Startup Stage#2 'SaaS is Sexy' Marek Kapturkiewicz
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Startup Stage#2 'SaaS is Sexy' Marek Kapturkiewicz

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Startup Stage#2 'SaaS is Sexy' Marek Kapturkiewicz Startup Stage#2 'SaaS is Sexy' Marek Kapturkiewicz Presentation Transcript

  • SaaS  is  sexy  ?    SaaS  is  sexy  ?!    SaaS  is  sexy  !      
  • Ernst  &  Young:  Cloud,  SaaS  domina:ng     tech  industry  acquisi:ons  –  Feb,  2013  •  Plenty  of  new  mergers  and  acquisi:ons  in  the   tech  industry  are  reported  about  on  a  daily   basis,  but  the  market  has  been  dominated  by   cloud  compu:ng  and  SaaS  businesses    •  Cloud  and  SaaS-­‐related  mergers   was  said  to  have  accounted  for   more  than  15%  of  global   technology  M&A  deal  volume  in   2012   h3p://www.zdnet.com/ernst-­‐and-­‐young-­‐cloud-­‐saas-­‐domina<ng-­‐tech-­‐industry-­‐ acquisi<ons-­‐7000011132/  
  • Forrester:  SaaS  And  Data-­‐Driven  “Smart”  Apps  Fueling  Worldwide  SoOware  Growth  •  The  SaaS  soOware  market  will  increase  25%   in  2013  to  $59  billion  •  …“because  the  browser-­‐based  access  model   for  SaaS  products  works  be7er  for   collabora8on  among  internal  and  external   par8cipants  than  behind-­‐the-­‐firewall   deployments…  ”  
  • 2011/2012  –  flurry  of  deals  …   examples   •  Taleo  (talent  management)  -­‐  $2.1  billion  by   Oracle.   •   RightNow  (CRM)  -­‐  $1.5  billion  by  Oracle.   •  Successfactors  (HR/HCM)  -­‐  $3.4  billion  by  SAP.   •  DemandTec  (Colabora<ve)  $440  million  by   IBM.   •   Convio  (Marke<ng/Business  mgt)  was  scooped   up  for  $300  million  by  Blackbaud.  
  • Marc  Andreessen:    2012  Will  Be  Remembered  As  The  Year  Of  SaaS,  with  many  big  companies  switching  to  cloud-­‐based  enterprise  applica<ons…    but…    TRIDENT  CAPITAL  (2013  trends):    Enterprise  SaaS  is  emerging  as  a  separate  category.      It  is  <me  we  start  differen<a<ng  enterprise  SaaS  from  SaaS  applica8ons  aimed  at  smaller  companies.  
  • SaaS  –  several  categories...  All?  CRM  /  Social  CRM  SoOware     Billing  and  Invoicing  SoYware  (customer  rela:onship  management)       Produc:vity  /  Collabora:on  SoOware  ERP  SoYware      (enterprise  resource  planning)   Web  Hos<ng  and  Ecommerce        Accoun:ng  /  Finance  SoOware     HCM  (human  capital  management)/   HR  SoOware  Project  /  Task  Management  SoOware       Transac<on  Processing  Marke:ng  Automa:on       Management  informa<on  system  Web  Anali<cs  SoYware   (MIS)       Content  management  (CM)  Sales  SoYware        
  • SaaS  –  several  categories...     GetApp  perspec:ve    
  • Top  150  Internet  Marke:ng  SoOware/SaaS    Providers  of  2012  by  WordStream  h3p://www.gshiYlabs.com/top-­‐internet-­‐marke<ng-­‐soYware-­‐saas-­‐providers-­‐2012/  
  • SaaS  Providers:  How  to  Compete  in   Crowded  Markets    •  Well,  things  have  changed…  this  isn’t  2008   where  SaaS  was  novel  and  unique  and  maybe   even  cool.    •  In  2013  SaaS  just  is.    •  It’s  the  norm.    •  It’s  the  expected  model.    •  Cloud  is  mainstream.   h3p://sixteenventures.com/saas-­‐compe<<on    
  • SaaS  Providers:  How  to  Compete  in   Crowded  Markets    •  Being  a  SaaS  company  in  2013  does  not  give   you  a  compe<<ve  advantage;    •  It  allows  you  to  be  in  the  game;    •  It’s  just  the  star:ng  point…  If  we’re  honest,  there  are  probably  19  other    companies  in  your  category  JUST  LIKE  YOU     h3p://sixteenventures.com/saas-­‐compe<<on    
  • SaaS  Providers:  How  to  Compete  in   Crowded  Markets  …  now  you  have  to  figure  out  why  you’re  unique  so  you  can  get  –  and  keep  –  more  market  share.    h3p://sixteenventures.com/saas-­‐compe<<on        Look  also  at:  SaaS  Metrics  2.0  –  A  Guide  to  Measuring  and  Improving  what  Mahers    h3p://www.forentrepreneurs.com/saas-­‐metrics-­‐2/    
  • Major  Trends  For  Cloud  Compu:ng     In  2013  –  only  one  example      Cloud  and  mobile  mixing  •  According  to  Forrester  Research,  mobile  devices   and  applica<ons  will  con<nue  to  rely  on  the   cloud  compu<ng  cost-­‐efficient  and  available   processing  power.    •  “/…/  Nearly  every  SaaS  applica8on  has  a  mobile   client  now,  which  is  proof  of  the  model  as  well.”   h3p://www.cloudtweaks.com/2013/01/major-­‐trends-­‐for-­‐cloud-­‐compu<ng-­‐in-­‐2013/  
  • SaaS  categories…  only  one  example      Ver:cal  Applica:ons    Every  industry  has  or  may  have  its  own  management  applica8ons,  designed  to  op8mize  produc8vity  and  profitability;    A  large  number  of  the  companies  in  this  space  are    start-­‐ups  focused  solely  on  ver8cal  SaaS  offerings…    SO  THAT  IS  WHY…      
  • SaaS  is  SEXY  –  definitely!!!