS Oliver KempkensINNOVATION NEST 13 ADAPTORDIEVENTURES2013
  • 14. ADAPT OR DIE Ventures Ltd DIFFERENT MINDSETS & EXPERIENCES Oliver KempkensINNOVATION NEST 14 ADAPTORDIEVENTURES2013
  • 15. ADAPT OR DIE Ventures Ltd CREATIVE SPACE Oliver KempkensINNOVATION NEST 15 ADAPTORDIEVENTURES2013
  • 16. ADAPT OR DIE Ventures Ltd FLEXIBLE ENVIRONMENT Oliver KempkensINNOVATION NEST 16 ADAPTORDIEVENTURES2013
  • 17. ADAPT OR DIE Ventures Ltd ITERATIVE PROCESS Oliver KempkensINNOVATION NEST 17 ADAPTORDIEVENTURES2013
  • 18. ADAPT OR DIE Ventures Ltd DESIGN THINKING APPROACH understand Oliver KempkensINNOVATION NEST observe test 18 ADAPTORDIEVENTURES2013
  • 19. ADAPT OR DIE Ventures Ltd DESIGN THINKING APPROACH Problem Space 80% understand Oliver KempkensINNOVATION NEST observe test 19 ADAPTORDIEVENTURES2013
  • 20. ADAPT OR DIE Ventures Ltd DESIGN THINKING APPROACH Solution Space 20% Problem Space 80% understand Oliver KempkensINNOVATION NEST observe test 20 ADAPTORDIEVENTURES2013
  • 21. ADAPT OR DIE Ventures Ltd FINDING INSIGHTS Position INSIGHTS" (NEEDS) Basic Needs ! (e.g. Maslov) Oliver KempkensINNOVATION NEST 21 ADAPTORDIEVENTURES2013
  • 22. ADAPT OR DIE Ventures Ltd ITERATION LEAN CUSTOMER " DEVELOPMENT 1. Iterations are creating stable patterns (“critical mass”)! 2. Iterations do create collective intelligence Oliver KempkensINNOVATION NEST 22 ADAPTORDIEVENTURES2013
  • 23. ADAPT OR DIE Ventures Ltd CURIOSITY & WILLINGNESS TO LEARN Oliver KempkensINNOVATION NEST 23 ADAPTORDIEVENTURES2013
  • 24. ADAPT OR DIE Ventures Ltd BE A CHILD Oliver KempkensINNOVATION NEST 24 ADAPTORDIEVENTURES2013
  • 25. ADAPT OR DIE Ventures Ltd TRAVELER’S EYE Oliver KempkensINNOVATION NEST 25 ADAPTORDIEVENTURES2013
  • 26. ADAPT OR DIE Ventures Ltd ITERATION LEAN CUSTOMER " DEVELOPMENT 1. Iterations are creating stable patterns (“critical mass”)! 2. Iterations do create collective intelligence Oliver KempkensINNOVATION NEST 26 ADAPTORDIEVENTURES2013
  • 27. DESIGN THINKING BENEFITS
  • 28. ADAPT OR DIE Ventures Ltd SPEED DESIGN THINKINGBENEFITS 28 ADAPTORDIEVENTURES2013
  • 29. ADAPT OR DIE Ventures Ltd Design Thinking is an action-based, insight-driven approach. A constructive time-pressure should ensure that the project is not messing up. Additionally it creates – proven – motivation and flow. DESIGN THINKINGBENEFITS 29 ADAPTORDIEVENTURES2013
  • 30. ADAPT OR DIE Ventures Ltd Teams of 5 are 42% more effective than larger teams. (Source: http://blogs.hbr.org/2013/07/smaller-more-homogeneous-resea/) DESIGN THINKINGBENEFITS 30 ADAPTORDIEVENTURES2013
  • 31. ADAPT OR DIE Ventures Ltd Increase your success rate … by reducing the bias towards action and prototyping your ideas. 7513 ideas 683 prototypes 13 ideas 577 prototypes 1 innovation (Source: Institute of Information Management, University of St. Gallen, DT Projects 2011) DESIGN THINKINGBENEFITS 31 ADAPTORDIEVENTURES2013
  • 32. ADAPT OR DIE Ventures Ltd CUSTOMER" CONTACT DESIGN THINKINGBENEFITS 32 ADAPTORDIEVENTURES2013
  • 33. ADAPT OR DIE Ventures Ltd Design Thinking is a human-centered approach. Through instant and ongoing customer contact the goal is to develop and design a product which proves market adoption before going to market. DESIGN THINKINGBENEFITS 33 ADAPTORDIEVENTURES2013
  • 34. ADAPT OR DIE Ventures Ltd Increase user adoption … by putting the user in the centre of your development process DESIGN THINKINGBENEFITS 34 ADAPTORDIEVENTURES2013
  • 35. ADAPT OR DIE Ventures Ltd Teams who iterated their solutions up to 6 times increase the possibility to have a market-adaption success up to 28%. (Source: Unified Innovation Process Model, P. Skogstad) DESIGN THINKINGBENEFITS 35 ADAPTORDIEVENTURES2013
  • 36. ADAPT OR DIE Ventures Ltd Adapt or Die Benchmarks Project time 40% Customer Contact 15% Administration 20% Synthesis 15% Prototype 10% Ideation DESIGN THINKINGBENEFITS 10725" 2025" 208" hours ideas prototypes (almost 15 months)" at the customer side 36 ADAPTORDIEVENTURES2013
  • 37. ADAPT OR DIE Ventures Ltd Oliver Kempkens ! @ LinkedIn, Xing, Facebook oliver@adaptordie.me | @adaptordieLTD Thank you! Oliver KempkensINNOVATION NEST 37 ADAPTORDIEVENTURES2013